KS Lessons Full List – Chronological

24 July 2014 | 2 Comments

Kickstarter Lessons

This is a compilation of all of Jamey’s posts on creating and running a successful Kickstarter campaign. These are roughly in the chronological order that you’ll need to reference them, starting 6-12 months before you plan on launching your project.

 

Before You Launch Your Kickstarter Project

You Are Your Own Gatekeeper

Kickstarter Lesson #110: The Shortcut to Kickstarter Success

Kickstarter Lesson #86: Preventing a Dud

Kickstarter Lesson #52: Write a Blog

Kickstarter Lesson #1: Starting and Submitting Your Project Page

Kickstarter Lesson #105: Minimum Viable Product

Kickstarter Lesson #2: Back Other Projects

Kickstarter Lesson #56: How to Effectively Research Other Projects

Kickstarter Lesson #94: The Top 10 Ways to Survive and Thrive on Board Game Geek

Kickstarter Lesson #3: Art and Design

Kickstarter Lesson #85: Card Frames

Kickstarter Lesson #87: Custom Art

Kickstarter Lesson #4: Accounting and Finances

Kickstarter Lesson #45: Partnership

Live-Blogging Lesson #2: The Value of Ambassadors

Kickstarter Lesson #5: Connecting with Bloggers

Kickstarter Lesson #78: Creating Card Prototypes for Third-Party Reviewers

Kickstarter Lesson #83: Custom Meeples and Review Prototypes

Kickstarter Lesson #74: Help Them First

Kickstarter Lesson #6: The Project Video

Kickstarter Lesson #7: The Funding Goal

Kickstarter Lesson #8: Reward Levels

Kickstarter Lesson #63: Stay Focused or Lose Backers

Kickstarter Lesson #103: There Is No Perfect Pickle

Kickstarter Lesson #62: Early Bird Pledge Levels

Kickstarter Lesson #54: Reward Levels: The Premium Option

Kickstarter Lesson #65: How to Get US Backers if You’re Running a Non-US-Based Kickstarter Campaign

Kickstarter Lesson #59: The Myth of MSRP

Kickstarter Lesson #57: It’s Not Kickstarter’s Job to Give You Backers

Kickstarter Lesson #9: Timing and Length

Kickstarter Lesson #109: Seasonal Timing

Kickstarter Lesson #84: Coordinating Staggered Launch and End Dates

Kickstarter Lesson #10: The Taste Test

Kickstarter Lesson #67 (video): Print-and-Play Reward Levels

Kickstarter Lesson #73: The Art of Pitching

Kickstarter Lesson #77: The 10 Reasons I’ll Back a Kickstarter Project

Kickstarter Lesson #96: Give Credit Where Credit Is Due…Including to Yourself

Kickstarter Lesson #11: Stretch Goals

Kickstarter Lesson #75: Include at Least One Must-Have Component

Kickstarter Lesson #60: Exclusive Content

Kickstarter Lesson #12: Shipping

How to Offer “Free” Shipping Worldwide on Kickstarter: A Comprehensive Guide

Lessons Learned: Insights, Mistakes, and Solutions for Offering Worldwide Shipping on Kickstarter

Kickstarter Lesson #47: This Project Is EU Friendly

Kickstarter Lesson #13: Explaining Why You Need the Funds

Kickstarter Lesson #44: How to Kick It Forward Without Kicking It Forward

Kickstarter Lesson #14: The Value of Add-Ons

Live-Blogging Lesson #5: External Add-Ons

Kickstarter Lesson #39: Anatomy of a Great Kickstarter Project Page

Live-Blogging Lesson #4: The Value of Agonizing Over Your Project Page

Kickstarter Lesson #64: The Psychological Benefits of Showing Your Face

Kickstarter Lesson #66: The Psychological Benefits of Framing Your Project’s Potential

Kickstarter Lesson #92: The Psychological Benefits of Ending Price Points with the Number 9

Kickstarter Lesson #104: The One-Week Checklist

Kickstarter Lesson #89: How to Get Google to Rank Your Website Higher Than Your Kickstarter Project Page

