KS Lessons Full List – Chronological

This is a compilation of all of Jamey’s posts on creating and running a successful crowdfunding campaign. These are roughly in the chronological order that you’ll need to reference them, starting 6-12 months before you plan on launching your project.

If you don’t have time to read each of these entries, the best advice from each of the items list is condensed down to a few pages in a special section at the end of Jamey’s crowdfunding book!

Before You Launch

You Are Your Own Gatekeeper

Kickstarter Lesson #204: Your Idea Is Brilliant, Your Idea Is Worthless

To Kickstart or Not to Kickstart: The Top 10 Reasons to Launch a Product via Crowdfunding

Kickstarter Lesson #173: The Hidden Job of Every Kickstarter Creator

Kickstarter Lesson #110: The Shortcut to Kickstarter Success

10 Daily Actions to Build Your Crowd

Kickstarter Lesson #86: Preventing a Dud

Kickstarter Lesson #134: Pull the Tooth

Kickstarter Lesson #52: Write a Blog

Kickstarter Lesson #205: One Simple Way to Significantly Improve Your Website Today

Top 10 Ways to Be a Likable Content Creator

Kickstarter Lesson #146: Start an E-Newsletter

Kickstarter Lesson #1: Starting and Submitting Your Project Page

Kickstarter Lesson #194: Charities, Nonprofits, and Kickstarter

Kickstarter Lesson #147: Prefundia

Kickstarter Lesson #123: How to Give and Take Tough-Love Feedback

Kickstarter Lesson #189: Can’t We Have This Conversation in Public?

Kickstarter Lesson #105: Minimum Viable Product

Kickstarter Lesson #185: First-Time Creators

Kickstarter Lesson #2: Back Other Projects

Kickstarter Lesson #56: How to Effectively Research Other Projects

Kickstarter Lesson #112: Mega Projects and You

Live-Blogging Lesson #8: The Feeling of Running a Mega Project

Kickstarter Lesson #94: The Top 10 Ways to Survive and Thrive on Board Game Geek

Kickstarter Lesson #172: Should Your First Project Be Epic or Humble?

Kickstarter Lesson #192: High-Priced Item Campaigns

Kickstarter Lesson #3: Art and Design

3 Simple Steps to Learn If Your Art Is Good Enough for Kickstarter

Kickstarter Lesson #162: When to Use a GIF Instead of a Static Image

Kickstarter Lesson #158: Why I Prioritize Paying Freelancers

Kickstarter Lesson #85: Card Frames

Kickstarter Lesson #87: Custom Art

Kickstarter Lesson #4: Accounting and Finances

Kickstarter Lesson #114: The 4 Legal Issues Every Kickstarter Creator Should Know

Kickstarter Lesson #131: Everything a Kickstarter Creator Needs to Know About Trademark Law

Kickstarter Lesson #159: Everything a Kickstarter Creator Needs to Know About Copyrights

Kickstarter Lesson #45: Partnership

Live-Blogging Lesson #2: The Value of Ambassadors

Kickstarter Lesson #138: Should You Hire Someone Else to Run Your Crowdfunding Project for You?

Kickstarter Lesson #5: Connecting with Bloggers

Kickstarter Lesson #128: The Art of the Comment

Kickstarter Lesson #211: It Can Hurt to Ask (Sometimes)

4 Different Strategies for Featuring Reviews on Kickstarter

Kickstarter Lesson #188: No Money Changed Hands for This Review

Kickstarter Lesson #78: Creating Card Prototypes for Third-Party Reviewers

Kickstarter Lesson #83: Custom Meeples and Review Prototypes

Live-Blogging Lesson #9: No, It’s Just a Prototype

Kickstarter Lesson #74: Help Them First

Kickstarter Lesson #39: Anatomy of a Great Kickstarter Project Page

Kickstarter Lesson #129: Picking the Right Name for Your Project

Kickstarter Lesson #160: The Main Project Image

Kickstarter Lesson #6: The Project Video

Kickstarter Lesson #166: Creating a Polished Project Video

Kickstarter Lesson #157: The Gameplay or How-to-Use Video

Kickstarter Lesson #165: The Whiteboard Video

Kickstarter Lesson #7: The Funding Goal

Kickstarter Lesson #117: The 3 Funding Scenarios You Must Plan for

Reward Strategies

Kickstarter Lesson #8: Reward Levels

Kickstarter Lesson #113: Why Every Project Should Have a $1 Reward Level

Kickstarter Lesson #63: Stay Focused or Lose Backers

Kickstarter Lesson #201: A Step-by-Step Guide to Pricing Your Core Reward

Kickstarter Lesson #92: The Psychological Benefits of Ending Price Points with the Number 9

Kickstarter Lesson #103: There Is No Perfect Pickle

Kickstarter Lesson #137: Should Repeat Creators Include a Reward Tier Specifically for Previous Backers?

