10 Ratings for Gen Con 2018

6 August 2018 | 35 Comments

I returned to my home/office yesterday evening after spending Wednesday-Sunday in Indianapolis at the Gen Con gaming convention. Overall, it was a productive, profitable, and enriching experience.

I realized as I started writing this blog post that it was turning out almost identical to last year’s article. Really, the only significant differences this year were (a) we had 2 new products to feature and (b) we had a conference room and a full team for daytime events (similar to 2015 and 2016).

Just to give you some broad-strokes context, the way Stonemaier Games approaches Gen Con is that we share a booth with Meeplesource in the main exhibit hall. Meeplesource runs the booth with a mix of their team and our volunteers. Meanwhile, other Stonemaier volunteers run demos in the Denver conference room of the Marriott. I’m in meetings in that same room throughout the day, and at night we host open game nights in the room and on the tables just outside the room.

So this year I thought I’d have some fun by rating different aspects of the Gen Con experience. We’ll see how this goes! In no particular order:

Meeplesource (10/10)

Meeplesource was flat-out amazing. They spent 2 full days setting up their 20×20 booth. They avoided storage costs by somehow packing 18 pallets worth of products into the booth, including 1000 copies of The Rise of Fenris, 570 copies of My Little Scythe, and nearly 1000 other units of Stonemaier products (that doesn’t even include promos and Meeplesource-specific products).

You might wonder why Stonemaier just doesn’t run its own booth. It’s certainly possible that we could, though there’s nothing about it that appeals to me (the logistics, the controlled chaos of the exhibit hall, etc), so I would have to hire someone else to do it. At that point I might as well keep working with Meeplesource, as they’re excellent ambassadors of our brand.

I only had one chance to briefly visit the exhibit hall, as every waking minute of my Gen Con week was scheduled. Here’s me and Meeplesource’s Cynthia on Thursday morning before the hall opened:

Volunteers (10/10)

We had an incredible group of ambassadors helping out at the booth and in the conference room. They’re the heart and soul of Gen Con, and they made me feel like our convention presence is in good hands even if I’m not able to attend. I’m very fortunate to have such kind, generous, hardworking people to welcome others into the Stonemaier community. Plus, they tolerate wearing orange shirts for 4 days in a row.

Designers (10/10)

I am perfectly fine working with game designers who only do what the title suggests: design games. But it’s certainly a wonderful perk when those designers happen to be wonderful, outgoing people who want to interact with customers in the exhibit hall for 8 hour a day and 3 hours at night. That’s exactly what Hoby Chou (My Little Scythe) and Ryan Lopez (The Rise of Fenris) did.

Setmore (8/10)

I want to make sure you know this is entry isn’t all 10/10s. Setmore is the web app we used for people who wanted to schedule meetings with me (Jamey) at Gen Con. It’s a great app, but it was one huge flaw: When someone makes an appointment, the default time zone Setmore applies to the appointment is that person’s current time zone, not the time zone in the location of the appointment (Indianapolis is EDT). I warned people about this when I sent them the Setmore link, but despite that, we still had 4 people show up either an hour early/late or worse.

I should note that I also made the mistake of not printing out the Setmore schedule (and forgetting that they have a mobile app), which meant I didn’t know who was there at the correct time when 2 different people showed up for a meeting at the same time. That’s on me.

Fans and Newcomers (10/10)

So, of course it feels good to me when people to come out of their way to say hi at a convention or learn/play a game. I think what continues to impress me is how kind and genuine the vast majority of people are at Gen Con. I’m very grateful to be in the gaming community.

Also, as a designer, “A Night in Greengully” was one of my favorite events ever. People brought their completed Charterstone villages and played with other people who had finished the campaign (spoilers below if you zoom in).

Game Pitches (7/10)

If I rated every year of game pitches at Gen Con, this would have the highest of all of those ratings. It was clear that everyone who pitched to us this year was intimately aware of our submission guidelines and requirements, which meant that we weren’t spending hours on games that we knew within seconds weren’t a good fit for us. While I think it’s unlikely we’ll publish any of the games we demoed at Gen Con this year, I’m impressed by the quality and innovation of each of them, and there are a few we’re on the fence about.

As a point of reference, Between Two Cities, the first game we published that was designed by other people, was a game we discovered at Gen Con a few years ago. Now it looks like this:

Partners (10/10)

I’m lucky that Stonemaier has a number of fantastic partners ranging from localized publishers, distributors, Panda (manufacturer), digital game companies, accessory companies like Top Shelf Gamer, etc. Gen Con is a great place to get some face time with them and get their honest opinions about how we’re doing (and for me to express how they’re doing without the contextualized barrier of email).

