25 August 2016 | 11 Comments
In this series, I highlight some of the interesting choices made by current crowdfunders regarding their project’s reward levels, stretch goals, and overall campaign design (the projects themselves, not the content or product). This isn’t an endorsement or promotion.
The thing about this project that caught my eye is the use of animated gifs to share quotes from reviewers. The animated gif shows the reviewer in motion, and the overset text indicates what they’re saying. I think these would be most effective if they were spread throughout the project page instead of all in the same section (it’s a little disorienting), but the idea is quite clever.
I’m a big advocate of writing a blog (or creating content in some form) to build an audience and hone your crowd-management skills before launching a campaign. As the creator of the Notebook Folio says on his project page, he not only used his blog to share thoughts about notebooks, but also to learn about how other people use notebooks (see poll here). There are some multiple-choice answers on the poll, as well as a great question, “What will you use this folio for?” I like the idea of building a product together with people before the campaign.
Ah, this is amusing. I was going to say how much I liked that Cody made it very clear on the stretch goal list from early in the project that there was a final stretch goal. It had the words “Final Stretch Goal” on it. I like this because it gives backers a specific goal to target with a clear-set expectation that there’s nothing after it.
But…when I checked the project today, it not only had “Final Stretch Goal” crossed out but also “No Really This Is the Final Stretch Goal” and then “Ultimate Stretch Goal.” So there’s that. :)
I recently backed this project. When the campaign ended, the creator posted an update with an interesting commitment to weekly updates. I very much like the spirit of this–you’re basically telling backers that you’re going to maintain consistent communication, which is great. I’m curious to see if this results in updates during dead periods that don’t really say much.
Julia Schiller wrote a very insightful postmortem about her Kickstarter campaign for Hoard. I highly recommend reading it, and I wanted to highlight some interesting data near the end.
Julia tracked cancellations throughout the project. Her data shows that there were 44 cancellations among the first 300 backers, but only 11 cancellations among the next 200 backers. What was different? Starting with backer #309, Julia messaged each new backer individually with a personalized message. While there may have been other reasons for the decrease in cancellations, it’s certainly notable that the connections she formed with backers through those messages may have given backers a stronger investment in the project.
This isn’t a crowdfunding project, but I thought the publisher, Richard Breese, did something really interesting to announce the game. He created a geeklist on BoardGameGeek that discusses in detail various aspects of the game. I think it’s a brilliant way to introduce a game to people, especially since each part of the list is its own thread for people to comment on.