Kickstarter Lesson #248: Break the Internet to Make a Community

16 April 2018

Have you ever read a Buzzfeed list or filled out one of their quizzes? If you’re like me, you have. But if you’re like me, you may not have realized the overarching philosophy Buzzfeed uses to encourage people to share and interact with their content. That will change if you watch this TED Talk: The […]

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How to Pitch (and Not Pitch) Your Game to Stonemaier Games

12 April 2018

Over the last year, we’ve received 207 game submissions. I don’t know the lifetime number of submissions, as the form we now use has only been live for a year, but in total I’d say it’s around 400 submissions. Of those 400, we have published (or will be publishing) 5 of them. A number of […]

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Top 10 Short-Term Ways to Stumble into Long-Term Success

9 April 2018

If I had a time machine that I could use to fix mistakes I made when creating and growing Stonemaier Games, it would get a lot of use. But along the way I stumbled into a few things that set a foundation for future success. I’d want to tell my past self to do those […]

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3 Crowdfunding Videos About Co-Founders, Bloggers, and Reviewers

5 April 2018

It’s video day on the blog! I’ve added 3 new short videos about Kickstarter, crowdfunding, and entrepreneurship to my YouTube channel. You can find the previous videos on our website or mixed in with my game design videos on YouTube. The corresponding written entries are in the description of each video (click through to YouTube to see them). […]

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10 More Indispensable Tools for Every Kickstarter Creator and Entrepreneur

2 April 2018

I’m surprised to see that I still frequently use pretty much every on the original list for this topic–15 tools (mostly apps and websites)–even though I wrote that post in 2014. In fact, many of those tools keep getting better. The tools from that list I still use are: Mozy, Box, Basecamp, Trello, Google Docs/Forms, […]

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Open Secrets (Business Brilliance #7)

29 March 2018

A few weeks ago I was waiting in line with some friends at a local sandwich shop, Gioia’s Deli, when the man behind us got our attention. “Hey,” he said, “do you all know the secret word?” For some reason this seemed like a perfectly normal thing to say, so we responded that we didn’t […]

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Kickstarter Lesson #247: How Thick Is Your Skin?

26 March 2018

I’m 6 years into the business of designing and publishing board games, with 8 Kickstarter campaigns under my belt, and I’m still learning how to consume unsolicited constructive and negative criticism without experiencing a visceral reaction. On a scale from 1 to 10, I’d say my skin thickness is around a 6 on a good […]

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How Gloomhaven and Xia Encourage Modding and Fan-Generated Content

22 March 2018

“Am I doing enough to enable fans of my games to create and share content?” I’m not sure exactly what prompted this thought, but it struck me earlier this week, and I’ve been thinking about it ever since. While I’ve always been flattered to see fan-generated content for my games, I’ve put it more in […]

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Kickstarter Lesson #246: Proactive Social Media Presence

19 March 2018

On Friday, I ate ice cream thanks to another company’s proactive social media presence. The night before, I had posted my daily personal blog entry about ice cream spoons. The next day, while checking my Twitter feed, I noticed the following response: Clementine’s Creamery, a local ice cream parlor, had proactively seen my tweet via […]

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March Madness and Kickstarter

15 March 2018

Today is the first day of the annual NCAA men’s basketball tournament. 64 teams compete in a single-elimination tournament, with an estimated 40 million people filling out brackets to see if they can guess the winner of each game. I’d wager that only a portion of those people care about college basketball before March. It’s […]

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