Blog

Kickstarter Potpourri: 4 Things in 4 Minutes

11 February 2019 | 10 Comments

I have a few quick links, videos, and Kickstarter innovations that I’ve been saving up, so I’ve consolidated them on today’s post with some commentary from me. The Fallon Effect I’ve heard a theory about the success of The Tonight Show with Jimmy Fallon that made me think of Kickstarter creators. The theory attributes the success of […]

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Is There Such Thing as a Dumb Idea? (KS Lesson #263)

7 February 2019 | 22 Comments

In my job before running Stonemaier Games, one of my responsibilities was to run a big fundraising event for a nonprofit. As many of these events do, it included a silent auction and an event chairperson. I would work very closely with the chairperson for 6+ months leading up to the event. One year, we […]

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The Current State of Worldwide Fulfillment (2019)

4 February 2019 | 36 Comments

After shipping very few direct orders in 2017, we sold several thousand units directly to consumers in 2018. This has required me to revisit the concept of fulfillment and shipping, so I though I’d update the methods I last discussed in 2016. The Basics In general, this is the 2-step process that many Kickstarter creators […]

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Kickstarter Potpourri: 5 Things in 5 Minutes

31 January 2019 | 8 Comments

I have a few quick links, videos, and Kickstarter innovations that I’ve been saving up, so I thought I’d consolidate them on today’s post with some commentary from me. War of the Worlds $5 Pledge-Manager Reward With an increasing number of backers pledging $1 to gain access to a project’s post-campaign pledge manager, Grey Fox […]

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Our 6-Month MAPP Experiment and Why It Failed

28 January 2019 | 32 Comments

In spring of 2018, after much deliberation and debate, I quietly implemented an Amazon-specific minimum advertised price policy (MAPP). 6 months later, the policy was dead. Here’s what happened. Why MAPP? I’m a big believer in capitalism and the free market. I love that we sell games to distributors who sell to thousands of retailers […]

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A Proposal: Let’s Not Talk Business Over Facebook Messenger and Text

25 January 2019 | 53 Comments

Over the last 6 months, I’ve increasingly been contacted via my personal Facebook Messenger about Stonemaier Games business. I have no hard feelings against anyone who has done this, but I’d like to propose a halt to this method of communication, as I don’t think it’s the most effective way of doing business. Here’s why […]

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Kickstarter Lesson #262: How Much Is Your Time Worth?

21 January 2019 | 10 Comments

A few weeks ago, someone on Instagram took offense to a passage from my crowdfunding book: Your livelihood should not depend on a single crowdfunding campaign. You’re raising money to create something, not to fund your personal expenses. Most people will have tough financial times at some point in their lives. Those times suck, but […]

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An Open Letter to Distributors and Retailers from Stonemaier Games

17 January 2019 | 184 Comments

Distributors and retailers, we need to talk. First, though, let’s bring everyone else up to speed, because most of my readers aren’t distributors or retailers. Here’s a quick summary of how the system works in the board game world: A publisher (like Stonemaier) creates a game and pays a manufacturer (like Panda) to produce it. […]

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Backer Poll: Does Your Tax Refund Impact Your Kickstarter Decisions?

14 January 2019 | 6 Comments

I fondly look back on the days when I received an annual tax refund from the IRS thanks to the interest paid on my condo. Logically I know that it was money I had already paid being returned to me, but it felt like a bonus every year. With my income now tied to Stonemaier […]

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The Wingspan Preorder: Stats, Mistakes, and Lessons Learned

7 January 2019 | 75 Comments

Well, this went better than expected! The last time we accepted preorders for a new game, Between Two Castles of Mad King Ludwig, it was a bit of a surprise announcement. The game was well received, and we sold around 600 copies directly to consumers within a 1-week span. The experience set my expectations for […]

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