Today the news broke that the Dutch company Goliath has acquired one of the bigger tabletop game companies, Lucky Duck Games. It may seem acquisitions like this come out of the blue, but in reality they’re extended processes that take months or even years with significant resources poured into legal, accounting, and operations. There are […]
I feel like generative AI is everywhere these days. When I create a video on StreamYard, it asks me if I want its AI to create a thumbnail image. When I compose a newsletter on Mailchimp, it prompts me with an option to write the message with AI. And so on. Frankly, I’m not interested. […]
My favorite way to market our products is to facilitate and encourage them to get to the table more often. Your table, my table, the tables of reviewers, ambassadors, etc–any table will do. The more our products get to the table, the more they’re exposed to people, and hopefully the more fun people can have with […]
I love checklists. Better yet, I need checklists; without them I would forget some of the steps we take to bring a product to market. I have a detailed, ever-evolving checklist I use for every Stonemaier product. Whenever I mention this checklist in an article, a few people ask me to share it, but I’ve avoided doing […]
Today marks the last solar eclipse visible in the continental US until 2044, and aside from the excitement here in the midwest, I’ve been delighted by the marketing techniques I’ve seen from various local (and regional/national) businesses. Whenever there’s a cultural or natural phenomenon, some businesses plan ahead to offer special products or services that […]
Parcel fulfillment methods, options, and best practices have evolved quite a bit over the last few years, so today I’m going to update the information from my 2022 post on this topic in the hopes this will be helpful for my fellow creators. The Basics In general, this is the 2-step process that many creators […]
Happy April Fools Week! We’re continuing a tradition of creating silly-but-real products on this special occasion, this year in partnership with a local chocolatier. Every week on our Facebook livecast, I share my “chocolate of the day” and invite people to share their Wednesday indulgence. This year for April Fools, we’re bringing the chocolate to […]
Over the last few months I’ve had this article topic on tap, not entirely sure how to frame it or apply it to entrepreneurship or crowdfunding. I’m still not quite there, but I’ll just jump in to see if we can get there together. Sometime last year (or maybe earlier), I noticed that Amazon was […]
On Saturday my personal email account was hacked, and I quickly realized how much this impacted Stonemaier Games. The shock of this experience hasn’t worn off, but I want to share what happened so you can prevent this type of situation for yourself. Feel free to jump around in this post to the content that […]
Recently I began searching for an artist for a new game. After not finding the right style on BoardGameGeek or on this list of artists, I realized that I had an incredible resource within reach: the Wingspan Fan Art Pack. I looked through the 255 cards and found several styles that might fit, and after […]
