Lessons Learned from the Tuscany Essential Pre-Order Campaign

26 July 2016

From July 13-19, I ran a pre-order campaign for Tuscany Essential Edition, as slimmed-down version of the Tuscany expansion pack to Viticulture. I ran the campaign through retailers–that is, 84 different retailers handled the transactions–and we sold 3064 copies of the expansion to those retailers last week. I previously ran a similar campaign for Moor Visitors, […]

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Kickstarter Lesson #195: When Should You Fire a Customer?

21 July 2016

In a surprising move 9 years ago, Sprint fired more than 1,000 of their customers. They contacted those customers to say that their contracts would expire in a few months, and they would need to find another mobile provider. Why would a company “fire” their customers? Aren’t customers how companies stay in business? Here’s what […]

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Kickstarter Lesson #194: Charities, Nonprofits, and Kickstarter

18 July 2016

Two years ago, Reading Rainbow raised over $5 million on Kickstarter to build out its app. A core part of its message was, in their words, “No matter how much we raise, we promise that every dollar you pledge will bring Reading Rainbow to more platforms, and provide it for free in more classrooms.” I was a […]

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Kickstarter Lesson #193: How to Respond to Happy Backers

15 July 2016

I receive approximately 500 e-mails from current or potential customers every week. About 80% are questions. 20% are complains, concerns, or requests. And if I’m lucky, I get 1-2 e-mails from happy customers. That isn’t to say that fewer than 1% of my customers are happy with Stonemaier Games. Based on what I see online, that […]

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Shipping Innovations by Level99 Games

11 July 2016

I recently had the opportunity to interview Level99’s Brad Talton about what he’s learned about shipping and fulfillment. Brad has fulfilled 12 different Kickstarter campaigns so far, and he’s currently running his 13th campaign (Millennium Blades reprint), so it seemed like a good time to tap into his experience. You’ve run a number of Kickstarter […]

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Kickstarter Lesson #192: High-Priced Item Campaigns

23 June 2016

As a backer, I very rarely spend more than $50-$60 on a Kickstarter project. This isn’t a commentary on Kickstarter itself; it’s just my behavior as a consumer. I rarely spend more than $50-$60 on anything. So when I heard that Chad DeShon of Board Game Tables (maker of fancy gaming tables) was running a Kickstarter […]

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Kickstarter Lesson #191: How to Go on Vacation

21 June 2016

Since returning from Christmas break on December 30, I haven’t had a single day off. My weeks are Monday through Sunday, 70-80 hours a week, and I love every minute of it (well, almost every minute). However, in a few days I’ll leave town for almost 2 weeks for a big family reunion (30-35 people) […]

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Kickstarter Lesson #190: 4 More Elements of Great Customer Service

16 June 2016

Recently I had the pleasure of chatting about customer service with podcaster Steve Ruduski on episode 60 of The Company Bard. You can listen to the episode to get the full story, but I took some notes about interesting things Steve said, so I wanted to share my thoughts on them here. Be responsibly responsive I’m […]

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