20 Instagram Strategies and My Recommendations

12 December 2019 | 10 Comments

Over Thanksgiving, I heard about the Instagram account for the US National Park Service. It features a series of beautiful photos, but with a twist: Almost ever photo is accompanied by a clever post that combines humor with fun facts about nature and wildlife. As the result of this brilliant combination, each post generates tens […]

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Preparing for April Fools…in December

9 December 2019 | 10 Comments

It’s December 9–isn’t it way too early to start thinking about April Fools Day? I would propose that it’s actually a great time for entrepreneurs to think about April 1, which has become a fun day for marketing across a variety of industries. The reason is that if you want to create a tangible product […]

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Results of 2 Holiday Sale Strategies

5 December 2019 | 19 Comments

One of the perks of running your own company is that you can try little experiments on a whim to see how they work out. I’ve done this twice in the last few weeks, and I thought I’d share the results with you and get your thoughts. Thanksgiving Week Promo Codes A few weeks ago […]

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Baby Yoda and the Appeal of Cuteness (Business Brilliance #17)

2 December 2019 | 13 Comments

If you haven’t watched The Mandalorian (but intend to someday) and also somehow haven’t seen anything on the internet about Baby Yoda, I’d recommend that you don’t read this article. The Mandalorian is a live-action Disney+ show set in the Star Wars universe. It features an armored character whose face we never see…and an absolutely […]

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24 Types of People for Whom I’m Grateful as a Small Business Owner

28 November 2019 | 4 Comments

In the spirit of Thanksgiving, I wanted to express my gratitude for various types of people who have had a positive impact on me and Stonemaier Games this year. Perhaps some of these people will be good resources for you as well. In no particular order, I’m thankful for… Backers, Fans, and Followers (Facebook, Twitter, e-newsletter, YouTube, Instagram): None […]

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3 Quick Thoughts About Exposure, Pricing, and Logistics

25 November 2019 | 7 Comments

I have a random assortment of links and thoughts to share today! “Let’s Make a Deal” Pricing Cody Thompson shared this interesting technique that he observed on ClickUp’s website: Instead of simply accepting their cost, they give you the option of proposing something different. I like how this opens the door to someone who originally […]

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I’m No Longer the Only Full-Time Employee at Stonemaier Games!

21 November 2019 | 31 Comments

After running Stonemaier Games as my full-time job for the last 6 years, I will soon be joined by our first-ever full-time hire. A few months ago, I realized a few things: My life was changing in ways I hadn’t anticipated. For nearly the entirety of Stonemaier Games’ existence, I’ve chosen not to pursue romantic […]

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Lessons Learned from Quitting Kickstarter as a Creator, Part 5

18 November 2019 | 6 Comments

Two weeks ago marked the 4-year anniversary of Stonemaier Games going Kickstarter-free as a creator, as our Scythe campaign ended on November 5, 2015. As a backer and an entrepreneur, I continue to be fascinated with (and supportive of) Kickstarter and crowdfunding. My company wouldn’t exist at all–or in its current form–were it not for […]

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5 Revelations from Our 2019 Demographic Survey

11 November 2019 | 16 Comments

Last week on the Stonemaier Games monthly e-newsletter (subscribe here), I shared a demographic survey with our subscribers. I’ve done this a few years in a row now, with the intent being to learn more about our followers. I tried to focus on questions with actionable results. This year I’m really interested in comparing the […]

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