Retailers, Filtering Feedback, and Making Sense of Your Business

9 July 2020 | 14 Comments

I recently stumbled upon a thought-provoking post by AJ Porfirio of Van Ryder Games in a retailer-focused Facebook group. I asked AJ if I could reference and quote it here for a broader discussion, and he gave me permission to do so. The core principles of AJ’s post are as follows: Consider the source: When […]

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4 Publishing Insights About Pendulum

2 July 2020 | 5 Comments

With yesterday’s announcement of our new game, Pendulum, I thought I’d share a few notes related to the game from a publishing perspective. I’ve tried to focus on some stories that might be helpful for other creators/publishers. 1. We discovered the game at an an annual event we host. I love seeing the sheer amount […]

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Meepify, Matchmaking, and Knowing the Size of Your Audience

29 June 2020 | 5 Comments

Recently I had a fascinating correspondence with Gary Tsai about a game-specific social network he’s been working on that can help future crowdfunders answer a very important question. The following is a guest post by Gary that discusses his answer to this question: Do enough people care about my game to result in a successful […]

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What If Someone Steals My Idea?

25 June 2020 | 79 Comments

Let’s try a little exercise: Envision an idea. Something you thought of on your own and that you’re really excited about. It can be an old or new idea, but the it’s just an idea–you haven’t done anything with it yet. Now tell me your idea. Post it in the comments below. How do you […]

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The First Barrier Is the Biggest (KS Lesson #274)

18 June 2020 | 10 Comments

Over the last week after posting the Stonemaier Games declaration of action in support of the Black, Indigenous, and People of Color (BIPOC), I’ve spent a considerable amount of time reaching out to, corresponding with, and finding ways to support BIPOC content creators who filled out the form at that link. A few of those […]

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The Big Pivot

15 June 2020 | 9 Comments

Today my friend John Wrot from Gate Keeper Games joins us with a story about how his company started out focusing on a certain type of product before making a big pivot to another product. He has a current Kickstarter for that product. *** In February of last year Jamey asked me a question.  He […]

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Quick Kickstarter Lesson Recaps: #31-35

8 June 2020 | No Comments

I continue to revisit the Kickstarter Lesson posts I’ve written over the last 8 years in chronological order, highlighting the core elements of each.   Micro Goals (#31): By “micro goals,” I mean small pushes for your project to reach certain arbitrary thresholds. These aren’t stretch goals beyond your funding level–they’re micro goals leading up […]

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10 Brand Extension Strategies for Tabletop Games

4 June 2020 | 31 Comments

I have the good fortune of chatting with author, publisher, and gamer Todd Sattersten from time to time about the parallels between book publishing and game publishing. He recently contacted me after watching a Dice Tower video featuring a ranking of all Pandemic-brand products, noting that, “I think it is really important how a publisher […]

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