6 April 2014 | 20 Comments
There is one Kickstarter Lesson regarding project updates during a campaign that I fail to heed about 50% of the time. It’s about what you should do after you post a project update. Here are some examples of what not to do:
- Post a project update and then immediately run off to eat tacos at a local restaurant.
- Post project update and then immediately go to bed.
- Post a project update and then immediately call a friend to chat for 45 minutes.
What do these things have in common? They all involve me being unavailable while backers are receiving and commenting.
Here’s a list of the things you should do for the 30 minutes after posting a project update:
- Sit at your computer.
That’s it. It’s not that hard. But it’s harder than it looks.
Being available and responsive aren’t hard things to do. The hard part is allocating enough time not only to write a project update, but also to sit at your computer for the 30 minutes after you post the update. Overestimate when calculating this amount of time. Even after posting hundreds of updates, I still have it in my mind that it takes about 15 minutes to write an update, while realistically it takes over 30 minutes to write and polish it, sometimes more.
Another part of this is my blogger’s mindset. I can post a blog entry and no one will comment for hours, if at all. Blog comments aren’t urgent–I typically like to reply to each comment soon after its posted, but if it takes me a day or two, the world doesn’t come crashing down.
The same can’t be said about project updates. You never know when something you say in an update will result in a swarm of questions or even accusations. You need to be available when that happens.
Last, Kickstarter now allows project creators to edit project updates within 30 minutes of posting them. There have been several times during the Tuscany campaign when a backer pointed out a typo or asked a clarifying question right after I posted the update, so I was able to change the text before it was permanently etched into the internet.
I think that’s it. I’m going to go eat tacos, call a friend, and take a nap.