If Tomorrow You Became the President of Stonemaier Games, What Would You Do? – Stonemaier Games

If Tomorrow You Became the President of Stonemaier Games, What Would You Do?

On a whim, I posed this question to Stonemaier Ambassadors (our volunteer program) in a recent update. It wasn’t a job offer or even necessarily a request for feedback; rather, it was a wide-open invitation for some of our biggest fans–people who believe in our mission, root for our success, and know us quite well–to put themselves in my position and share what’s important to them.

Today I’m going to share some highlights from the responses in my own words, but my main takeaway is that this is an incredibly powerful question to ask your core volunteers, and I’d recommend it to any other creator. While you could ask your backers, general e-newsletter subscribers, or even people who have little connection to your company–it’s definitely helpful to get all types of feedback–I think this particular question is best asked to active volunteers.

Here are some of the things our ambassadors would do if they were at the helm of Stonemaier Games:

Likely to Happen

  • Use more of a consistent format for our rulebooks and iconography.
  • Make new games in worlds we’ve already visited in Stonemaier products.
  • Partner with schools (and libraries) to get more of our games in classrooms around the world. [Jamey: I actually have an upcoming chat on this topic with a librarian, specifically in regards to getting our games into the same book distributors from whom libraries buy books.]
  • Focus even more on finding, including, and engaging designers, artists, reviewers, independent contractors, and customers who aren’t already involved and supported by the gaming community/industry. (This references our mission statement: “We aim for games that capture the imaginations of all types of people, as our goal is to include, not exclude: experienced gamers, new gamers, solo gamers, partners, larger groups, people of all races, genders, creeds, cultures, nations, sexualities, and ages.”). [Jamey: Surprisingly, a few ambassadors said the exact opposite of this. Systemic exclusion is not in line with our core values, and seeking to include more people into the Stonemaier community is not the same as discriminating against the people we already reach.]

Under Consideration

  • Create an imprint for publishing games that fall outside of our current brand (including 2-player-only games and family/filler games via the name Pebblemaier).
  • For any elements of our games that aren’t deluxe, offer deluxe components and custom inserts in house instead of mostly relying on third-party accessory creators.
  • Increase the number of proofreaders and playtesters we hire for each of our products. [Jamey: I’m not quite convinced that quantity trumps quality (and the process itself) for proofreading and playtesting.]
  • Involve more people in the creation process, even just playtesting, as we did for Rolling Realms. This could be for a new game or an expansion.
  • Connect ambassadors with local games stores and try to find a better way to get our games in stores than the current distribution channels. [Jamey: I’m definitely open to ideas for helping ambassadors add more value to local game stores. It’s something we’ve encouraged for quite a while, though as casually and without obligation as possible.]

Unlikely but Still Interesting

  • Release more than just 1-2 new games each year. [Jamey: Of all the responses, this is the one that I struggle the most to understand. I don’t think that more is better.]
  • Film my YouTube videos in a real studio with professional lighting and sound equipment. [Jamey: While I think there’s value in my game design YouTube channel, I don’t necessarily think that value adds so much to Stonemaier Games that it’s worth a significant financial investment. I’m a publisher first, designer second, and content creator third.]
  • Create a website or group for Stonemaier Champions (our membership program) so they can chat with each other. [Jamey: I’ve thought about this in the past, though I’m not sure there’s a need for another place to talk about our games beyond the game-specific Facebook groups and BGG. In fact, doing so would probably greatly decrease the conversations in those groups, which I would view as a loss.]
  • Hire a data analysis to not just analyze playtest data (which we already do thanks to the amazing Jeremy Kaemmer) but also to delve deep into all product sales and logistics. [Jamey: I’m putting this in the “unlikely” category simply because I don’t think this is a full-time or even a part-time position, but it is something we’ll do on a regular basis.]
  • Stop making games in China and stop using Facebook. [Jamey: I agree that there are major problems with both of these institutions. But I also know that Panda specifically is a really great Canadian company that treats their employees and clients well, and I’ve also seen the wonderful communities form in our game-specific Facebook groups.]

While a few of these points and others were repeated, I don’t think more than 3 people said the same thing–there lots of different types of leaders among our ambassadors!

There are many other ideas I didn’t mention, but I thought this sample might generate some conversation in the comments. I’m curious to hear your thoughts!

