26 July 2018
Once a month, I use my guest bathroom. When I recently did this, I realized that it ties directly into something I’ve been trying to do at Stonemaier Games.
This will make more sense in a moment.
I have 2 bathrooms in my home/office. I have a “master bath” that I primarily use, while guests (mostly attendees at my weekly game night) use the second bathroom. I try to check into that bathroom from time to time to make sure it’s clean, empty the trash, wash the towels, etc.
But I’ve found that checking in on something is quite different than actually using it. Like, the other day I washed my hands in that bathroom. When I did, I noticed the foaming soap was running low, that there water stains on the mirror, and the hand towel smelled a little weird. These are things I only noticed when I put myself in position of an actual user.
That’s what made me think about something I’ve been trying to do at Stonemaier Games: Periodically use and browse our various platforms as a random person.
For example, when we launched the Champions program a few months ago, I noticed an odd pattern of user errors. The information was where it needed to be. So I decided to sign up as a Champion myself to see through the eyes of a random person. Right away I found the source of the confusion.
But I’m not always so lucky to have a pattern of user errors to look into. When a potential backer doesn’t pledge to your campaign, you rarely hear from them, right? That’s why I’ve found it incredibly helpful to proactively use our webstore, website, social media, etc as if I’m a random person trying to do something or learn something about Stonemaier Games.
I’ve talked about this concept in the past–putting yourself in someone else’s shoes–but it’s one of those things that’s conceptually easy to understand and realistically more difficult to remember to do on a consistent basis. That’s why I now have a monthly reminder on my calendar to both use the guest bathroom AND the Stonemaier webstore, website, etc!
Have you found any techniques that help you improve your platform’s user experience?
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