8 March 2013 | 5 Comments
On every web browser, there is a plugin or extension that lets you capture what your computer screen looks like (a “screenshot”). I primarily use Google Chrome–if you do too, you’ll find the extension here.
During your Kickstarter campaign, set a nightly reminder to take a screenshot of your project dashboard. Here you can see a sample of Viticulture’s dashboard the day after the campaign ended. As you can see, there’s some invaluable data here.
The primary reason I’d recommend the daily screenshot is for the middle section of the page that breaks down referrals to your project. This section changes all the time, and if you don’t take the screenshots, you’ll find yourself wanting to go back in time to see what caused a particular jump in backers. The only way you can isolate that data is to compared today’s dashboard to yesterday’s dashboard…which you can’t do unless you took a screenshot of yesterday’s dashboard.
Also, don’t be fooled by the sheer number of backers who appear to come from Kickstarter. Yes, many people discover projects by skimming through Kickstarter. But if you promote your project well, many backers will come from external sites, but after a few clicks on Kickstarter, Kickstarter reports that backer as having originated from their site. James Mathe of Minion Games explains it better than I can here.
Anyway, take the daily screenshot. The worst that can happen is you waste 60 seconds a day. Much more likely, there will be key points in your project when you’ll really want to compare one day to the other, and your screenshots will enable you to do so.