***

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62 Comments on “If Tomorrow You Became the President of Stonemaier Games, What Would You Do?

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  1. The School libraries thing is important.

    I’ve been considering donating a few games to the library at the school where I work.

    Of course, I’ll need to create my own mini versions of Stonemaier Ambassadors to teach the rules of the games to their fellow students :)

  2. While I love the idea the idea of having you (Jamey) having your hand in more games, plus having more games per year. I agree quality is more important than quantity by a long shot. And I really love having a “board game event” when a new Stonemaier game is released. There is something quite unique about the style you’ve created with already have made the games and then pulling the curtain back for us to see what the process was like and hearing all the behind the scenes stories. My fear of having to many releases in a year would be loosing some of those things that make a Stonemaier release special.

    I really love the idea of have more games set I. The worlds of precious Stonemaier games. You have the IP and setting already, why not explore the world a little more.

    For Pebblemaier (love the name!) technically speaking My Little Scythe and Between Two Cities could slide over to that other brand as they would fit into that scope a little more. However hearing your explanation on the background on how My Little Scythe came to be and how Between Two Cities came out before Stonemaier had a more clear guideline of what kind of games to produce, those are more and exception for Stonemaier and not the rule. So if that idea was going to happen I like the idea of having an off shoot brand (Pebblemaier) makes lots of sense. However the caution would be I’d love to see the Stonemaier brand continue in its upward trend, and I wouldn’t want something to disturb that. But again if an offshoot friend wouldn’t disturb in a negative way and I think it’s an amazing idea.

    I still ah e more thoughts, but I just realized how long this got.

  3. A game idea for Pebblemaier.

    BETWEEN TWO KITTIES.

    Biddy is getting fed up with Walter taking over his chair, so he’s ordered Jamey to employ only the finest craftsmen to build cat castles to satisfy both his and Walter’s needs.

    Players lie tiles for two different cat towers in a semi-cooperative challenge to satisfy the cats of Stonemaier. The highest low scoring tower wins!

      1. The various sections of the towers are endless! You don’t need much room in your office anyway. Haha. There’s never enough cat games. I’d love to play this.

  4. I can’t help but feel that “Pebblemaier” is going to turn out to be one of those times when coming up with the perfect name for something makes the thing itself inevitable. Sooner or later an idea will cross your desk and you’ll think “this is more of a Pebblemaier game” and, well, the rest writes itself…

  5. If I became president, I’d make second editions of most of your games. I love the core of almost all of your games. There just a small list of changes I’d make to each of them. We play with too many house rules haha. You do a great job with Stonemaier Games. Keep up the great work.

  6. I really like the idea of Pebblemaier! My fiancé and I started playing games last year and primarily play two player or solo. Sometimes filler/duel style games work best for us since they are easy to set up and have a quicker playing time. We do love to have some games if Viticulture, Wingspan, and Tapestry too!

    As a side note, I think a Stonemaier discord would be great. The only reason why I use Facebook is for the discussion groups. I’m in the Leder games discord and I like the way it’s set up for each game having a channel. Plus it’s nice to be able to have a looking for a game channel for when you want a quick online game session with people from around the world.

  7. Great article, thanks for sharing Jamey.

    I agree with several of the ideas.

    I think the “Pebblemaier” idea is a great one for a reason that hasn’t been mentioned: game price. It can be a tough sell for a solo gamer to spend $75 or $100 on a game, knowing that 75% of the components are just going to sit in the box and not get used (or be used rarely in rotation as the player tries new factions). But a $45 Scythe Duel (1-2 player) could be awesome.

    Games in the same universe I think would be a hit as well – especially combined with the Pebblemaier idea: I would jump at a solo adventure game where I got to play Anna, and maybe upgrade with Wojtek or maybe another companion and go on quests, for example.

    Finally, I think social media is acceptable for marketing, but not great for discussions. I much prefer Discord with organized channels: one per game, one to discuss upcoming games, one to seek playtesters, etc.

    Thanks.

  8. Man do I have a lot I want to say in response to this post and to the comments that have come up as a result of this post. I will attempt to be brief here, but I have a sneaking suspicion this is going to be longer than I want it to be.

    * Consistency — this is a great suggestion. Personally, I would like to see a more standard sizing for the rulebooks as well. For example, having the different sizes of rulebooks for the core game and the expansions for Scythe was something that bugged me for a long time. I do love my copies of the consolidated rules.

