I’ve written thousands of words over the last few years discussing the merits of content marketing, but a few days ago I listened to a a discussion between Chris Rowlands and Gabe Barrett on the Board Game Design Lab podcast that said it better than I ever have. Content marketing is attracting and building an audience […]
In this series, I highlight some of the interesting choices made by recent crowdfunders regarding their project’s reward levels, stretch goals, and overall campaign design (the projects themselves, not the content or product). This isn’t an endorsement or promotion. Clans of Caledonia 110% Money-Back Guarantee: In one of the most bold, audacious strategies I’ve seen in a long […]
A few months ago I was watching Shark Tank, reveling in the art of the pitch, when Mark Cuban asked an entrepreneur a question: “What’s your customer acquisition cost?” Without hesitation, the entrepreneur had an answer. They knew exactly how much they spent on marketing (e.g., $1000, and they knew how many customers they had […]
Recently I shared a guest post from James Hudson of Druid City Games about certain features offered by Indiegogo. James talks about his internal debate between Kickstarter and Indiegogo in the article and why he eventually chose Kickstarter. While we’ll never know how The Grimm Forest would have done on a different platform, it did […]
Earlier this week, United Airlines informed passengers on a flight in Chicago they needed 4 seats for their employees. Because they had booked every seat, they offered monetary compensation to passengers who would wait for another flight. When no one accepted the offer, they randomly selected the passengers, and 1 of them didn’t comply. The […]
A few years ago, you designed and produced 1,000 hats for cats. To your surprise and delight, through a combination of crowdfunding, pre-orders, and distribution, you sold your last cat hat last week. Should you return to crowdfunding for a reprint? Reprint vs. New Edition Let’s start with a quick definition, as these two are often […]
Yesterday this headline blazed at the top of ESPN’s website: Faceless of the Game: Where have all the MLB superstars gone? The article talks about how a poll of thousands of Americans revealed that there isn’t a single active professional baseball player in the US among our top 50 favorite pro athletes. Zero. The article poses this […]
Learning the Japanese language for 10 years and studying abroad in Kyoto and Hiroshima has left me with a love of Japanese culture, people, and mythology. When I learned this past summer that one of the most successful game designers ever, Eric Lang, was working on a game called Rising Sun, I was incredibly excited […]
Today’s guest post was provided upon my request by James Hudson of Druid City Games, who is currently running a very successful Kickstarter campaign for a tabletop game called The Grimm Forest. Thanks James! *** Can Indiegogo bite into the board game crowdfunding market? Kickstarter is the king when it comes to board game crowdfunding. It […]
Kickstarter recently revealed two notable improvements to their platform, one small and one big. I’ll discuss them in detail below. FAQ If you’ve ever run or participated in a Kickstarter campaign, you know that the same questions tend to get asked over and over in the comments, even after they’ve been answered many times. Part […]