I had a lot of great chats, including my first meeting with two long-time Spanish partners (Maldito and Gen X) and a blunt but super helpful meeting with the great folks at Universal Distribution in Canada. I think one that will stick in my memory is Arclight, our partner in Japan, given that I studied Japanese many years, including several stints abroad in Hiroshima and Kyoto. 16 years removed from college, I wasn’t comfortable to speak Japanese with Arclight, but my brain was immensely happy to understand a lot more than I thought it would (and their translator was excellent).

Gen Con Events Team (5/10)

This was, admittedly and unfortunately, a mixed bag. I worked with and encountered some great people at Gen Con, including the infinitely patient and accommodating Megan and Derek.

But for every great events team employee (volunteer? I assume they’re compensated), there seemed to be someone eager to misuse or misunderstand their authority, like the person at GM HQ who literally baited my co-founder into an embarrassing moment, a person who would not let me leave a room into a public area (instead pointing me to an exit that led me to a private area I definitely wasn’t allowed in), and some old dude who–just like in 2016–did a really sneaky and unnecessary badge check late in the night in a private room we paid for. I know all of these people are just doing their jobs, but it was a struggle at times.

In addition, as organized and streamlined as the Will Call system is, why is the Will Call line an hour long for all of Wednesday and Thursday? And why are people’s names not printed on both sides of their name tag? Gen Con, if you want to know how to do that, talk to Geekway to the West.

Media (10/10)

A handful of my meetings were with media, and they were fun. The conference room is great for these chats, as it’s many decibels quieter than the exhibit hall. I got to film some footage for a Between Two Ferns style TV pilot that will be awesome if it’s picked up.

This wasn’t technically a media meeting, but it was awesome to meet Instagram personality @mackothemeeple…and she was dressed up as Anna from Scythe!

Games (?/10)

The vast majority of my time at our open game nights was spent mingling instead of playing games that it’s rather difficult for me to comment on all the new releases at Gen Con. I did get to play The Mind, which I’ll discuss on my YouTube channel tomorrow. I was also gifted The Rise of Queensdale and Western Legends, both of which look epic. A friend picked up Forbidden Sky, which I’m really curious about (I love Forbidden Desert). I’m fascinated by the manufacturing process behind KeyForge. Oh, and I came home to find Brass: Birmingham, Welcome To, and a Graphic Novel Adventure, all of which I’m looking forward to playing.

Hotels (6/10)

We stayed in the Westin. At Gen Con, unless you have a nice suite, hotel rooms are just for sleeping and hygiene. The Westin was fine for these functions.

We spent most of our time in the conference room we rented from the Marriott, and I would say that the minimal services we paid for (deliver food on time, remove it on time, refresh water/candy once a day, do a quick clean during off hours) were woefully subpar. I had to prompt them whenever we wanted anything. Granted, I know how difficult it can be to work in the service industry during a busy time, and the room itself is great–it’s full of natural light–but I can’t recommend the Marriott after that experience.

Food (7/10)

We ate a broad range of food at and en route to/from Gen Con:

  • Breakfast: I arranged for 8 bagels, 4 donuts, and coffee to be waiting in our conference room each morning for our volunteers. While people have different breakfast needs, this seemed to have a pretty broad appeal, and it helped our volunteers avoid waiting in a long line each morning.
  • Lunch: Similar to breakfast, I pre-ordered lunch food from the Marriott for our volunteers (we closed the doors to the room during lunch to take a breather from the crowds). This food, despite being very cost-effective, was delicious. I’d recommend the kale/avocado salad and the hummus with chicken. We also ate Cracker Barrel and Casey’s pizza on the way from/to St. Louis, and both were quite good as road food goes.
  • Dinner: I like to treat our volunteers to nice meals in the evening, so I had reservations at Fogo de Chao, Giordano’s, Nada Mexican, and Harry & Izzy’s. Fogo de Chao was fine, but I’m just not much of a buffet person–in my opinion, it’s only worth the money if you want to eat a copious amount of food (I really like their brown sugar bacon, though). Giodano’s lost our reservation but was able to put together a table anyway. The deep-dish pizza there takes a long time to make (like, you’ll get your food an hour after you order it), so get some appetizers or order regular pan pizza like I did. Nada Mexican was solid; I enjoyed their appetizer cheese dip so much that I also got it for my meal, which in hindsight was a mistake, but that’s on me. And Harry & Izzy’s, while being the most expensive meal of the convention, was also the best. The dry-aged prime rib was amazing, my halibut was delicious, and their famous shrimp cocktail is great for expunging con crud from your sinuses.

