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The Truth About Stonemaier Games

23 May 2019 | 211 Comments

Recently Stonemaier Games and myself (Jamey Stegmaier) came under criticism for some of my business practices. I welcome questions in search of the truth and fact-based criticism, though the manner in which it’s communicated impacts how, when, and where I respond to it. With the help of my coworker and part-time employee, Morten, I’ve summarized […]

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3 Crowdfunding Videos About the End of a Campaign

16 May 2019 | No Comments

Today I have a few videos to share from my Dice Tower crowdfunding series. These short videos summarize the key points from my blog about paid advertising, the final week, and the day after the project ends. You can find the previous videos on this website or mixed in with my game design videos on YouTube. What ideas […]

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Cultivating a Lifestyle Brand vs Curating a Focused Brand

13 May 2019 | 21 Comments

Last year at Gen Con, I had a pivotal discussion with a long-time Stonemaier Games partner, Top Shelf Gamer (specifically, Chad and Marlene). I didn’t quite realize it at the time, but that chat would end up shaping a key element of our overall strategy. Since Stonemaier Games was founded in 2012, it’s been a […]

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A Coffee Cup Just for You (Business Brilliance #11)

9 May 2019 | 14 Comments

I’m not a coffee drinker (unless coffee ice cream counts), but I’m fascinated by a coffee shop in Japan. I was recently listening to an episode of a podcast called Acquired about Blue Bottle Coffee, a US coffee chain that has a very focused approach to serving coffee. The founder of the company, James Freeman, […]

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Kickstarter Fulfillment Explained in One Simple Infographic

6 May 2019 | 16 Comments

I’ve coordinated the shipping and fulfillment of products since 2013, yet every time I do it, I’m daunted by the complexity of the process. I can only imagine how intimidating it would be for a new creator. Sure, I have a number of articles about the fulfillment process, but just like on Kickstarter project page, […]

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The Current State of Stretch Goals (2019)

2 May 2019 | 7 Comments

It’s been a few years since I’ve written about Kickstarter stretch goals, so I thought I’d revisit the topic today. The last Kickstarter campaign I ran was in 2015, so it’s been a while since I’ve used stretch goals as a creator. As exciting as it was to have milestones to mark a project’s progress […]

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At Your Convenience (Business Brilliance #10)

29 April 2019 | 9 Comments

I recently scheduled an annual checkup with my doctor. After finalizing the date and time of my appointment on the phone, the receptionist informed me that I needed to update my paperwork. Paperwork! Visions flashed through my mind of awkwardly crouching over a clipboard in the doctor’s office, gripping one of those pens with the […]

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Kickstarter Analytical Search

25 April 2019 | 8 Comments

Back in 2011 when I started researching other board game projects on Kickstarter, I created a spreadsheet that looked at quantitative techniques used by other relate, successful projects (funding goal, primary reward price, etc). It was fun to look through and back other projects, though actually finding them was sometimes difficult. That’s even more of […]

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I’d Like to Return This Product

22 April 2019 | 32 Comments

A few times over the last few months, I’ve had customers tell me upon receiving a product purchased from our webstore that they want to return it. I haven’t quite known how to reply to such requests. Keep in mind that–with a few rare exceptions–based on how we currently operate, when a customer preorders or […]

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