5 May 2016 | 60 Comments
I can imagine that Kickstarter is a pretty intimidating place for first-time creators these days. You’re entering an environment where thousands of projects are launched every day, many of them by veteran creators who seem to overfund with ease. Not to mention projects launched by companies that appear to have a huge team working on them (hint: The vast majority of “big” companies on Kickstarter are actually run by just a few people).
You’re new. You’ve never launched a crowdfunding project. Do you stand a chance at successfully funding?
I have some good news: Your chances are far better than you think.
Travis Talaric at Bear Peak Games ran an extensive study of card games on Kickstarter from July-December of 2015. Here’s a link to the full report, which contains lots of interesting data point. He only looks at successful card game projects, so it’s a niche of a niche, but there’s still some interesting data to consider.
The biggest thing that caught my eye was that of the 117 card game projects that successfully funded in Q3/Q4 of 2015, 73 of them were from first-time creators.
Wow. To say that another way, over 62% of successful card-game projects were from first-time creators. That’s a big deal.
If you’re a first-time creator, you not only have a chance at successfully funding–you’re in the majority of creators who successfully fund. Here are some things to consider:
- Start Small: It’s notable that Travis looked at small card games. The reward prices were low, as were the funding goals. They’re what I call “humble projects.”
- First Impressions Matter: Just because you’re new doesn’t mean your project page shouldn’t be polished and attractive.
- Build a Crowd First: You’ve probably heard this many times, but it continues to be so important. Here are 10 daily actions to build your crowd.
- You Don’t Need to Launch Today: If your project isn’t ready or if you are underprepared, don’t launch it. Come back when you’re ready. You don’t need to launch today.
I was really happy to see this data from Travis, as it made me excited to see all of the innovation and freshness that new creators continue to bring to crowdfunding. I hope it’s encouraging for first-time creators to hear this.
If you’re a first-time creator, what is your greatest fear? What do you feel is standing in the way of your success?