My Cats (2/10)

Biddy and Walter stayed in St. Louis in my home/office while I was at Gen Con. A neighbor took care of them, but apparently they were not good boys. I walked in the door last night to a warzone: Huge tufts of cat hair were everywhere, my sheets were in various stages of washing/drying (Biddy pooped on the bed in retaliation twice), and Walter was meowing/crying to the tune of “Taps.”

At least Biddy was pretty cute before I left (he’s in new BoardGameTables.com bag):

Missed Work (7/10)

I’ve mentioned on this blog that whenever I’m out of the office for a day, I have to cram that day into another full work day when I return, which is exhausting. Even though I replied to e-mails and social media in spare moments at Gen Con, I returned to 397 emails and 114 notifications on BoardGameGeek, as well as a long to-do list from the 40+ meetings I had at the convention. I’m caught up on emails and social media, hence the decent rating for this category, and I’m hoping to return to regular responsibilities tomorrow.

Gen Can’t (6/10)

Even though it feels like “everyone” is at Gen Con, 60,000 attendees is just a fraction out of the tens of millions of tabletop gamers worldwide. So this year we authorized distributors to sell up to 2 cartons of My Little Scythe two weeks before its release date if those retailers committed to featuring those games at prerelease “Gen Can’t” events.

I honestly don’t know all that much about how this went. I’m confident that some retailers followed through on their promise. I think it’s likely others just sold the game early. And I know that there are some retailers that didn’t receive the game in time (we made things a little too tight given that the games didn’t arrive at the GTG warehouse until mid-July), for which I’m very sorry.

Would we do it again? Yes, I’m open to it, though I think I’d only initiate the prerelease if the games are already in our warehouse and if there’s a full month before the prerelease date.

Next Year (?/10)

As I alluded to earlier, one of the biggest revelations this year was that our Gen Con volunteers and Meeplesource are so good that they make me largely irrelevant. There is value in me personally being at Gen Con, but I don’t think it’s necessary for me to do so every year. So we’re leaning towards not attending next year and simply helping Meeplesource provide a shared, big, well-staffed space in the exhibit hall.


So many different topics today! I’d love to hear your thoughts, and I’m happy to answer questions. Also, if you attended Gen Con, is there anything you think publishers and creators should know?

Leave a Comment

35 Comments on “10 Ratings for Gen Con 2018

  1. Since it was already suggested/asked of me to bring my game to GenCon next year, this was truly important information to learn!

    Would you suggest newer game designers exhibit there or skip it?

  2. Hi Jamey! I’ve started using Setmore for Bézier Games as well, and just so you know there’s actually a way to stop it from defaulting to the customer’s time zone.

    If you go to your Setmore page -> “Apps and Integrations” in the left sidebar -> “Configure” under “Your Booking Page”, you can then set your time zone under the Business Hours section.

    Then go to the Booking Policies tab, scroll down to “Show Local Time”, and make sure it’s turned off. This will mean they’ll see all the appointments in your business’ time zone, rather than their own! Hope that helps :)


  3. Jamey, Love your games and your blogs. I hope you consider coming to PAX Unplugged. I think if you came it would really energize this new Board-gaming Convention on the East Coast. I know your fans on the East Coast would love the chance to see you. The Pax Unplugged website is still polling attendees for Panel ideas and I think I am going to invite them to invite you to discuss the future of our Hobby. In any case I hope you come see us in the Philadelphia area.

  4. I had more problems picking up Sunday badges for my family this year than in years past. They each had individual packets for them, despite the fact that I paid for all of them. Fortunately I picked them up Thursday night when the line was short, and I was able to have one of the more senior people get them for me. They claimed it wasn’t a change from last year, but it definitely was.

    BTW, there was also a great Zehra costume on Friday, but when I took a photo I neglected to take one on my phone as well for Jamey’s blog. If you happen to be reading this please send Jamey a copy of the photo.

  5. Hi Jamey,
    I attended GenCan’t at Labyrinth Games in D.C. and My Little Scythe was on the table being played all day!


  6. It was so wonderful to see you again! I love having a couple of minutes to catch up with you at Gen Con, and I appreciate how gracious you are with your time.

    I’ve been using Calendly for convention scheduling. I’ve used it at both GAMA and Gen Con. It handles time zones like a champ, and its Google Calendar integration is outstanding. There’s a bit of a learning curve, but it does everything I need it to do. I plan on using it for my Spiel meetings as well!