Kickstarter Lesson #15: Finishing Touches: FAQ and Preview

Kickstarter Lesson #43: Press Releases

Kickstarter Lesson #68: You Don’t Need to Launch Today

During Your Kickstarter Project

Kickstarter Lesson #16: Launch Day

Kickstarter Lesson #101: Momentum Breeds Success

Kickstarter Lesson #17: Treat Your Backers as Individuals, Not Numbers

Kickstarter Lesson #71: People Are More Compelling Than Numbers

Live-Blogging Lesson #1: Filtering Cancellations

Kickstarter Lesson #102: Passion Is Contagious

Kickstarter Lesson #98: Creation Is Leadership

Kickstarter Lesson #18: Project Updates

Live-Blogging Lesson #3: Updating Previous Projects

Kickstarter Lesson #99: Backer-Only Project Updates

Kickstarter Lesson #90: What You Should Do for 30 Minutes After Posting a Project Update

Kickstarter Lesson #38: Be Mentally Prepared for Cancellations

Kickstarter Lesson #79: Cancellations

Kickstarter Lesson #19: The Daily Dashboard Screenshot

Kickstarter Lesson #20: Flexibility, Filtering, and Responding to Feedback

Kickstarter Lesson #21: Kicktraq

Kickstarter Lesson #22: The Money-Back Guarantee and Trust

Kickstarter Lesson #23: Setting and Achieving Goals

Kickstarter Lesson #24: Backer Engagement

Kickstarter Lesson #72: The 10 Elements of Great Customer Service for a Kickstarter Creator

Kickstarter Lesson #48: It’s Okay to Say No

Kickstarter Lesson #107: How to Say No

Kickstarter Lesson #46: Your Target Audience Is Not “Everyone”

Kickstarter Lesson #58: How to Manage Toxic Backers

Kickstarter Lesson #80: How to Create Community Through Conversation on Kickstarter

Kickstarter Lesson #106: Don’t Copy and Paste

Kickstarter Lesson #87: How to Have Fun with Your Backers

Kickstarter Lesson #100: The 3 Secrets to Marketing

Kickstarter Lesson #25: Reddit

Kickstarter Lesson #26: Paid Advertising and How Backers Find Your Project

Kickstarter Lesson #91: My Thoughts on Campaign Boosting Services

Kickstarter Lesson #27: Bloggers, Podcasters, and Reviewers

Kickstarter Lesson #28: Social Networks

Kickstarter Lesson #93: Overestimating and Underestimating Your Tribe

Kickstarter Lesson #29: Hometown Press and Local Media

Kickstarter Lesson #30: The Matching Pledge

Kickstarter Lesson #51: Cross-Promotion Between Kickstarter Projects

Kickstarter Lesson #82: Contests

Kickstarter Lesson #31: Micro Goals

Kickstarter Lesson #95: The Top 10 Ways to Address the Mid-Campaign Slump

Kickstarter Lesson #32: The Final Week

Kickstarter Lesson #88: Project Creep

Kickstarter Lesson #108: The Final 60 Hours

Kickstarter Lesson #33: The Final 48 Hours

Kickstarter Lesson #34: The Final Hour

Kickstarter Lesson #35: Kickstarter Limitations and How to Work Around Them

After Your Kickstarter Project Ends

Kickstarter Lesson #81: Don’t Quit Your Day Job

Kickstarter Lesson #36: For Better or for Worse

Kickstarter Lesson #61: Post-Campaign Communication

Kickstarter Lesson #37: Conventions and Face Time

Kickstarter Lesson #40: Should You Offer the Kickstarter-Exclusive Version of Your Product After the Campaign?

Kickstarter Lesson #70: How to Sell the Retail Version of Your Product Online Post-Kickstarter

Kickstarter Lesson #55: Starting and Sustaining a Kickstarter-Driven Business

Kickstarter Lesson #41: Etiquette in the Public Eye

Kickstarter Lesson #42: The Backer Survey

Kickstarter Lesson #53: Replacement Parts

Kickstarter Lesson #59: The Address Update Email

Kickstarter Lesson #97: Delivering on Time

Kickstarter Lesson #76: How to Run a Game Expansion Kickstarter Campaign

Lessons for Unsuccessful Projects

Kickstarter Lesson #49: To Cancel or to Finish

Kickstarter Lesson #50: How to Reboot an Unsuccessful Kickstarter Project

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