19 May 2016 | 23 Comments
This will be a short post since I’m spending most of my time this week at Geekway to the West in St. Louis.
A few weeks ago I was preparing to host game night. I had baked some cookies the day before, so I put them out on the table. They looked like this:
I almost walked away, leaving the cookies for people to take from the bag when they arrived.
But then I stopped. I looked at the bag. I love chocolate chip cookies, but if I walked into someone else’s home, would I want one of these cookies? Hermetically sealed in plastic, chocolate sticking to the bag?
I’d probably still take a cookies, but I would hesitate first. I’d go into the experience of eating the cookie with the preconceived notion that they weren’t a big deal.
As I stood there, I realized that there was a strong parallel between the presentation of these cookies and the art on a Kickstarter project page, updates, and product design. The presentation can either draw me into a project and inspire confidence in the creator, or it can make me hesitate and wonder if I want to reach into the bag.
So I got a plate and took another picture:
They’re the exact same cookies, but the presentation is completely different. The sticky bag is gone, replaced by a clean plate. The cookies are arranged in such a way to invite people to take them. I removed any cookies that had broken in half. And for the sake of the photo, I applied a filter.
Here, have a cookie. Presentation makes a huge difference, doesn’t it?