Blog

Kickstarter Lesson #207: What Should You Do If Someone Won’t Pay?

5 December 2016

This is a somewhat sensitive subject, and I’ve debated where or not I should write about it. The reason I’ve decided to proceed is the reason I’ve written many of these articles: If you can learn from my mistakes, you don’t have to make them yourself. I need to start with a big disclaimer: I’m going […]

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2 Recent Innovations on Indiegogo

1 December 2016

Recently, crowdfunding site Indiegogo made two big moves: In addition to traditional crowdfunding, they now offer both standard e-commerce services and equity investments. Let’s talk about these changes, their impact on creators, and my thoughts. Standard E-Commerce Services Here’s how Indiegogo describes this service: “Entrepreneurs with products that are currently shipping can tap into Indiegogo’s […]

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How to Ship Stuff Worldwide: 2016 Edition

28 November 2016

After the draining Scythe fulfillment process, I was somewhat dreading the fulfillment of the Token Trilogy/metal coins and Tuscany Essential (several different pre-orders that shipped simultaneously). You see, my crowdfunding fulfillment process is designed to streamline everything. It’s supposed to deliver products to customers faster, cheaper, customs-friendlier, and in better condition than if I shipped them by hand from […]

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20 Types of People for Whom I’m Thankful as a Small Business Owner

21 November 2016

In the spirit of Thanksgiving, I wanted to express my gratitude for various types of people who have had a positive impact on me and Stonemaier Games this year. Perhaps some of these people will be good resources for you as well. In no particular order, I’m thankful for my… Backers, Fans, and Followers (Facebook, […]

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3 Questions to Ask Before Posting Something Controversial

17 November 2016

When you run a crowdfunding campaign, you’re running a business. When you’re running a business, everything you post online is an extension of your company’s brand. This makes the keyboard a precariously powerful tool. Every Facebook post about your family may endear you to your customers. Every tweet about the election may anger half of your followers […]

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Kickstarter Lesson #206: Who Do You Root For?

14 November 2016

10 or so years ago, I spent a few hours every Sunday watching football with a few friends. One of those friends was a passionate Atlanta Falcons fan. Eric reveled in every first down and suffered with every turnover. He really loved the Falcons. I’m a 49ers fan, but my passion for them doesn’t come […]

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Kickstarter Lesson #204: Your Idea Is Brilliant, Your Idea Is Worthless

7 November 2016

While I was at a family wedding a few weeks ago, one of my aunts asked me, “So, what’s the hardest part about designing a game? It must be coming up with the ideas, right?” I laughed. “I have plenty of ideas–hundreds of them. I think most game designers do. The challenge is executing those ideas.” Ever […]

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3 New Kickstarter Platform Changes

4 November 2016

For a company as deliberate as Kickstarter has been over the last 8 years, the last month has been a whirlwind of activity. Not one, not two, but three kind of big changes were made on the Kickstarter website. Let’s go over what they are and what they mean for creators and backers. Reward Scheduling (link) What it […]

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The Numbers Game

31 October 2016

It’s exceptionally rare that I give away a product for free as part of a contest or raffle. I’ve discussed this subject in detail here and here. I’ve seen very little proof that contests and raffles generate sales. While the mission of Stonemaier Games isn’t about revenue, but sales need to be at least a byproduct […]

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