    * Inclusivity — I am not an ambassador; I would love to be and once my kids are all out of school, I hope to have the time to be able to do this. That said, it makes me sad that anyone would suggest that a focus on diversity would be a bad thing, or that the idea that one would seek to include those who are less represented in this hobby is in some way discriminatory towards those whom the hobby already over serves. It is something that not only makes me scratch my head, it angers me to some degree. I know that this company is good hands and will move forward in positive ways, so I am not worried about that sort of thinking infecting the way Stonemaier does business; but the fact that this is a point of view at all — who the heck is holding back white-cis-hetero-men in the gaming industry? — baffles my mind.

    * Revisiting Worlds — I would love to see this, and more crossover content between worlds. The idea of new games with themes that set them in the worlds of Scythe or Euphoria or Charterstone or Viticulture or what-have-you would be amazing. Especially if this were to be combined with the Pebblemaier idea.

    * School/Library Partnership — excellent idea!

    * Pebblemaier — this is a great concept and one I hope you will act upon. I would love to see something akin to the old “Kosmos Two-Player” series would be great. Especially if these smaller, two-player games were to revisit themes and worlds already ventured into by the other, larger scale games. A two-player deck-building card game set in the world of Viticulture; a two-player map and scaled down version of a conflict set in the world of Scythe; a two-player tile laying area-control game set in the world of Euphoria. Such games could be contracted out to new or smaller designers with oversight and final distribution handled by Stonemaier through the Pebblemaier imprint. The possibilities are endless.

    * Deluxe Components/Inserts — I would rather Stonemaier do what Stonemaier does best, and let people like Broken Token and the like do what they do best.

    * Involve more people/proofreaders — sure. Just make sure you are involving the right people. No matter how many random keys are struck on a keyboard, you will not get the works of Shakespeare.

    * Gamestores — I believe that anything that aids in the support of brick-and-mortar stores is a good thing. Cedar Rapids is lucky to have two wonderful Friendly Local Game Stores (FLGS) and I do all that I can to support both.

    * China/Facebook — I do not do Facebook (have not since 1 Jan 2020), so I will not comment there. China is a different beast altogether. If processes are in place to ensure that the people involved are being treated ethically, I have no issues with doing business with China. If anything indicates that the people are being treated as the workers for Apple or certain clothing manufacturers have been in the past, then yes — cease doing business there. I am willing to pay more for games if those doing the manufacturing are being paid a living wage and treated fairly. I trust Jamey to keep an eye on such things and act ethically if called upon to do so.

    So yea… this is long. Sorry.

      1. Very cool video; thanks for sharing! I think he is right in each of his points. I know it has taken a couple of readings of several rulebooks I have in order to get the gist of what they were trying to say. The most annoying is when a concept is brought up in such a way that the book seems to assume you already know that concept, only to explain that concept later within the book. This has happened multiple times and causes great confusion each time.

        And I whole heartedly agree: a good glossary is an amazing resource. I will have to make sure to include those in more of the files I have shared on BGG. :)

  9. Panda is a Canadian company based in Vancouver. They contract with manufacturers in China.

    I have no doubt that Panda treats their employees well. Can you say the same thing about their manufacturers in China?

    1. I can, as Panda extensively vets the factories they work with. I do see what you’re saying, though: With every degree of separation, there are more potential weak links.

      Also, to be perfectly clear, Panda owns a major facility in China that they run–it’s not a separate manufacturer. A lot of the components they make and print are made in that facility.

  10. I have chosen to interpret this as an opportunity to suggest games for Pebblemaier Games.

    My Little Red Riding Hood—the perfect successor to My Little Scythe

    Tapestry 2—a competitive game of wall decorators set in the Tapestry universe.

    Misery-set in the Euphoria universe in a neighboring city which is pretty well run but no one is happy because they are all missing their feet.

    Wings—an engine building game where people each run their own sports bar.

    Scythe Duel—just because I actually want it.

    Wineculture—a game about the people who buy, drink, and collect fine wines. I have no idea how this would work. I don’t drink.

    My Little My Little Scythe—a game to introduce preschoolers to the hobby. No printed words will be used any where in the box including in the rules.

