Everything I Know About Rebranding (Not Much!)

27 April 2020 | 13 Comments

This is a bit of a weird topic for me to write about, as I haven’t ever rebranded a company, nor do I have any plans to rebrand Stonemaier Games. But I find the idea of rebranding interesting, and it was recently brought to my attention by Cody at Gold Nugget Games, as it’s something […]

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5 Ways to Sell Your Brand Despite Social Distancing

23 April 2020 | 10 Comments

In a world where local stores and cafes aren’t open to customers, conventions are postponed or cancelled, fulfillment centers are limited, and consumer budgets are tight, how do you continue to sell your brand to the world? This was the subject of a recent phone call between me and another publisher, and today I’m going […]

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Why We Professionally Photograph Our Games

20 April 2020 | 6 Comments

I can’t remember how it all started, but I’m pretty sure it was something like this: One of our shareholders pointed out that in photos of our games–all taken by me–the backgrounds looked like the shabby condo of a cat owner. Because, well, that’s where I took them. I think it was around this time […]

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Scams, Fraud, and Counterfeits: What We’ve Learned So Far

16 April 2020 | 25 Comments

Recently I mentioned in our 2019 stakeholder report that “2019 was a string of unfortunate events involving a prolonged series of threats, harassment, attempts at character assassination, and triangulation fraud.” While I don’t want to provide more ammunition to the person behind all of that, I’m worried that some of these techniques might be used […]

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The Upsides and Downsides to Easter Eggs

13 April 2020 | 4 Comments

Recently I was watching animated Disney version of The Hunchback of Notre Dame for the first time. Early in the movie, Megan exclaimed, “Wait, go back a few seconds–that’s Belle!” Sure enough, the star of Beauty and the Beast appears on the streets of Paris for a moment during an overhead shot. Personally, I love […]

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Quick Kickstarter Lesson Recaps: #21-25

9 April 2020 | No Comments

I continue to revisit the Kickstarter Lesson posts I’ve written over the last 8 years in chronological order, highlighting the core elements of each.   Kicktraq (#21): tracks Kickstarters and predicts the final funding. For the most part, I just think it’s important for project creators to be aware of it. But I also […]

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What Are Your Thoughts on Anniversary Editions?

6 April 2020 | 47 Comments

On a recent Facebook Livecast, someone asked me what I thought about anniversary editions of tabletop games. I had a few off-the-cuff remarks, but it isn’t a topic I’ve thought about much, so I thought I’d explore it more in detail today. While I’ll focus on games in this article, some of these concepts could […]

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Here’s What Happens When You Release Real Products on April Fools Day

2 April 2020 | 15 Comments

Yesterday when we announced two new silly–but very real–products on April Fools Day, something that should have been obvious quickly became clear: People don’t believe much of anything you tell them on April 1. Despite a wealth of evidence that our chocolate-colored candy egg trays and custom magnifying glass were real–videos and photos showing the […]

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Kinship in a Time of Self-Isolation

30 March 2020 | 9 Comments

“How is Zoom any different than Google Hangouts?” This is a question I pondered recently when the world switched over to remote connections and I started hearing Zoom all over the place. I realized that what may be obvious to other people may not be obvious to me, and maybe there are others like me, […]

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Is Now an Okay Time to Launch a Kickstarter Campaign?

26 March 2020 | 30 Comments

Before I jump into the topic of today’s article, I’d like to share the big news that Charterstone Digital releases today! This full-AI app from Acram Digital is available on iOS and Steam (and Android later today), and you can play against the app or against other humans. It’s been really neat to see my […]

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