The one other promo card we made for a reviewer was for Forrest at Bower’s Board Game Corner. Forrest was our one of our featured reviewers for Between Two Cities, and he was preparing for a Kickstarter campaign for his YouTube channel.
It was a little too late to add the card to the Between Two Cities card sheet, and Forrest only needed 30 or so cards. So I turned to our friends at Print & Play Productions to see if they could print up just a few sheets of cards with a similar cardstock to the ivorycore Panda uses. We were in luck.
There aren’t any character cards in Between Two Cities, but we did have a fun set of seating randomizer cards. They’re not necessary to the game play, but it gives players a way to mix up their seating positions and perhaps have a laugh (or even learn something about each other) while doing so. I designed a card that would fit the personality of Bower’s Board Game Corner:
For you reviewers out there, there are two commonalities I want to point out about the three examples I gave:
- All three of these media creators (Rodney isn’t a reviewer) have friendly relationships with me. We’ve corresponded and worked together several times. That doesn’t mean that they like every game I’ve made–the important part is that we had existing relationships in place well before they asked me to put my resources towards a promo card for them.
- All three of these media creators contacted me well in advance of their campaigns. These weren’t rush jobs. I was able to plan ahead with my artist and designer, and in the case of Joel and Rodney, I was able to incorporate the cards into a full print run of the corresponding game.
As I mentioned, I’ve barely dipped my toes into the waters of promo components, so I’m sure other creators out there know more than I do. If you have experience with it or want to share your thoughts on these types of items, I’d love to hear your ideas in the comments.
Also, if you like replying to surveys about crowdfunding, a researcher recently contacted me with this link.
8 Comments on “Creating Promo Cards for Reviewers”
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Thanks, Jamey! We’re just starting to explore the idea of acquiring promo cards for an upcoming campaign of ours, and with no prior experience on the subject, this was a fantastic place to start!
-The Rules Girl
Jamey, I’m curious about this as I’m coming up on my Kickstarter project. I’ve been working with some people to figure out a good swag bag – either digital or print for attendees. We’ve decided on a collection of downloadable print adventures from some of our RPG presenters.
What are your thoughts on the board game designer end of things?
Patrick: Can you tell me a little more about the project? What are you trying to fund the creation of?
Personally I am not a fan of this sort of thing at all.
Thankfully in this case the promo cards have no game altering effect at all :-)
Mark, can you talk a little about this?Are you saying that you’re not a fan of publishers finding concrete ways to show their appreciation for reviewers and content creators?
Well I am saying this as a board game reviewer who has never run a Kickstarter but I think this approach is a great way for publishers to say thanks to hard working reviewers. I don’t think anyone would argue that doing reviews is hard and occasionally thankless work. Whether we are talking about fans taking it as an affront when you give a less than stellar review to a game they think is fantastic or when a designer gets a little verbal when you create media saying their game may not be as great as they think it is.
Good job giving back to the community in a fun way.
One way to make it easy to not worry about matching card backs and printing in smaller quantities would be to make promo cards for things that don’t get shuffled into a deck. For example, Sentinels of the Multiverse has promo characters, but they sit out in front of the player during the game. They don’t have to match anything, other than the look and feel of the game.
That’s a great point, Tony. I’m trying to think if I have cards in any of my games that aren’t shuffled or randomized…other than reference cards, I can’t think of any. But that’s a good thing to keep in mind for the future.