Kickstarter Lesson #62: Early Bird Pledge Levels

Kickstarter Lesson #54: Reward Levels: The Premium Option

Kickstarter Lesson #111: Should You Offer Multiple Copies of Your Product at a Reduced Bundled Price?

Live-Blogging Lesson #5: The Power of the Bundle

Kickstarter Lesson #142: Selling Existing Inventory

Kickstarter Lesson #177: The “Everything, Forever” Reward Level

Kickstarter Lesson #183: Epic-Level Rewards

Collaboration and Itemized Rewards: Kickstarter’s Latest Improvements

***

Kickstarter Lesson #65: How to Get US Backers if You’re Running a Non-US-Based Kickstarter Campaign

Kickstarter Lesson #180: How to Register Your Business in the US from Anywhere in the World

Kickstarter Lesson #116: The Magic of Automatic Currency Conversion

Kickstarter Lesson #59: The Myth of MSRP

Kickstarter Lesson #57: It’s Not Kickstarter’s Job to Give You Backers

Timing Strategies

Kickstarter Lesson #187: The Best Time to Announce Your Project

Kickstarter Lesson #9: Timing and Length

Kickstarter Lesson #133: The Psychological Benefits of Launching and Ending a Campaign Within the Same Month

Kickstarter Lesson #109: Seasonal Timing

Kickstarter Lesson #84: Coordinating Staggered Launch and End Dates

***

Kickstarter Lesson #10: The Taste Test

Kickstarter Lesson #67 (video): Print-and-Play Reward Levels

Kickstarter Lesson #73: The Art of Pitching

Kickstarter Lesson #77: The 10 Reasons I’ll Back a Kickstarter Project

Kickstarter Lesson #96: Give Credit Where Credit Is Due…Including to Yourself

Kickstarter Lesson #11: Stretch Goals

The Current State of Stretch Goals (2016)

Kickstarter Lesson #145: Achievements vs. Stretch Goals

Live-Blogging Lesson #6: The Achievement System

Kickstarter Lesson #75: Include at Least One Must-Have Component

Kickstarter Lesson #200: We Are Collectors

Kickstarter Lesson #60: Exclusive Content

10 Better Reasons than KS Exclusives to Back a Kickstarter Project

Nike, Sneakerheads, and Kickstarter Exclusives

Shipping and Worldwide Accessibility

How to Ship Stuff Worldwide: 2016 Edition

Kickstarter Lesson #12: Shipping

Kickstarter Lesson #202: Local Pickup

Why I’m Done Selling Through Amazon FBA

How to Offer “Free” Shipping Worldwide on Kickstarter: A Comprehensive Guide

Lessons Learned: Insights, Mistakes, and Solutions for Offering Worldwide Shipping on Kickstarter

5 Shipping Partners in the EU for Kickstarter Reward Fulfillment

3 Shipping Partners for Australia, New Zealand, and Asia

3 Crowdfunding Fullfillment Shipping Partners in Canada

Everything I Learned About Shipping I Learned in Tuscany

Kickstarter Lesson #47: This Project Is EU Friendly

Kickstarter Lesson #152: Shipping Icons

Kickstarter Lesson #198: Translation, Localization, and Language Independence

Live-Blogging Lesson #11: Foreign Translations and Language Independence

Insights from Fulfilling Scythe (detailed ratings of 5 different fulfillment companies)

Kickstarter Lesson #212: Calculating and Paying Value-Added Tax (VAT)

