Kickstarter Lessons

This is a compilation of all of Jamey’s posts on creating and running a successful Kickstarter campaign. These are roughly in the chronological order that you’ll need to reference them, starting several months before you plan on launching your project.

If you’re a Kickstarter creator, you can use this Google spreadsheet to make sure you launch and end your project on a different day than other projects in your subcategory. Make sure to input your project’s name and your company name.

Top 10 All-Time Kickstarter Lessons and Blog Posts (by page views)

How to Create, Execute, and Deliver a Successful Kickstarter Campaign (written by Jamey for crowdsourcing.org)

Funding the Dream on Kickstarter Part 1

Funding the Dream Podcast Part 2

Funding the Dream Podcast: Kickstarter Lesson #55: Starting and Sustaining a Kickstarter-Driven Business

The Game Design Roundtable (10/23/2013)

The Top 10 Lessons I Learned from Other Kickstarter Projects in 2013

Kickstarter Lesson #86: Preventing a Dud

Lessons Learned: Viticulture

How to Overfund Your Kickstarter Campaign: Part 1

How to Overfund Your Kickstarter Campaign: Part 2

Lessons Learned from My Kickstarter Backers (on Jamey’s personal blog)

5 Kickstarter Mistakes We Made That You Can Avoid

The Results of Viticulture’s Money-Back Guarantee

Lessons Learned: Euphoria

How to Offer “Free” Shipping Worldwide on Kickstarter: A Comprehensive Guide

Lessons Learned: Insights, Mistakes, and Solutions for Offering Worldwide Shipping on Kickstarter

5 Kickstarter Mistakes We Made on Euphoria That You Can Avoid (and 1 Regret)

Statistics from the Euphoria Kickstarter Project

The Results of Euphoria’s Money-Back Guarantee

Lessons Learned: Tuscany

The Top 3 Mistakes We Made on Tuscany That You Can Avoid

5 Minor Mistakes We Made on Tuscany That You Can Avoid (and 3 Insights)

Statistics from the Tuscany Kickstarter Project

Lessons Learned: Treasure Chest

Top 10 Lessons Learned and Data Points from the Treasure Chest Kickstarter

Statistics from the Treasure Chest Kickstarter Project

Before You Launch Your Kickstarter Project

You Are Your Own Gatekeeper

Kickstarter Lesson #52: Write a Blog

Kickstarter Lesson #1: Starting and Submitting Your Project Page

Kickstarter Lesson #105: Minimum Viable Product

Kickstarter Lesson #2: Back Other Projects

Kickstarter Lesson #56: How to Effectively Research Other Projects

Kickstarter Lesson #94: The Top 10 Ways to Survive and Thrive on Board Game Geek

Kickstarter Lesson #3: Art and Design

Kickstarter Lesson #85: Card Frames

Kickstarter Lesson #87: Custom Art

Kickstarter Lesson #4: Accounting and Finances

Kickstarter Lesson #45: Partnership

Kickstarter Lesson #5: Connecting with Bloggers

Kickstarter Lesson #78: Creating Card Prototypes for Third-Party Reviewers

Kickstarter Lesson #83: Custom Meeples and Review Prototypes

Kickstarter Lesson #74: Help Them First

Kickstarter Lesson #6: The Project Video

Kickstarter Lesson #7: The Funding Goal

Kickstarter Lesson #8: Reward Levels

Kickstarter Lesson #63: Stay Focused or Lose Backers

Kickstarter Lesson #103: There Is No Perfect Pickle

Kickstarter Lesson #62: Early Bird Pledge Levels

Kickstarter Lesson #54: Reward Levels: The Premium Option

Kickstarter Lesson #65: How to Get US Backers if You’re Running a Non-US-Based Kickstarter Campaign

Kickstarter Lesson #59: The Myth of MSRP

Kickstarter Lesson #57: It’s Not Kickstarter’s Job to Give You Backers

Kickstarter Lesson #9: Timing and Length

Kickstarter Lesson #109: Seasonal Timing

Kickstarter Lesson #84: Coordinating Staggered Launch and End Dates

Kickstarter Lesson #10: The Taste Test

Kickstarter Lesson #67 (video): Print-and-Play Reward Levels

Kickstarter Lesson #73: The Art of Pitching

Kickstarter Lesson #77: The 10 Reasons I’ll Back a Kickstarter Project

Kickstarter Lesson #96: Give Credit Where Credit Is Due…Including to Yourself

Kickstarter Lesson #11: Stretch Goals

Kickstarter Lesson #75: Include at Least One Must-Have Component

Kickstarter Lesson #60: Exclusive Content

Kickstarter Lesson #12: Shipping

Kickstarter Lesson #47: This Project Is EU Friendly

Kickstarter Lesson #13: Explaining Why You Need the Funds

Kickstarter Lesson #44: How to Kick It Forward Without Kicking It Forward

Kickstarter Lesson #14: The Value of Add-Ons

Kickstarter Lesson #39: Anatomy of a Great Kickstarter Project Page

Kickstarter Lesson #64: The Psychological Benefits of Showing Your Face

Kickstarter Lesson #66: The Psychological Benefits of Framing Your Project’s Potential

