Is “Return to Dark Tower” a Perfect Kickstarter Project?

16 January 2020 | 20 Comments

Return to Dark Tower by Restoration Games is, in my opinion, a nearly perfect Kickstarter project. It’s not just that the project is doing well–it’s exceeded $2 million after 2 days–nor is it just that it gets so many of the fundamentals right. It’s also that Return to Dark tower refines, innovates, and implements a […]

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The Business of Staying in Touch (KS Lesson #272)

13 January 2020 | 9 Comments

A few months ago, my girlfriend and I bought a condo. It’s been a long time since I’ve gone through the home-buying process, but fortunately we had an attentive, helpful realtor (Paul at Allen Brake). Ever since we moved in, Paul has stayed in touch with us in non-intrusive ways: He sent us personalized notes […]

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Google Voice Is Exactly What I Needed (KS Lesson #271)

9 January 2020 | 8 Comments

Every now and then, I get a phone call from a Stonemaier Games customer. This is particularly odd, because my company doesn’t have a phone number; rather, I have a personal cell phone, and I don’t use it for customer service. As it turns out, if you run an ecommerce store (e.g., Shopify) or you […]

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Starbucks Rewards as Stretch Goals (Business Brilliance #18)

6 January 2020 | 6 Comments

Thanks to my frequent trips to local coffee shops to treat my girlfriend to her morning brew, I’ve started to enjoy small doses of lattes on occasion. As a pleasant side effect, I’ve also discovered that several of these cafes offer rewards programs. Before I go any further, I’m sorry for the completely random post […]

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My Current Approach to Board Game Reviewers and Content Creators (2020)

2 January 2020 | 18 Comments

Sending games to reviewers and content creators continues to be a key part of the Stonemaier Games marketing plan. It’s far from the only part, but it remains an important marketing expense. Since my original post on this topic 18 months ago (and this older–but still important–post), I’ve refined my methods for selecting reviewers, so […]

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How Do You Feel About These Webstore Settings?

30 December 2019 | 40 Comments

Lately I’ve been puzzling over two aspects of the Stonemaier Games webstore–things that other webstore owners may contemplate as well–so I thought I’d mention them to you in case you have a strong preference or feedback. There are two polls on this post. Add-On Only Products Most of the products on our webstore range from […]

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Kickstarter Is Not a Preorder Store

26 December 2019 | 44 Comments

In a recent post on Facebook, creator James Hudson posted something that I think is worth sharing and discussing (I checked with James to make sure this is okay). I don’t know the exact impetus for his post, but I’m guessing it’s the result of Kickstarter backers pestering him about the Tidal Blades project. I […]

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Top 5 Most-Read Articles of 2019

23 December 2019 | No Comments

We’re a few days away from the end of 2019, so I think it’s a good time to look back on some of the highlights on this blog from the last year. I really appreciate everyone who reads, subscribes, shares, and financially supports this twice-weekly blog–while I learn a lot from processing my thoughts in […]

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My Latest Tweak to Working from Home

19 December 2019 | 14 Comments

I love working from home. I’ve been running Stonemaier Games full time from my home office for 6 years now, and right from the start I knew it was a good fit. No distractions or interruptions (except from cats), no commute, no packing a lunch, no overhead, and the flexibility, freedom, and autonomy to work […]

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The Magic Formula for Publishing an Evergreen Tabletop Game

16 December 2019 | 28 Comments

Five years ago, I compiled data from several sources for an article called How to Design and Publish an Evergreen Board Game. As we near the end of 2019, I thought it might be a good time to revisit the concept of games that continually sell well, year after year. Please note before proceeding that […]

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