29 September 2013 | 24 Comments
I mentioned this the other day on Facebook and on my personal blog, but I realized this weekend that I haven’t told the bulk of the people who read this blog: I’ve been signed by a literary agent to write a book about Kickstarter.
I wanted to bring this up to let you know what’s happening. The traffic and content on this blog attracted the attention of a literary agent with Penumbra Literary, someone who I loosely know and greatly admire. We did some market research and realized that while there are a few books out there on crowdfunding and Kickstarter, they don’t offer much depth or detail (most are under 90 pages) and most of them aren’t written by people who have actually run Kickstarter campaigns.
I had actually thought about the book idea for a while–after all, there’s easily 300+ pages of content already in these Kickstarter Lessons. But I had a few concerns about moving in that direction:
- I like that the information is free for anyone to use. Heck, I use it myself. When I ran the Euphoria campaign, I read through all of the Kickstarter Lessons (they’re ordered chronologically here) several times to guide me as I constructed the project. I didn’t want to start charging people for something that has always been free (I did, however, start charging for consultation. It just takes too much time and only benefits one person at a time instead of the masses). So I’m not doing anything like that–the blog will continue to exist in it’s current form, and I’ll continue to add to it.
- I was concerned about the static nature of a book. If I wrote and published the book tomorrow, within a month there would be some awesome new Kickstarter strategy I’d learn about by the end of October. Plus, I’m not done running Kickstarter campaigns myself–I still have plenty to learn and share. However, while a book is someone static, this blog isn’t, and it will continue to be here.
- I didn’t want to be redundant, and I wanted there to be a compelling reason for people to buy and read the book, not just the blog. Otherwise I might just keep writing the blog. However, the structure of the book will be completely different than the blog (much more anecdotal, lots of case studies and stories to support the content) and will contain plenty of new content. The blog will remain the dry checklist that it is, while the book will tell a story.
However, it really came down to this: I hear from SO many people that this blog helped them run their Kickstarter projects. To me, Kickstarter is still about fulfilling dreams and engaging people, and if this blog helps facilitate that for some people, that’s awesome.
However, the reach of this blog is only as large as the audience who is aware of it, and right now that is mostly comprised of board game project creators. I feel like I can help a lot more people through the exposure a traditionally published book will provide–not just project creators, but everyone else who is touched by Kickstarter as well. When project creators focus on what they can do for other people instead of what other people can do for them, everyone wins.
So that’s what’s happening. I’m writing a book that my agent will pitch to publishers, and hopefully it’ll inspire a lot of people to pursue their dreams in selfless ways.
The blog will remain the same–I’m not changing any of the existing content, and I’ll continue to add more Kickstarter Lessons just as I have in the past.
The one way this blog might change a bit–and I’d like your feedback here–is that I’d like to do some video entries. I love to write, and I express myself best in writing, but video is perhaps the ideal platform for the internet. What do you think?
Also, I’m currently reading other books in my book’s category so I can figure out what works and what doesn’t work. I’d love your recommendations. Below is a list of books of this style that I’ve already read–what’s missing?
- Start Something That Matters
- The $100 Startup
- Drive or To Sell Is Human (both by Daniel Pink)
- Delivering Happiness
- Made to Stick
- The Tipping Point
Last, thank you so much for what you’ve done to make this happen. This book wouldn’t be possible if I didn’t have readers to attract the interest of the literary agent in the first place. I hope to celebrate you and your insights by quoting some of the comments you’ve left on the Kickstarter Lessons in the book.
Update: If you want to help me choose a title for the book, see the bottom of this post.