***

Kickstarter Lesson #13: Explaining Why You Need the Funds

Kickstarter Lesson #44: How to Kick It Forward Without Kicking It Forward

Kickstarter Lesson #14: The Value of Add-Ons

Live-Blogging Lesson #5: External Add-Ons

Kickstarter Lesson #152: Shipping Icons

Live-Blogging Lesson #4: The Value of Agonizing Over Your Project Page

Kickstarter Lesson #64: The Psychological Benefits of Showing Your Face

Kickstarter Lesson #66: The Psychological Benefits of Framing Your Project’s Potential

Kickstarter Lesson #163: The Power of Certainty

Kickstarter Lesson #171: The Project Timeline

Kickstarter Lesson #125: Risks and Challenges

Kickstarter Lesson #104: The One-Week Checklist

Kickstarter Lesson #89: How to Get Google to Rank Your Website Higher Than Your Kickstarter Project Page

Kickstarter Lesson #15: Finishing Touches: FAQ and Preview

Kickstarter Lesson #43: Press Releases

The Secrets to Making Your Tabletop Game Kickstarter Project Appealing to Retailers

Kickstarter Lesson #68: You Don’t Need to Launch Today

The 7 Mistakes Crowdfunders Make the Day Before They Launch

During Your Project

Kickstarter Lesson #16: Launch Day

Kickstarter Lesson #148: Google Analytics

Kickstarter Lesson #139: Mitigating Kickstarter’s Frailty

Kickstarter Lesson #120: How to Include People Who Don’t Know What Kickstarter Is

Kickstarter Lesson #101: Momentum Breeds Success

Kickstarter Lesson #217: There and Back Again

Kickstarter Lesson #17: Treat Your Backers as Individuals, Not Numbers

Kickstarter Lesson #71: People Are More Compelling Than Numbers

Kickstarter Lesson #176: How to Maximize the New “Community” Tab

Live-Blogging Lesson #1: Filtering Cancellations

Kickstarter Lesson #102: Passion Is Contagious

Kickstarter Lesson #98: Creation Is Leadership

Kickstarter Lesson #170: My Job Is Stress Relief…and I’m Not Very Good at It

Kickstarter Lesson #18: Project Updates

Kickstarter Lesson #115: The Best Opening Lines for Project Updates and Backer E-mails

Live-Blogging Lesson #3: Updating Previous Projects

Kickstarter Lesson #99: Backer-Only Project Updates

Kickstarter Lesson #90: What You Should Do for 30 Minutes After Posting a Project Update

Kickstarter Lesson #38: Be Mentally Prepared for Cancellations

Kickstarter Lesson #79: Cancellations

Kickstarter Lesson #155: The Most Dangerous Thing a Creator Can Do

3 Questions to Ask Before Posting Something Controversial

Kickstarter Lesson #181: Love Your Competitors

Kickstarter Lesson #206: Who Do You Root For?

Kickstarter Lesson #136: What to Do If You Receive a Cease & Desist Letter Concerning Your Kickstarter

Kickstarter Lesson #19: The Daily Dashboard Screenshot

Kickstarter Lesson #20: Flexibility, Filtering, and Responding to Feedback

Kickstarter Lesson #199: How Can Backers Effectively Coach Creators?

Live-Blogging Lesson #12: Just the Facts, Please

Kickstarter Lesson #21: Kicktraq

Kickstarter Lesson #22: The Money-Back Guarantee and Trust

Do You Trust Me?

Kickstarter Lesson #23: Setting and Achieving Goals

Kickstarter Lesson #140: The Kickstarter Staff Pick

Kickstarter Lesson #156: 3 Tenets of Crowdfunding Leadership

Kickstarter Lesson #24: Backer Engagement

Kickstarter Lesson #175: Adding New Rewards During a Campaign

Customer Service

Kickstarter Lesson #72: The 10 Elements of Great Customer Service for a Kickstarter Creator

Kickstarter Lesson #190: 4 More Elements of Great Customer Service

Kickstarter Lesson #154: Hip Surgery, Organization, and Customer-Facing Service

Kickstarter Lesson #193: How to Respond to Happy Backers

Kickstarter Lesson #48: It’s Okay to Say No

Kickstarter Lesson #107: How to Say No

Kickstarter Lesson #46: Your Target Audience Is Not “Everyone”

Kickstarter Lesson #182: Sell Me This Pen

Kickstarter Lesson #58: How to Manage Toxic Backers

Kickstarter Lesson #195: When Should You Fire a Customer?