    Between a City and Mad King Ludgwig—a solitaire game where you play the King’s Prime Minister. You have to run the county competently while keeping the crazy king happy.

    Catstone—a legacy campaign game that never ends about cats. With Cats. And positioning chairs near windows. Also, there should be an expansion with cats.

    Sorry, I couldn’t think of anything for Pendulum. I needed more time.

      1. As an attorney I want to be clear. I am assigning all my rights to my game suggestions to Stonemaier games. And to be clear, by “my game suggestions“ I only mean the game suggestions posted in this thread.

    1. …and My Little My LIttle My Little Scythe – just the cardboard box that the game would be shipped in, for the pre-preschoolers who spend hours playing with the wrappings and ignore the contents.

  11. Very interesting question to ask your Ambassadors. The findings were even more interesting. If I were answering the question for you, I’d probably have said something like “Investigate and actively seek new means of packaging and producing components to use less energy, less carbon and less waste, such as plastic.”

    Would this mean looking at what Stonemaier makes and producing a set of resources and components that are a baseline for games? I.e. you produce a set of 6-8 player tokens, player markers, 1-100 of X of each type of resource frequently found, etc and that set or parts of that set gets taken out to use for a given game? I realize that right now it’s probably logistically impossible. However if I had to just remove a set of pieces from storage and place them one the table along with a much smaller box with the rules and the unique pieces for a given game, I would hope that I was using up less of the environment while doing so.

    Please keep the thoughtful and interesting posts coming. Stonemaier is one of the most transparent gaming companies out there with a unique approach to the industry. By the way, it wasn’t stated anywhere but I really appreciate the way the company donates to important or topical causes. Please keep doing that!

    1. Thanks for sharing this, Bill! The environment and our impact on it is on my mind every day–that’s one of the reasons we’re switching to biodegradable plastic bags. What do you think of our approach in Tapestry of using resource tracks (1 token per player) instead of a big pile of resource tokens?

      1. I liked that better than the big piles overall. It’s introduced an issue one or two times where someone bumped their mat and the resources moved, but they didn’t go far enough off the mat to create a problem with a recount. It’s a game that uses fewer resources anyway so if you had to recount it’s not hard. And I appreciate that the plastic used is less resource intensive than wood.

  12. Jamey, I really like the idea of smaller 2P games and perhaps more lighter weight games. I personally own a copy of each of your games and enjoy them all. You are a creative bunch and would love to see what you could come up with in the medium to lightweight game arena. Something we could play in between Viticulture and Scythe. :)

  13. On the last bullet point, you say that Panda is a Canadian company, instead of Chinese. Great article.

    1. Yes, that’s accurate: Panda is a Canadian company. Their main facility is in China, but they are Canadian owned and run.

  14. In my experience, games like Viticulture and Scythe play okay with 2, but much better with 3-5 players. So I would love the idea of a series of Pebblemaier games for 2 players. I think COVID-19 has really increased the amount of 2 player gaming.

  15. I love the concept of more games in the same universe as existing games. A Wisconsin based game company, Thunderworks Games, does this and it something that I thoroughly enjoy, and find that it adds to the immersion of the games. In addition it makes the completionist in me just buy anything and everything.

  16. I think the idea of Pebblemaier is great! I respect your decision to stick with what you do with your company and what games (and how many) you publish. At the same time, having an imprint like this may allow you to create games you’ve missed out on in the past.

    This goes for expanding your current worlds, which I’m all for! Duel versions of games or brand new worlds with lighter content or player count.

    Awaken Realms has their Awaken Realms Lite imprint. The issue is making sure you don’t overburden yourself. You may need some new hands on deck to help. Maybe consider experimenting with a game on this imprint and see if it is worth the extra work.

    1. Thanks Tim! I do like to experiment, and if we ever tested the Pebblemaier waters, I think I’d want to do so with a specific focus (e.g., a 1-2 player game).

  17. I’m sorry I missed the ambassador survey there, Jamey. First thing I’d do as President of Stonemaier is hire you, Joe and Alex. Then I’d let you run personnel since you’re clearly pretty good at it. In fact, not much would change at all except I’d have a lot more stuff to NOT say on The Mill since I’d have insider information.

    I don’t know the right solution for proofreading, but I do see an opportunity there. I don’t necessarily agree that more is better either.

