20 July 2020 | 7 Comments
To start the week, I have a few links to share to content about starting a board game company, a personality quiz app, pre-Kickstarter Facebook ad reviews, and a documentary about game design.
I recently had the pleasure of joining Jeff Sarris on the Starting Now podcast for a 42-minute chat about starting a game company. We talked about why and how Stonemaier has stayed small (up until this year, we only had 1 full-time employee–now we have 2!), why I originally used Kickstarter…and why I stopped using it as a creator in 2015, and about how I manage my time (particularly in terms of the ancillary content I create every week for Stonemaier). Jeff’s podcast covers all sorts of startups–I’d highly recommend checking out some of the other episodes too.
One of my favorite things about the recent Roll Player Adventures Kickstarter campaign was the class (as in “classification”) personality quiz. It’s available for everyone to take, not just backers. It’s just a fun little thing, but it offers instant immersion into the Roll Player universe. I’ve been looking for something like this that’s easy to create, and it looks like Thunderworks used Typeform–I’ll have to check that out. Also, for the record, I’m a Scout.
Facebook ads are something I’ve experimented with multiple times without much success, so I’m always curious to learn from other creators whose ads and techniques have resulted in clicks and customers. Andrew Lowen notified me of this article, which highlights 5 different Facebook ads, reveals their conversion rates, and discusses what they did well.
I love hearing the stories of other designers and publishers, so I was excited when Jimmy Nguyen shared the Gamemaster documentary with me. It follows a variety of people in the game industry, including Klaus Teuber (Catan) and the folks who made Exploding Kittens, as they discuss what it took for them to bring their games to life. The documentary is exceptionally polished and accessible to people in and out of the gaming community. Also, I really liked that it highlighted Nashra Balagamwala, designer of the game Arranged.
Have you learned something interesting recently from an article, video, or podcast? Feel free to share it in the comments!
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