Kickstarter Lesson #203: The Impact of “Tell Us Anything”

***

Kickstarter Lesson #186: The Vocal Minority vs. the Silent Majority

Kickstarter Lesson #127: Give Each Backer a Voice

Kickstarter Lesson #80: How to Create Community Through Conversation on Kickstarter

Kickstarter Lesson #106: Don’t Copy and Paste

Kickstarter Lesson #169: How to Have Fun with Your Backers

Marketing

Kickstarter Lesson #100: The 3 Secrets to Marketing

Kickstarter Lesson #209: The Hook

Kickstarter Lesson #196: Outward-Facing Positivity

5 Things Don Draper Can Teach Us About Crowdfunding

Kickstarter Lesson #122: The 5 Love Languages of Crowdfunding

Kickstarter Lesson #25: Reddit

Kickstarter Lesson #208: LinkedIn, Instagram, and Pinterest

Kickstarter Lesson #26: Paid Advertising and How Backers Find Your Project

Kickstarter Lesson #216: The Leeroy Jenkins Approach to Marketing

Kickstarter Lesson #91: My Thoughts on Campaign Boosting Services

Kickstarter Lesson #141: The 5 Types of Spam That Creators Receive During Crowdfunding Campaigns…and What to Do About It

Kickstarter Lesson #150: The Power of a Personalized Message at First Contact

Kickstarter Lesson #174: Creating a Spectacle

Kickstarter Lesson #210: Live-Streaming Video

Kickstarter Lesson #27: Bloggers, Podcasters, and Reviewers

Kickstarter Lesson #28: Social Networks

Kickstarter Lesson #135: Why We Share

Kickstarter Lesson #197: How to Remove a Cat from Your Chair

Kickstarter Lesson #149: How to Go Viral in Two Easy Steps

Kickstarter Lesson #93: Overestimating and Underestimating Your Tribe

Kickstarter Lesson #29: Hometown Press and Local Media

Kickstarter Lesson #30: The Matching Pledge

Kickstarter Lesson #213: The Halo Effect

Kickstarter Lesson #51: Cross-Promotion Between Kickstarter Projects

Kickstarter Lesson #82: Contests

Kickstarter Lesson #31: Micro Goals

Kickstarter Lesson #95: The Top 10 Ways to Address the Mid-Campaign Slump

The Final Week

Kickstarter Lesson #32: The Final Week

Kickstarter Lesson #88: Project Creep

Live-Blogging Lesson #10: No, We Don’t Use a Pledge Manager

Kickstarter Lesson #108: The Final 60 Hours

Kickstarter Lesson #33: The Final 48 Hours

Live-Blogging Lesson #7: What Do Backers Look for When Returning to a Project via the 48-Hour “Remind Me” Message?

Kickstarter Lesson #34: The Final Hour

Kickstarter Lesson #35: Kickstarter Limitations and How to Work Around Them

After Your Project

Kickstarter Lesson #215: Your Post-Campaign Survival Kit

Kickstarter Lesson #81: Don’t Quit Your Day Job

Kickstarter Lesson #144: How to Maximize the New “Spotlight” Feature

Kickstarter Lesson #167: The 4 Questions Creators Receive After the Campaign Ends

Kickstarter Lesson #121: Visioning

Kickstarter Lesson #36: For Better or for Worse

Kickstarter Lesson #61: Post-Campaign Communication

Kickstarter Lesson #161: The Power of Public Progress

Kickstarter Lesson #178: The Danger of Free

Kickstarter Lesson #184: How Many Units Should You Make?

Kickstarter Lesson #124: If You Manufacture in China, Account for Chinese Holidays

Kickstarter Lesson #37: Conventions and Face Time

Kickstarter Lesson #40: Should You Offer the Kickstarter-Exclusive Version of Your Product After the Campaign?

Kickstarter Lesson #70: How to Sell the Retail Version of Your Product Online Post-Kickstarter

Kickstarter Lesson #153: Selling Inventory vs. Accepting Pre-Orders: A Dual Solution

Kickstarter Lesson #55: Starting and Sustaining a Kickstarter-Driven Business

Kickstarter Lesson #41: Etiquette in the Public Eye

Kickstarter Lesson #42: The Backer Survey

Kickstarter Lesson #151: How Can Backers Change Their Addresses?