    If you left Facebook, I’d finally be able to step away from the platform myself. It’s probably saying something great about the communities that they are a primary reason for staying with a platform that has become a greater and greater frustration to me.

    Pebblemaier is an interesting idea. Selfishly, I think I’m just curious what that focus on that particular design space would look like. I find many Stonemaier games play great at two player, but what would one of those games look like with that sole 2-player focus.

    I bet those were some fun submissions to comb through. Well.. some of them. It sounds like some were headscratchers, but overall, every interesting.

    1. Thanks Dusty! It would be nice to keep my job. :) As for Facebook, perhaps there will be a viable alternative to FB groups someday that we could explore. I like what Discord offers.

      There were definitely some headscratchers in there! But it was interesting to see a range of perspectives.

      1. I’m surprised Stonemaier has not embraced Discord yet. I think it would be the perfect place for Ambassadors to congregate.

        1. Oh, we do use Discord, just not for groups that big. We have a Stonemaier Ambassador group on Facebook.

  18. I agree with Candy. Discriminating against certain designers, artists, reviewers, etc… because of their gender or race is wrong. You should choose whoever will do the best job/generate the best content regardless of race/gender.

    1. My desire to include and engage different types of people does not contradict a pursuit of quality and excellence. Seeking to include more people is not the same as discriminating against or excluding the people we already reach.

      1. I appreciate that you modified the verbiage of your original post. It reads better now and is less offensive.

        However, I still categorically disagree with having race / sex be a contributing factor to your selection process on who to partner with for content. As far as I know people buy games to play them because they are good, not because someone that looks a certain way designed it, did the art, etc.

        1. Neither race or sex factor at all in our selection process; as part of our goal to bring joy to tabletops worldwide, we’re seeking to open doors and expand outreach.

          1. To close the loop on this, I have not known Stonemaier games nor Jamey to discriminate at all, which is why I (and I suspect others) was very surprised by the initial choice of words used in this post.

            Those words were first softened and then removed altogether. I absolutely don’t want to stir the pot here, so I won’t be re-posting the original message.

            The current sentiment is positive and something I believe everyone can get behind. Namely getting more people into the hobby we love, which I view as a good thing.

            Thanks for responding and acting quickly.

          2. Just to clarify, what I originally wrote–along with all bullet points in this post–are paraphrases of what ambassadors submitted in the survey. However, the spirit of my paraphrase is the same either way: I seek to actively include and welcome people who are different than me.

  19. As someone who loves to have variety in their game collection, and loves to pick up multiple new games a year, I’m thankful that Stonemaier sticks to 1-2 games. I like to pick up games from different designers and publishers and keep the number low for stonemaier allows me to keep up.

    As far as not making games in China, what examples are there for great quality games made in America only (or elsewhere)?

    1. In America there are a few manufacturers that make cards, boards, and boxes (cardboard components). In Germany there are some more robust manufacturers, but I’ve tried to work with one of the best of them, and unfortunately the service and communication they provided was far inferior to Panda.

  20. Jamey, If you continue to discriminate against people for any reason I will have to resign as an Ambassador.* I will not support discrimination against any identity for any reason including race, gender or any other characteristic. This is my line in the sand. I know you are trying to do the right thing, but discrimination is never ok. If your core value is discrimination, I reject that. Candy

    *[Jamey here: Due to the severity of what Candace is saying without providing any context, I feel the need to state here that I’m 99% sure she is referring to this paragraph in the post that paraphrases what a few ambassadors submitted as their answer (even though our mission of inclusivity and diversity is quite the opposite of discrimination):

    “Focus even more on finding, including, and engaging designers, artists, reviewers, independent contractors, and customers who aren’t already involved and supported by the gaming community/industry. (This references our mission statement: “We aim for games that capture the imaginations of all types of people, as our goal is to include, not exclude: experienced gamers, new gamers, solo gamers, partners, larger groups, people of all races, genders, creeds, cultures, nations, sexualities, and ages.”).”

    To Candace’s credit, the original wording of this paragraph was not as clear as the text I’ve shared here, but the spirit of it was the same: We seek to bring joy to tabletops worldwide, and I believe that means active outreach to a diverse array of people, not just people who look like me.]

