2 January 2017
My fellow creators inspire me every day to be a better entrepreneur. I’m inspired not just by the innovations I see on Kickstarter, but also the way I see my fellow creators treat people with kindness, respect, and personality on social media and in person.
Below is a compilation of the top 10 most innovative Kickstarter strategies of 2016. This is not an exclusive list; I’m sure there are many brilliant strategies that I’m not aware of. These concepts are derived from my Kickstarter retrospective series.
- Fidget Cube posted a one-click press material button at the top of their project page, making it easier for the media to write about their project. Details here.
- Saloon Tycoon used an optional hub system to reduce backer shipping fees. Details here.
- TerraTiles implemented a really clever notation system for those who print labels and fulfill by hand. Details here.
- Nuheara IQbuds created a brilliant infographic explaining key features in words and images. Details here.
- The Red Dragon Inn 6 offered box-free expansion content to reduce backer prices and environmental waste. Details here.
- Tau Ceti: Planetary Crisis set up a forum to facilitate group purchases for backers. Details here.
- Biohazard used Facebook’s new engagement buttons to poll fans and spread the word about their game in the process. Details here.
- Coldwater Crown committed to writing weekly updates until rewards are fulfilled, communicating this promise through a nice graphic. Details here.
- Chimera Station not only offered first-run copies of the game in other languages, but they also used reward levels in each language to convey the details of those rewards. Details here.
- Vengeance has such an amazing project video that I have to mention it as truly innovative. Details here.
What’s an innovative crowdfunding strategy you noticed in 2016?