Kickstarter Lesson #53: Replacement Parts

Kickstarter Lesson #143: How Can I Make This Experience Better for You?

Kickstarter Lesson #69: The Address Update Email

Kickstarter Lesson #164: How to Automate Backer Address Updates

Kickstarter Lesson #97: Delivering on Time

Kickstarter Lesson #130: Maintaining Peace During Shipping Season

Kickstarter Lesson #132: The 6 Core Philosophies for Great Customer Service

Kickstarter Lesson #118: Is It Now Illegal to Deliver a Project “Late”?

Kickstarter Lesson #119: Release with a Boom, Not a Whimper

Kickstarter Lesson #179: Gauging Demand

Kickstarter Lesson #168: How Kickstarter Refunds Work and the Results of the Between Two Cities/Treasure Chest Money-Back Guarantee

Kickstarter Lesson #76: How to Run a Game Expansion Kickstarter Campaign

Kickstarter Lesson #126: Becoming a Publisher vs. Running Kickstarter Projects for Other People

Kickstarter Lesson #207: What Should You Do If Someone Won’t Pay?

Kickstarter Lesson #191: How to Go on Vacation

The Disembodied Teacher: How to Lecture via Skype

The 80-Hour Workweek

Unsuccessful Projects

Kickstarter Lesson #49: To Cancel or to Finish

Kickstarter Lesson #50: How to Reboot an Unsuccessful Kickstarter Project

20 Comments on “KS Lessons Full List – Chronological

  1. We’ve been following all your posts about Kickstarter projects since March as we prepare for our own Kickstarter in the fall. And we’ve gone back and read all the previous ones. Extremely helpful information.

    This list in topical order I think will be a great help to the community.

    Thank you.

    1. Games Afoot: Hi, thanks for your comment. I always love to hear when a creator has been preparing for a project for many months–that’s indicative of your commitment and passion for the project. Good luck when you launch!

  2. I love the concept behind your blog, but I’m finding it quite difficult to navigate. Right now I’m in the mood for reading anything that answers the question, “How do I make more people aware that my page exists?” and have been struggling to sort the articles that answer this question from the ones that don’t. I was about to click away and never read the blog again, though I figured you’d appreciate it more if I left you some feedback first.

    1. Thanks Jon! I’m always trying to improve the structure for the blog, as it’s a lot of information. I would suggest going to the KS Lessons drop-down menu and selecting “Run Your Campaign” and “Level Up Your Campaign.” That’s where you’ll find the information you’re looking for.

  3. Wow there is so much info here. Thanks so much for making all of these blog posts available. After creating a board game and playing it with family for some time now I’ve been thinking about making a kickstarter campaign. Now after seeing this page I’m not sure if I’m more scared or more excited. There’s just so much to take in. At any rate, thanks!!

  4. Hi Jamey!
    Amazing blog and I just can’t get enough…even though I’m a bit stressed out…you certainly know the feeling of literally not having any time for yourself or for just plain “not doing anything”! It’s been months on the prep of our upcoming Kickstarter. But,
    I have two questions for you:
    1.- What do you think about launching during summer time vacations? Mid July through mid August.
    2.- Been trying to find where is any post or lesson that relates to running multiple crowdfunding campaigns. At the same time or after one has ended. Any insight you could share?
    Best!
    Matt from HoliPlay Games

  5. Would you ever market something as a stretch goal that you would include anyway?
    For example you have a certain card as a stretch goal, but you would include even if it wasn’t made?

    1. I wouldn’t market something as a stretch goal that I planned to include anyway. However, I might come to that decision after the campaign if I felt it was the right thing to do (and within budget). Most likely, though, if we didn’t meet a stretch goal, I would save that content for an expansion or promo pack.

      On the same note, I wouldn’t launch a Kickstarter without offering a fully functional, complete game.

  6. Hello

    How goes it? I hope all is well :) and congrats on your successful campaigns.

    My partners and I are planning on launching our first game and Kickstarter campaign in June.
    We are using Panda Games as our manufacturer.
    We are planning on using Amazon fullfimnet centers in different regions along with other centers in other regions.
    The only outstanding issue is freighting the pallets to those centers. We’re thinking of using Panda Games DDP service. Is that what you used, or another one? If so how does it help with customs fees and keeping the end price down?

    Best wishes

    Shayan

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