24 March 2017 | 14 Comments
In this series, I highlight some of the interesting choices made by recent crowdfunders regarding their project’s reward levels, stretch goals, and overall campaign design (the projects themselves, not the content or product). This isn’t an endorsement or promotion.
- Equity Crowdfunding: TMG recently became the first board game company (as far as I know) to test out the new IGG/MicroVentures equity crowdfunding model. Instead of just getting a reward, you’re actually investing your money in TMG to own a portion of the company. The level of financial transparency on the project page is unprecedented, and it’s really interesting to read the CEO’s responses in the comments at the bottom. Will this model catch on? We’ll have to wait and see. As of this writing, TMG has raised $46,858 from 73 investors (out of $1 million in available shares based on a $4 million valuation).
- 3D Interactive Board: Gino Brancazio recently brought this to my attention. Gray Wolf Games, the makers of a game on Kickstarter called Wu Wei, have an 3D interactive depiction of the game on their website. Sure, we’ve seen this type of thing on Tabletop Simulator and Tabletopia, but the amazing thing here is that it’s integrated directly into Gray Wolf’s website. Within a few seconds of arriving at this page, you can be looking at the board from any angle or proximity. It’s a good reminder to me that removing barriers to entry makes a big difference–if Gray Wolf had simply included a link to Tabletopia, there’s a much slimmer chance I would check out the board.
- Documentary-Style Updates: On these entries, I try to focus on creators I haven’t featured in the past, but John Coveyou keeps doing truly innovative things! For Genius Games’ latest project, John has a documentary filmmaker (a local film student) recording the entire process: designing, developing, prototyping, crowdfunding, producing, refining, and delivering a product to backers. The first video in the series already has 600+ views.
- Tangible Rewards for a Digital Product: Sometimes I think that digital projects suffer because digital rewards aren’t as satisfying as tangible ones. Like, would you rather get a special chocolate emoji or an actual piece of chocolate? So it’s always neat to see when a digital project like Unknown Realm offers some tangible rewards (like a cloth map, metal cipher, and custom engraved wooden dice) an to make their project special for their biggest fans. Crowdfunding is the perfect opportunity to offer stuff like that–just make sure to price it correctly so it’s worth the time, effort, and expense, particularly since these types of items typically take you away from your core competancy.
- The Perfect Tagline: “”Glory to Rome meets Container” with role selection, over 100 unique powers, & a player driven economy!” I’ve seen project taglines ranging from completely ineffective to great, but I think this may be the best I’ve ever seen. The brilliance of it is that it’s not trying to appeal to everyone, but within just a few words–including the crucial comparison to two published games–Jordan Draper is able to capture the attention of his target audience. It reminds me a little of my KS Lesson about framing your project’s potential.
I’d love to hear your thoughts in the comments on the projects mentioned in this post, as well as any other projects you’ve seen recently that have been thought-provoking.