13 March 2014
As I write this, I’m exactly 31 hours (no, wait, I had to go do Kickstarter stuff, so it’s 35 minutes later than when I wrote that) into my Tuscany Kickstarter campaign, and by all accounts, it’s going well. We’ve raised over $168,000 from over 1700 very generous backers.
I’m not here to toot my own horn here–rather, I’m here to tell you about the vulnerability that a project creator experiences even when everything is going way better than expected.
I’ve talked about preparing yourself mentally for cancellations on this blog in the past. Cancellations are inevitable, and a creator shouldn’t take them personally. Nor will you ever know why people cancelled.
But you know how 10 people can say something nice to you, and 1 person can say something mean, and that mean comment is all you can think about? That’s how cancellations feel. Except that those people aren’t commenting on the shirt you decided to wear today. They’re commenting on a project that you’ve put every ounce of your heart and soul into, a project that has consumed you and driven you for many, many months. Now you’ve shared that project with the world.
So that 1 comment out of 10? That 1 cancellation out of 100? It stings. By all logical reasons it shouldn’t, but it does.
I have a solution for this.
When a backer cancels or decreases their pledge, you get an e-mail notification just like you do when a new backer pledges or increases their pledge. So I created a filter in Gmail for all e-mails from Kickstarter with the subject line “has cancelled” or “has decreased”. I no longer see those e-mails at all.
It is GLORIOUS.
I cannot recommend this enough. I know cancellations are still happening, but they aren’t bogging me down when my focus needs to be on current backers. Of course, if I see the funding amount take a big dip, I’ll analyze to see what’s happening. But otherwise, this is a huge weight off my shoulders.
Have any other project creators tried this?