    1. Candace: That’s a severe accusation, and I take it seriously. Can you please elaborate on who we’re discriminating against? We actively pursue a mission of inclusivity: “We aim for games that capture the imaginations of all types of people, as our goal is to include, not exclude: experienced gamers, new gamers, solo gamers, partners, larger groups, people of all races, genders, creeds, cultures, nations, sexualities, and ages.”

      Seeking to include more people is not the same as discriminating against or excluding the people we already reach.

      1. Maybe she has a son that has a dream of being a designer for Stonemaier Games that happens to be white. Did you say anything that signaled his genetics out in a negative way that could hurt him if he read it? Like not his type, or aren’t his type, or non- his type?

        1. Ali: You can see the wording above–do you think I say anything that would indicate that I view anyone’s genetics as less-than or that I discriminate against people who are different than me?

          1. The article was edited twice. First it said “non-white”, then it was edited to say “(aren’t white, straight male)”, then the second edit removed mention of race, gender, and sexuality. I’m relieved you’ve realized what your wrote was hurtful and changed it.

          2. Ali: Here’s my original paraphrasing of what several ambassadors said as their answer:

            “Focus even more on non-white, non-male designers, artists, reviewers, independent contractors, and customers, and design games from the ground up based on themes inclusivity, diversity, and civil liberties.”

            The final edit actually includes mentions of race, gender, and sexuality: “We aim for games that capture the imaginations of all types of people, as our goal is to include, not exclude: experienced gamers, new gamers, solo gamers, partners, larger groups, people of all races, genders, creeds, cultures, nations, sexualities, and ages.”

            Either way, the spirit of my paraphrase is the same (even outside of the context of me paraphrasing what others said): I seek to actively include and welcome people who are different than me. That is not discrimination, and while I try to be compassionate and empathetic, I’m not worried about hurting the feelings of those who think that discrimination is the same as actively seeking to include people who don’t feel welcome.

          3. Jamie: the last edit is nice. It doesn’t reflect negatively on a race, gender, or sexuality, even if the other two negative wording was the same type as you. I understand it was written by others and summarized by you. I think if the race was another color you wouldn’t publish that viewpoint on your blog even if it was written by others. The rewording you made was positive.

    2. I would also appreciate more information about this. I’m just a customer, but if there are issues with discrimination from Jamey, or the company as a whole I would very much appreciate that info. Especially since, my Scythe love has recently pushed me to buy 4 faction shirts and a hoodie, so if the company is discriminating against folks I’d love to know about it so I don’t continue to wear clothing supporting said ideals.

      1. Timothy: We don’t discriminate. I hope Candace replies, but I’m 99% sure she is referring to this paragraph in the post (even though our mission of inclusivity and diversity is quite the opposite of discrimination):

        “Focus even more on finding, including, and engaging designers, artists, reviewers, independent contractors, and customers who aren’t already involved and supported by the gaming community/industry. (This references our mission statement: “We aim for games that capture the imaginations of all types of people, as our goal is to include, not exclude: experienced gamers, new gamers, solo gamers, partners, larger groups, people of all races, genders, creeds, cultures, nations, sexualities, and ages.”).”

        1. I appreciate the response. I too hope that Candace clarifies her statement. I won’t jump to conclusions without evidence. Especially since the, moderate, amount of attention I’ve payed to y’all I’ve never once gotten a negative vibe from y’all.

          1. Absolutely. I want to keep my eyes and ears open to learning more so we can better accomplish our mission, so if there’s something we’re doing that is unintentionally discriminating against anyone, I want to know. We actively seek to include people who don’t already feel welcome (while still embracing those who already participate in the Stonemaier community)…that’s literally the opposite of discrimination. :)

      2. Tim,

        Jamey and Stonemaier Games has one of the best, if not the best, non-discriminatory practices in the past. You can tell simply from the artwork on the games produced that all are welcome and that Stonemaier Games puts a focus on diversity and inclusion.

        I take racism very seriously and refuse to buy or own (I will remove games from my collection even) games produced by a racist, sexist, or any sort of bigot. With that said, I am actively trying to buy all Stonemaier Games that I currently do not own simply because of how awesome the company (and Jamey) are at handling and presenting different types of people.

        Hope that helps!

        Thanks,
        Lizzy

    3. Sweet! I was the person (one of the people?) who listed “Pebblemaier” as what I would do as president of SM games. I’d love to see more family friendly games and 2 player only games come out of this company. It’s cool to see that you listed and consider feedback from your customers.

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