Most of my favorite ways to market our products is to find ways to get them to the table more often. Your table, my table, the tables of reviewers, ambassadors, etc–any table will do. The more our products get on the table, the more they’re exposed to people. This is a big part of the […]
We recently decided to publish a new game submitted to Stonemaier. It’s a lovely game. When the latest version of it was submitted to us, we played it once and immediately wanted to play it again. It still needs some work, but there’s a solid, entertaining, creative foundation to it. I’m sure I’ll talk about […]
My fellow creators inspire me every day to be a better entrepreneur. I’m inspired not just by the innovations I see on Kickstarter, but also the way I see my fellow creators treat people with kindness, respect, and personality on social media and in person. Below is a compilation of the top 10 most innovative Kickstarter […]
Thank you so much for reading the Stonemaier Games Kickstarter Lessons blog. I write this blog to share my crowdfunding and entrepreneurship mistakes, insights, and ideas with other creators in the hopes of leveling up the crowdfunding ecosystem as a whole. It wouldn’t continue exist without a readership, and it wouldn’t flourish without the helpful thoughts […]
This is going to be a different type of Kickstarter Lesson than usual, for one key reason: I have no idea how to effectively use Linked In, Instagram, and Pinterest as a creator. Up until recently, I didn’t consider this a big deal. Stonemaier Games is on Facebook (the #3 most visited website in the world), Twitter (#10), […]
Before I bookend this tale of transition that began on Monday, I want to be clear about two things: I will continue to write about crowdfunding twice a week until I have nothing more to contribute. I haven’t had a live project on Kickstarter for over a year, but I’ve written 100+ articles about crowdfunding […]
Let me be clear: I love crowdfunding, both as a creator and a backer. And as a writer, for that matter–I wouldn’t have written 207 Kickstarter Lessons about something if I weren’t passionate about it (and I will most certainly continue to write about it). This post is not meant to discourage you from using […]
In this series, I highlight some of the interesting choices made by recent crowdfunders regarding their project’s reward levels, stretch goals, and overall campaign design (the projects themselves, not the content or product). This isn’t an endorsement or promotion. Kingdom Death: Monster 1.5 Not a Retail Product: I think the biggest takeaway from this project is that it’s […]
This is a somewhat sensitive subject, and I’ve debated whether or not I should write about it. The reason I’ve decided to proceed is the reason I’ve written many of these articles: If you can learn from my mistakes, you don’t have to make them yourself. I need to start with a big disclaimer: I’m going […]
Recently, crowdfunding site Indiegogo made two big moves: In addition to traditional crowdfunding, they now offer both standard e-commerce services and equity investments. Let’s talk about these changes, their impact on creators, and my thoughts. Standard E-Commerce Services Here’s how Indiegogo describes this service: “Entrepreneurs with products that are currently shipping can tap into Indiegogo’s […]
