Blog

10 Ways Yoga Is Making Me a Better Creator

19 September 2019 | 1 Comment

A few months ago, I wrote about how the challenges offered by indoor rock climbing–a new hobby introduced to me by my lovely girlfriend–were making me a better creator, publisher, designer, and entrepreneur. We’ve continued to climb on nearly weekly basis, and I’m loving it. Recently, Megan has introduced me to yoga, and I’m enjoying […]

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Are You More Excited by Leaked Details or Official Reveals?

16 September 2019 | 15 Comments

I’m starting to wonder if product leaks are a viable and exciting part of any pre-marketing strategy. I could point to examples like the leaked Deadpool footage that resulted in the film getting made or the plethora of iPhone leaks that happen leading up to Apple’s annual announcement. But I can’t speak to them with […]

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Making Your Mark on a Barrel (Business Brilliance #13)

12 September 2019 | 27 Comments

I’m not much of a bourbon or whiskey drinker. But this weekend I learned about a Maker’s Mark strategy that fascinated me, and I wanted to share it my understanding of it with you (this is secondhand information). If you go on the Maker’s Mark website, you can sign up for free to have your […]

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Damned If I Do, Damned If I Don’t?

9 September 2019 | 141 Comments

This is the ultimate damned if you do, damned if you don’t scenario. Jamey got lambasted with Wingspan for “not supporting retailers” because many retailers didn’t get enough copies of the game to fulfill their own pre-orders. Now, Jamey is getting ragged for selling out his own pre-order which is largely due to him allotting […]

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Can a Good-Natured Rivalry Boost Your Business?

5 September 2019 | 24 Comments

I’ve spent the last two weeks craving fried chicken sandwiches. Why? It all started with a tweet from Popeyes suggesting that its new chicken sandwich rivaled that of Chick-Fil-A. The result has been a perfect storm of traditional and social media–I’ve heard about these sandwiches from CNN, the NY Times, The Daily Show, Conan O’Brien, […]

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What’s Your Workplace Love Language?

2 September 2019 | 9 Comments

At a recent wedding, I was reminded of the 5 love languages, one of my favorite concepts for romantic relationships. The idea is that people feel and express love in different ways (gifts, quality time, physical touch, words of affirmation, and acts of service); it’s important to remember that the ways you feel loved may […]

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Tariffs: 3 Thoughts, Solutions, and Strategies

29 August 2019 | 11 Comments

If you’re an American company that makes products in China, by the end of 2019 it’s likely that the US government will earn at least a 10% tariff on all products you import from China. I’m not looking to discuss the problems tariffs present, nor am I looking to start a political discussion. Rather, I’d […]

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Review Embargos, Quality vs Price, and Other Tapestry-Inspired Topics

27 August 2019 | 34 Comments

I spent this past weekend at an out-of-town wedding in rural Virginia, which severely limited my internet access (though I was able to chime in on rare occasions when I was sitting next to the wi-fi hotspot). When I returned, I learned about some Tapestry-related conversations that I thought I might address all in one […]

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2 Final Crowdfunding Videos

22 August 2019 | 2 Comments

Today I have the final 2 videos to share from my Dice Tower crowdfunding videos. The first is about how to garner attention for your product when you actually release it to the world, and the second is about rebooting after an unsuccessful campaign. You can find the previous videos on this website or mixed in with my […]

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10 Details to Include When Inviting a Specific Person to Your Convention or Event

19 August 2019 | 4 Comments

Okay, this is going to be a super niche post. It’s geared towards convention/event coordinators, which is already a small group, and it’s about special attendees and guests of honor, an even smaller group. If you don’t fall into either of those categories, hopefully there’s still a useful takeaway below. There was a time when I received […]

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