24 September 2018 | 17 Comments
This weekend, Stonemaier Games hosted its fifth annual Design Day. On Saturday, various hosts in St. Louis (myself and a few others) held day-long game days at our homes. On Sunday, the Design Day itself featured designers, playtesters, and gamers from St. Louis and around the country for 10 hours of playtesting and gaming at Pieces Board Game Bar and Cafe.
The purpose of Design Day is to bring together designers and playtesters to give and receive feedback on game prototypes, expand their network within the gaming community, and learn from clever mechanisms in published games. If you’d like to know details about how the day is structured, you can read about previous Design Days here, here, here, and here.
Why I’m Writing This
As I mentioned last year, I thought about framing this article as a Kickstarter Lesson. After all, the blog is about crowdfunding, so there are certainly some things to be learned from building community through events. I also thought about talking about events like this from a publisher perspective in terms of ROI (return on investment).
But the truth is, running an event isn’t for everyone. It takes a lot of time to organize and execute. It may not be fun for you. And I’m not so sure there is a direct ROI (or, at least, that’s not my motivation for hosting Design Day).
Rather, Design Day is just something I like doing. I like doing it for the designers. I like doing it for the playtesters and gamers. And I like doing it for me–it feels good for me to host something fun and useful for others, and I get to play games for a day with awesome people. Plus, it gives me an opportunity to scout potential Stonemaier Games publications.
So I thought it might also be helpful for you to hear a little bit about this year’s Design Day, just in case you’re interested in hosting your own event someday.
How Does Design Day Work?
We hit a sweet spot last year on a number of levels after taking a big leap forward, so we pretty much just replicated the same thing this year. I’ll share those core elements here:
- I opened ticket sales in the spring to past attendees, then any remaining tickets went to e-newsletter subscribers who signed up before they sold out (space is limited at Pieces to around 100 people). I charged $40 per ticket, which covers about 80% of the total food/beverage/space cost for the day (Stonemaier subsidized the rest).
- I sent monthly emails each month for 6 months, each containing new information and an actionable step for attendees. Probably the most complicated step is creating the calendar of events, which requires us to consider game length, player count, table size, etc. I have a friend who is very good at sorting through this puzzle on a Google Doc, which we share with attendees so they can sign up for specific games.
- I hosted a casual Saturday game day (along with a few other hosts in the area) at my home, mostly geared towards out-of-towners.
- Design Day itself was hosted by Pieces, which provided the space, food, and drinks (and access to their huge game collection).
- The schedule of the day is preset–people sign up for tables in advance. Past attendees know this system really well, so I never had to interrupt the day with a single announcement, yet every game ran on schedule. Attendees were also flexible for games that ended early or when the designers didn’t show up–they simply picked another game to play.
- My co-founder, Alan, and I spent most of the day observing various games, and we got to play a few of them. We weren’t always able to do this at Design Day, but having Pieces as the host enabled us to have a lot of freedom during the day.
10 Highest-Rated Games of Design Day 2018
As playtesters tried out each prototype, they wrote down a 1-10 rating on a little card. Design Day isn’t a competition; rather, the ratings are meant to help designers figure out how much work their games need (and perhaps they can offer those designers a boost of confidence or something quantifiable to show to a publisher or their Kickstarter backers).
- Search for Planet 9 by Ben Rosset and Matthew O’Malley (9.16)
- Drop Zone Droids by Tyson Gajewski (8.83)
- Communism by Travis Jones (8.72)
- Periodic by John Coveyou and Winterborne by Brian Suhre (both 8.63)
- Legacies by Jason Brooks (7.88)
- Mancala-sseum by James Munger (7.81)
- Space Trek by Royce Banelos (7.58)
- Kingdom Pond by Jeff Chin and Andrew Nerger (7.57)
- Dice Gate by Matt Spurgeon (7.40)
- Canine Club by Miles Bensky and Farmer’s Derby by Richard Maass (both 7.20)
Have you found value in running or attending events related to your industry? If you want to attend Design Day next year, feel free to enter your e-mail on our “back in stock” notification, and we’ll announce any additional slots in our April e-newsletter.