In a few months, I’ll post my annual stakeholder report, which delves deep into the numbers for Stonemaier Games. Today’s post is much more about the content I discuss on this blog: Kickstarter, crowdfunding, and entrepreneurship. Let’s start with the 3 most popular articles I wrote this year: The Truth About Digital Board Games: Here […]
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One of the first things I learned as a Kickstarter creator was the importance of having a project video. Since then I honestly haven’t questioned it all that much–while there have been successful projects without videos, and there’s a lack of A/B tests to really show if they’re necessary, it just seems to make sense […]
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Throughout my time running Stonemaier Games, I’ve really come to appreciate the utility of buffers. Having a padded budget or schedule has saved me a number of times. And when things go well–like recently when Wingspan arrived at our warehouse in early December–it’s reassuring to know that sometimes things go as planned. I’ve talked about […]
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Today I have a few videos to share from my Dice Tower crowdfunding series. These short videos summarize the key points from my blog about project updates, cancellations, and leadership. You can find the previous videos on this website or mixed in with my game design videos on YouTube. What ideas in these videos do you agree or […]
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I try to make one sale every day. When I first heard about this methodology, it felt a weird. I don’t think of myself as a salesman. I simply like to add value to people. Sometimes that involves providing information about our products, and people might see something that might bring a little joy to […]
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Last Wednesday, I mentioned in our e-newsletter that we had a new game and that I’d be revealing information about it on Facebook, our website, and BoardGameGeek, even though we wouldn’t officially announce the game or accept pre-orders until January 2. The game is Wingspan. In the last 8 days, nearly 1900 people have joined […]
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Would you rather have 100 people who LOVE your product or 1 million people who sort of like it? This is the question posted by Reid Hoffman, co-founder of LinkedIn and host of the Masters of Scale business podcast. Perhaps it’s an extreme example–1 million is a lot of people! But it’s an interesting topic […]
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Yesterday on the Stonemaier Games monthly e-newsletter (read it here and/or subscribe here), I shared a demographic survey with our 34k subscribers. The intent was to learn more about our followers beyond just those who actively engage with us on social media. I focused on questions with actionable results, and I retired some questions from […]
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Recently there were two very successful board game Kickstarter projects that shared something else in common: They both had a significant number of $1 backers: 16% (921 backers) on Reavers of Midgard 24% (2,137 backers) on Tidal Blades Now, that’s just two projects out of many Kickstarters. Also, this is a specific subset of projects […]
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In the spirit of Thanksgiving, I wanted to express my gratitude for various types of people who have had a positive impact on me and Stonemaier Games this year. Perhaps some of these people will be good resources for you as well. In no particular order, I’m thankful for my… Backers, Fans, and Followers (Facebook, Twitter, e-newsletter, YouTube and […]
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