    Selfishly, I hope you (Jamey, not just Stonemaier) make it to Gen Con next year. But I know you’re not the convention fanatic that I am, and it works out for you just fine!

    1. Thank you, Gil! I really appreciate you taking the time out of your busy Gen Con to chat with me. I’ve heard good things about Calendly, and I may need to try that in the future.

      I’m sure I’ll see you at A convention next year, just maybe not Gen Con. :)

  7. Great write up! I appreciate the call out to our (Geekway’s) badges! I’m really proud of our badges, even if they are a bit pricey.

    Also, you talked to my buddy Chris about his game Punch Cards, and he got a lot of good info from you and is already making changes! I’m glad he got a chance to show off his work!

    My GenCon was super hectic but fun. I thought about tracking you down, but figured you were over-booked and busy, and it’s not like I can’t see you here in St. Louis :)

    1. I would gladly pay more for a better badge, so I’m really glad Geekway provides them. Conventions are all about connections and community, and having the name printed on both sides is so important for those two goals (in my opinions).

      Oh yes, I had a nice chat with Chris! :)

  8. On Saturday, I attended a Scythe Showdown tournament for GenCan’t at Meeple Madness in Braselton, GA. The prize for the tournament was a copy of My Little Scythe. They also had MLS set up for demo.

    I had a lot of fun. I did not make it past the first round, but that’s okay because the game was very fun and interactive and as a Stonemaier Champion, I already have a copy of MLS. I was hoping to giving my winnings to my broke friend.

    So, for what it’s worth Meeple Madness seemed to honor your request for promotion in a rather fun way.

  9. Well, being Canadian, I am now intrigued by that meeting with Universal Distribution. ;-) :-P

    At the end, you said that your presence at Gen Con might not be necessary every year. Does this opens the opportunity for you to try other conventions? Do you have one or two in mind?

    1. Vincent: It opens the possibility of me attending other conventions, yes. I really enjoy Geekway to the West because it’s just me playing games with random people for 4 days. I get to learn and play interesting games, and I get invaluable face time with a wide variety of people. For that purpose, Dice Tower Con and BGG.con are probably at the top of my list. What would you recommend?

      1. I have zero experience in gaming convention but for all the videos and write-ups I’ve seen/read, BGG seem one of the good ones for playing and Origins, a good mix of play and industry stuff. There is also the new Pax Unplugged which seem a good one to reach a new audience. It is a spinoff of the multiple PAX which gather more towards videogames, comics and pop culture.
        There is also the one in Vancouver, Canada by the people behind Shut up and Sit down. Really nice city.

  10. We love you Jamey! I’m really happy that you met the Spanish partners like Maldito Games and Generación X. They’re helping us a lot here in Spain to get your amazing games. But now the question is: where is the new Combo (codename) game? We were waiting an announcement on GenCon!

    1. Thanks Dennis! We didn’t want to distract from the two main products we were featuring at Gen Con. Plus, announcements get so diluted during Gen Con unless you have something to show for it right away.

  11. Western Legends and Queesndale were on my list to check out (I almost bought both yesterday). I’m hoping to play both at upcoming game nights. :)

  12. I realize the effect in your schedule , but what about other Conventions, like Essen Spiel in October? I know a continental voyage is cost effective (also jet lag), but you could create great opportunities in European ground (and some of us finally getting to shake your hand)

    1. Harry: Shaking hands is great! I did a lot of that over the last few days. May I ask what opportunities you think I could create in person that I can’t create remotely? (I’m not trying to be glib–I’m just curious!) :)

      1. Weeeell, not that I can answer that myself, but I’ll give my best shot.

        By using distributors who sell to retailers who then sell to consumers, having 1-2 options more that have been created in person can’t be a bad thing.

        Also I believe many people like having their stuff personally autographed and it may make them more “loyal” customers, or ambassadors, or even create indirect advertisement.

        Greedy option (for me) : meeting with a guru I admire.

        Greedy option (for you) : Taking some days off and enjoy some quality time in other places, to relax and/or gain knowledge for titles to come. Viticulture was your first game published as I recall, but have you been to Tuscany? :)

        I doubt of course you’d take a week off but it wouldn’t hurt propose it.

  13. Hey Jamey,
    a German Fan here. Thanks for sharing your insights and experience about Gen Con. I hope that the heat in the US is not killing you too much and that your cats will take good care of their owner :) . One questions, will you be at Essen this year?

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