A few weeks ago (coincidentally as I was preparing for the launch of my new treasure chest Kickstarter project), I wrote KS lesson about an intriguing achievement system I had seen on some recent projects. The system seemed like a good fit to test out on my new project, so I gave it a try. […]
My new treasure chest Kickstarter project has been live for just over a day, and so far there has been one huge trend that has surprised me (in a good way). The project is for three new treasure chests of realistic resource tokens. I could have run separate campaigns for each of them, but I […]
This may be KS Lesson #146, but it’s right at the beginning of my chronological checklist of things to do at least 6 months before you launch your first crowdfunding campaign. With over 10,000 subscribers, the Stonemaier Games e-newsletter continues to be a huge asset to engaging our fans and notifying them of new product […]
In this series, I highlight some of the interesting choices current crowdfunders have made regarding their project’s reward levels, stretch goals, and overall campaign design (the projects themselves, not the content or product). This isn’t meant as an endorsement of these projects (these creators did not ask for me to promote their work–I disregard all such requests); rather, […]
With the final season of Mad Men starting a few days ago, I thought I would tap into the mind of the greatest marketer of all time, Don Draper, for some crowdfunding advice.* These quotes are pulled from an Inc Magazine infographic. “Our worst fears lie in anticipation.” I’ve run 6 successful Kickstarter campaigns at […]
Across all of my Kickstarter projects, US backers have averaged 63% of all backers. So why have I saved the US for last in my series about fulfillment partners? While it was a smooth and easy process for international shipping partners to fill out my shipping details Google Doc, the process has been anything but […]
Recently I’ve noticed a possible emerging crowdfund trend that intrigues me. I’ve only seen it on mega projects, but I see no reason why these method couldn’t be used by any creator. The method in question is the use of achievement systems in addition to (or in place of) stretch goals. The two projects I’ve seen this […]
I normally send out our monthly e-newsletter on the first of the month, but April 1 isn’t a good day to send out actual news. So I send out the newsletter a few days early–you can view the web version here. However, I love April Fool’s Day, so below is a special edition of our […]
Backers are individuals, not numbers. But I love sorting through post-project data to learn from what those numbers reveal. That’s what today’s entry for Between Two Cities is all about. The intent of these posts is to give other project creators a more detailed, behind-the-scenes look at our data than what they can see on […]
Earlier this week I received an intriguing e-mail from Kickstarter about their newest feature, Spotlight: We’re introducing an exciting evolution for successfully funded projects — one that lets you tell your whole story, from concept to reality, and showcase everything you’ve accomplished along the way. Meet the new spotlight page: New tools make it easy […]
