10 September 2020 | 13 Comments
Last month, I had a call to action for Stonemaier Champions worldwide that required a tight response time (1 hour). Which hour should I choose so that the vast majority of customers would be awake?
I turned to the handy timeanddate.com meeting planner, which let me select the applicable time zones. The result was a handy chart that highlights traditional working hours (green), non-working waking hours (yellow), and sleeping hours (red):
As you can see, there’s no perfect time for everyone. But one timeslot caught my eye: 5:00 pm CDT (St. Louis time). At that time, the worst extremes were 11:00 pm London time (though, granted, that time gets later the further east into Europe you go) and 7:00 am Tokyo time.
Here’s another summary of that time:
I’m not necessarily saying this is the best time to launch, because if 90% of your backers are in the US, Canada, and Europe, 10:00 am CDT is much better. But if you’re trying to include Asia and Oceania, early evening US time may be best.
Also, I think this is the most relevant when you have a very limited supply/timeframe or if the visibility of launch day backers/funds is a factor (i.e., on Kickstarter), opposed to the types of preorders we use at Stonemaier Games (for which we have at least enough supply to last a few days).
What do you think about these time zones and their impact on launch time?
Also read: Kickstarter Lesson #9: Timing and Length
If you gain value from the 100 articles Jamey publishes on this blog each year, please consider championing this content!