Kickstarter Lesson #92: The Psychological Benefits of Ending Price Points with the Number 9

Kickstarter Lesson #104: The One-Week Checklist

Kickstarter Lesson #89: How to Get Google to Rank Your Website Higher Than Your Kickstarter Project Page

Kickstarter Lesson #15: Finishing Touches: FAQ and Preview

Kickstarter Lesson #43: Press Releases

Kickstarter Lesson #68: You Don’t Need to Launch Today

During Your Kickstarter Project

Kickstarter Lesson #16: Launch Day

Kickstarter Lesson #101: Momentum Breeds Success

Kickstarter Lesson #17: Treat Your Backers as Individuals, Not Numbers

Kickstarter Lesson #71: People Are More Compelling Than Numbers

Kickstarter Lesson #102: Passion Is Contagious

Kickstarter Lesson #98: Creation Is Leadership

Kickstarter Lesson #18: Project Updates

Kickstarter Lesson #99: Backer-Only Project Updates

Kickstarter Lesson #90: What You Should Do for 30 Minutes After Posting a Project Update

Kickstarter Lesson #38: Be Mentally Prepared for Cancellations

Kickstarter Lesson #79: Cancellations

Kickstarter Lesson #19: The Daily Dashboard Screenshot

Kickstarter Lesson #20: Flexibility, Filtering, and Responding to Feedback

Kickstarter Lesson #21: Kicktraq

Kickstarter Lesson #22: The Money-Back Guarantee and Trust

Kickstarter Lesson #23: Setting and Achieving Goals

Kickstarter Lesson #24: Backer Engagement

Kickstarter Lesson #72: The 10 Elements of Great Customer Service for a Kickstarter Creator

Kickstarter Lesson #48: It’s Okay to Say No

Kickstarter Lesson #107: How to Say No

Kickstarter Lesson #46: Your Target Audience Is Not “Everyone”

Kickstarter Lesson #58: How to Manage Toxic Backers

Kickstarter Lesson #80: How to Create Community Through Conversation on Kickstarter

Kickstarter Lesson #106: Don’t Copy and Paste

Kickstarter Lesson #87: How to Have Fun with Your Backers

Kickstarter Lesson #100: The 3 Secrets to Marketing

Kickstarter Lesson #25: Reddit

Kickstarter Lesson #26: Paid Advertising and How Backers Find Your Project

Kickstarter Lesson #91: My Thoughts on Campaign Boosting Services

Kickstarter Lesson #27: Bloggers, Podcasters, and Reviewers

Kickstarter Lesson #28: Social Networks

Kickstarter Lesson #93: Overestimating and Underestimating Your Tribe

Kickstarter Lesson #29: Hometown Press and Local Media

Kickstarter Lesson #30: The Matching Pledge

Kickstarter Lesson #51: Cross-Promotion Between Kickstarter Projects

Kickstarter Lesson #82: Contests

Kickstarter Lesson #31: Micro Goals

Kickstarter Lesson #95: The Top 10 Ways to Address the Mid-Campaign Slump

Kickstarter Lesson #32: The Final Week

Kickstarter Lesson #88: Project Creep

Kickstarter Lesson #108: The Final 60 Hours

Kickstarter Lesson #33: The Final 48 Hours

Kickstarter Lesson #34: The Final Hour

Kickstarter Lesson #35: Kickstarter Limitations and How to Work Around Them

Live-Blogging Lessons

Live-Blogging Lesson #1: Filtering Cancellations

Live-Blogging Lesson #2: The Value of Ambassadors

Live-Blogging Lesson #3: Updating Previous Projects

Live-Blogging Lesson #4: The Value of Agonizing Over Your Project Page

Live-Blogging Lesson #5: External Add-Ons

After Your Kickstarter Project Ends

Kickstarter Lesson #81: Don’t Quit Your Day Job

Kickstarter Lesson #36: For Better or for Worse

Kickstarter Lesson #61: Post-Campaign Communication

Kickstarter Lesson #37: Conventions and Face Time

Kickstarter Lesson #40: Should You Offer the Kickstarter-Exclusive Version of Your Product After the Campaign?

Kickstarter Lesson #70: How to Sell the Retail Version of Your Product Online Post-Kickstarter

Kickstarter Lesson #41: Etiquette in the Public Eye

Kickstarter Lesson #42: The Backer Survey

Kickstarter Lesson #53: Replacement Parts

Kickstarter Lesson #59: The Address Update Email

Kickstarter Lesson #97: Delivering on Time

Kickstarter Lesson #76: How to Run a Game Expansion Kickstarter Campaign

Lessons for Unsuccessful Projects

Kickstarter Lesson #49: To Cancel or to Finish

Kickstarter Lesson #50: How to Reboot an Unsuccessful Kickstarter Project

Kickstarter Retrospectives

Kickstarter Retrospective #1: What You Can Learn from Dungeon Roll’s Success

Kickstarter Retrospective #2: What You Can Learn from Paradise Fallen

How to Have a Successful Kickstarter Project and Not Lose Your House

The Top 10 Lessons I Learned from Other Kickstarter Projects in 2013

Learning from Zombicide’s Success