Over the last few months I’ve had this article topic on tap, not entirely sure how to frame it or apply it to entrepreneurship or crowdfunding. I’m still not quite there, but I’ll just jump in to see if we can get there together. Sometime last year (or maybe earlier), I noticed that Amazon was […]
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On Saturday my personal email account was hacked, and I quickly realized how much this impacted Stonemaier Games. The shock of this experience hasn’t worn off, but I want to share what happened so you can prevent this type of situation for yourself. Feel free to jump around in this post to the content that […]
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Recently I began searching for an artist for a new game. After not finding the right style on BoardGameGeek or on this list of artists, I realized that I had an incredible resource within reach: the Wingspan Fan Art Pack. I looked through the 255 cards and found several styles that might fit, and after […]
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In today’s flashback post, we’ll look at articles about spam, selling existing inventory, customer service, Kickstarter’s “spotlight” feature, and achievements. The 5 Types of Spam That Creators Receive During Crowdfunding Campaigns…and What to Do About It (#141): Spammers have gotten really good at disguising their services. Look out for: campaign boosting services, campaign consultants, […]
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With our 2023 tax calculations now complete, it’s time for me to share the annual Stonemaier Games stakeholder report. A “stakeholder” in Stonemaier Games is anyone who has an impact on our company and a stake in our success, whether it’s my coworkers, contractors, customers, Champions, Ambassadors, retailers, distributors, localization partners, artists, designers, readers, etc. […]
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As the head of marketing at Stonemaier Games, I love finding ways to let people know that our products exist and to help them decide if our games are a good fit. The marketing process includes the product design itself, the launch, the retail release, and the entire lifecycle of the game that follows. I […]
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Out of curiosity, I recently took a look at gender distribution in the various Facebook groups for each Stonemaier game. Why? Our mission is to bring joy to tabletops worldwide, so I’m here to ensure that anyone who wants to participate feels welcome and safe. For us, this extends beyond Facebook to this blog, Instagram, […]
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Whoever wrote the rule that a book about restaurants couldn’t have a positive impact on a tabletop game publisher? Okay, so that isn’t really a “rule,” but it illuminates one of the core philosophies in Setting the Table by Danny Meyer, creator of Shake Shack. In any line of business there are methodologies, systems, and […]
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I’m writing this with love. I love the existence of the internet; specifically, the people who bring the internet to life. I love the creativity, the humor, the passion, the sheer volume of information, the conversations, the connections. I also love that we have the potential to do better when we participate on the internet. […]
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Going into the 2023 holiday season, we made a few updates to our gift guide and experimented with an anonymous gift scouting method. I’m a few months behind reporting on the topic, but better late than never! Before I jump in, why do we even care about gift guides? Just as we want to serve […]
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