I was recently surprised by a Kickstarter project that failed to fund. The project was a board game called Epoch: The Awakening. You might recall seeing it mentioned here, as the creator wrote a guest post about authenticity. The campaign surprised me because it failed despite doing so many things well: The entire project page […]
One of the great benefits of crowdfunding is that it creates an opportunity to optimize shipping for the vast majority of backers. Instead of having a bunch of products in your garage, warehouse, a single fulfillment center in your area, you know exactly how many games to freight ship to fulfillment centers around the world. […]
This is a typical occurrence for my inbox: One minute it’ll be empty, and the next it’ll have a dozen emails from my project manager at Panda (my manufacturer). For a while I thought this was because Chris was reserving a certain time every few days to reply to my emails and catch me up […]
I’m writing this article now because the timing should leave no room for confusion: To my knowledge, Stonemaier Games is currently not being pursued for acquisition. However, there was a time in the past year that a company expressed interest in buying my company. It wasn’t something I was seeking or interested in, but I […]
I’ve always spent a fair amount of time representing Stonemaier Games on Facebook, Twitter, BoardGameGeek, YouTube, Kickstarter comments, and various blogs (including this one). But with my move away from Kickstarter and the growth of our game-specific Facebook groups, I’ve learned a lot about social media this year through observations, tests, and experiments. Here’s what […]
You’re a first-time Kickstarter creator, and one of your biggest concerns is how to make a splash on Day 1. You’re not alone–we’ve all been there. I believe that the first few days of a campaign are hugely important. If a project starts off strong, the perception from subsequent backers is that the project is […]
I’m pretty sure this is how I met Marc: He posted some insightful comments on this blog in the fall, and I was curious about the game he mentioned. So I checked out the Orange Nebula website and found a really beautiful home base for a game that instantly captured my imagination. I signed up […]
Three digits. That’s all it took last week for me to see a 81% decrease in click-throughs. Last week when I was writing the Stonemaier monthly e-newsletter (here’s the web version of the June edition), I made a mistake. Somehow I added “%20” to the beginning of an important URL linking our readers to our […]
The breaking news last week was that one of the giants in the gaming industry, CMON, is instituting a MAP policy (minimum advertised pricing) in the US. For them, this means that the listed price of all CMON products through retailers may not be less than 80% of the MSRP. This is similar to an […]
I’ve known Chad Krizan at BoardGameGeek for years–I think my first interaction with him was during the original Viticulture Kickstarter campaign when I reached out to ask about banner ads. I’ve learned a lot from him, so when he extended an offer to share his wealth of advertising knowledge with my readers as a guest post, […]
