Top 4 Must-Reads
The 10 Elements of Great Customer Service for a Kickstarter Creator
The Top 10 Ways to Address the Mid-Campaign Slump
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These lessons are roughly in the chronological order that you’ll need to reference them.
Kickstarter Lesson #22: The Money-Back Guarantee and Trust
Kickstarter Lesson #23: Setting and Achieving Goals
Kickstarter Lesson #140: The Kickstarter Staff Pick
Kickstarter Lesson #156: 3 Tenets of Crowdfunding Leadership
Kickstarter Lesson #24: Backer Engagement
Kickstarter Lesson #175: Adding New Rewards During a Campaign
Kickstarter Lesson #72: The 10 Elements of Great Customer Service for a Kickstarter Creator
Kickstarter Lesson #190: 4 More Elements of Great Customer Service
Kickstarter Lesson #48: It’s Okay to Say No
Kickstarter Lesson #107: How to Say No
Kickstarter Lesson #186: The Vocal Minority vs. the Silent Majority
Kickstarter Lesson #127: Give Each Backer a Voice
Kickstarter Lesson #46: Your Target Audience Is Not “Everyone”
Kickstarter Lesson #182: Sell Me This Pen
Kickstarter Lesson #169: How to Have Fun with Your Backers
Kickstarter Lesson #100: The 3 Secrets to Marketing
Kickstarter Lesson #174: Creating a Spectacle
Kickstarter Lesson #135: Why We Share
Kickstarter Lesson #149: How to Go Viral in Two Easy Steps
Kickstarter Lesson #122: The 5 Love Languages of Crowdfunding
Live-Blogging Lesson #12: Just the Facts, Please
Kickstarter Lesson #176: How to Maximize the New “Community” Tab
Kickstarter Lesson #170: My Job Is Stress Relief…and I’m Not Very Good at It
Kickstarter Lesson #25: Reddit
Kickstarter Lesson #26: Paid Advertising and How Backers Find Your Project
Kickstarter Lesson #91: My Thoughts on Campaign Boosting Services
Kickstarter Lesson #30: The Matching Pledge
Kickstarter Lesson #82: Contests
Kickstarter Lesson #31: Micro Goals
Kickstarter Lesson #95: The Top 10 Ways to Address the Mid-Campaign Slump
Kickstarter Lesson #49: To Cancel or to Finish
Kickstarter Lesson #32: The Final Week
Kickstarter Lesson #88: Project Creep
Kickstarter Lesson #108: The Final 60 Hours
Kickstarter Lesson #33: The Final 48 Hours
Kickstarter Lesson #34: The Final Hour