Blog

Is Kickstarter an Interest-Free Loan from Backers?

22 October 2018 | 58 Comments

Recently I stumbled upon an opinion of Kickstarter that, despite being completely new to me, seemed to be fairly widespread (at least among people who talk about things on the internet). The sentiment, which I first read in the comments of this article and then saw again on Reddit a few days ago, is that Kickstarter […]

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If I Returned to Kickstarter, Here’s How I’d Do It

18 October 2018 | 42 Comments

Let’s pretend for a day that I decided to launch a new project on Kickstarter for the first time in 3+ years. Here’s how I’d do it. (For context of why I’m even writing about this hypothetical situation, please read Tuesday’s article.) I’ll start with the core project specs, then I’ll delve into how I […]

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If I Returned to Kickstarter…

15 October 2018 | 54 Comments

3 years ago, I was in the middle of my final Kickstarter project (Scythe). I didn’t know at the time that it would be my final campaign; that was a decision we made the following summer, and then I formally addressed it on this blog a few months later. Since then, Stonemaier Games has published […]

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The Profit vs. Stonemaier Games

11 October 2018 | 25 Comments

Over the last month, I’ve been absolutely enamored by a TV show called “The Profit.” It’s a reality-style show in which billionaire businessman Marcus Lemonis invests in a struggling company. He then tries to help the company thrive by focusing on the people, process, and product. I’ve learned a ton from watching the show, I wanted to share […]

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Kickstarter Lesson #253: The Psychology of Anticipation

8 October 2018 | 13 Comments

Is there an anticipation sweet spot? I posed this question on the Ludology podcast a few weeks ago. While Geoff and Gil didn’t have a specific answer, our overall conclusion was that some anticipation is good, but if you wait too long (like Kickstarters that take years to fulfill rewards), people tend to forget that […]

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The Dark and Light Side of FREE

4 October 2018 | 36 Comments

Last week, a great local burger place in St. Louis shared the news that they would be giving away 1,000 burgers for free to celebrate the 150th episode of a TV show called Bob’s Burgers. Several people–perhaps knowing how much I like Hi-Pointe Drive-In, sent me the story. As a result, here’s what the line […]

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3 Crowdfunding Videos About Empathy, Final Week Prep, and Retailers

1 October 2018 | 5 Comments

Today I have a few videos to share from my Dice Tower crowdfunding series. These short videos summarize the key points from my blog about the power of practicing empathy, a checklist of things to do the week before your project launches, and what retailers want from your campaign. You can find the previous videos on […]

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Gift Commerce and the Stonemaier Games Gift Guide

27 September 2018 | 35 Comments

I recently realized that Stonemaier Games has no strategy for gift commerce. I’d like to change that. Gift commerce (or retail gifting) is the idea that a significant number of purchases people make are gifts. In fact, one source I found claims that “The average consumer buys more than 20 gifts each year across various […]

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Design Day 2018

24 September 2018 | 15 Comments

This weekend, Stonemaier Games hosted its fifth annual Design Day. On Saturday, various hosts in St. Louis (myself and a few others) held day-long game days at our homes. On Sunday, the Design Day itself featured designers, playtesters, and gamers from St. Louis and around the country for 10 hours of playtesting and gaming at […]

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Everything I’ve Learned as a YouTuber

20 September 2018 | 21 Comments

I opened a YouTube account 9 years ago so I could post a silly video of my cat. 4 years later I started using YouTube for Stonemaier Games, posting the occasional how-to-play or preview video for our Kickstarter projects. But my YouTube channel really didn’t begin until 4 years ago–more on that in a moment. […]

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