Do you even see banner ads when you browse the internet? Or have you trained yourself over time to blur them out and only focus on the content you’re there to consume? That’s pretty much how I am, with one exception: When I use BoardGameGeek, I’m very interested in the banner ads. Most of them, that is. […]
Recently I engaged in several discussions on the Facebook Kickstarter Best Practices group about refunding individual backers. I’m going to combine a few quick thoughts on this topic before I update our money-back guarantee stats as I’ve done for our previous projects. How Refunds Work on Kickstarter I contacted Kickstarter last week to figure out […]
Yesterday I launched Stonemaier Games’ annual charity auction, which is on pace to raise about $4,000 for 10 different charities. On the same day, I turned down two requests from very nice bloggers who asked me to contribute something to their charity giveaway. Why give to some and not to others? Why should a for-profit business like […]
One of the hardest questions a creator must answer during a struggling or failing crowdfunding campaign is: Do people simply not want this, or do people want it, but my presentation isn’t good enough? On this blog I talk a lot about successful crowdfunding campaigns. Today I have something different: A guest post from a creator […]
I’ve learned that it never hurts to thank someone. In the spirit of Thanksgiving, I was hoping to write a blog post expressing my gratitude for various types of people who have had a positive impact on me and Stonemaier Games. However, I have a responsibility to my readers–I don’t want to just spew off […]
You’re in the middle of running a crowdfunding project. Things are going well–you haven’t quite reached your funding goal, but you’re getting close. Then, out of nowhere, someone says some truly horrible things about you on the main comments thread. You refute the claims, but the damage has been done, and you lose some backers […]
As I hinted at earlier this week on my post about the mistakes I made on the Scythe Kickstarter, today’s entry is all about the data. I’ve written posts like this for each of my Kickstarter campaigns. The intent of these posts is to give other project creators a more detailed, behind-the-scenes look at our data […]
I recently ran a Kickstarter campaign for a game I designed called Scythe. I’ll delve into the stats in a post later this week, but in short, the project was successful, raising $1.8 million from 17,739 backers and garnering (to date) 17,968 comments on the main page. We did this without early bird reward levels […]
Before I delve into the Scythe postmortem and stats next week, it’s time to discuss what I learned from shipping Between Two Cities and the new treasure chests (they shipped at the same time). This is the first Kickstarter fulfillment process I’ve implemented that didn’t use Amazon multi-channel fulfillment at all, so it was a […]
On this blog I almost always talk about rewards-based crowdfunding (i.e., you pledge $40 and you get a board game in return). But there are other types of crowdfunding too, like equity-based crowdfunding and nonprofit or charitable crowdfunding. While my previous job before Stonemaier was at a nonprofit, I know very little about nonprofit crowdfunding. […]
