Blog

4 Impressive Strategies by Recent Crowdfunding Projects

21 June 2018

In this series, I highlight some of the interesting choices made by creators regarding their project’s reward levels, stretch goals, and overall campaign design (the projects themselves, not the content or product). This isn’t an endorsement or promotion. Vite Ramen I backed this project a few months ago. Last week when they posted an update about their pledge manager, […]

Read More

The Truth About Digital Board Games

14 June 2018

Two years ago, I signed a licensing deal with a company called The Knights of Unity for a full-AI digital version of Scythe. Yesterday, now in conjunction with Asmodee Digital and after several extensive rounds of beta testing, the game released on Steam Early Access. It’s been an interesting journey, so even though I’m still […]

Read More

A Few Manufacturing Secrets

11 June 2018

“Always” and “never” are words I rarely use with my manufacturer, Panda. Every product is different, so the decisions we make about components are unique to each individual product. But every now and then I realize that there’s something I always want a certain way (or never want it another way). I thought I’d share […]

Read More

Let’s Go Streaking: A Kickstarter Experiment

7 June 2018

Can you name a Jeopardy contestant? If you’re a big Jeopardy fan, you can probably name a few people. If you’re like me and you rarely watch the show (except for the Celebrity Jeopardy episodes from Saturday Night Live), though, you can probably name only one person: Ken Jennings. Back in 2014, after Jeopardy lifted […]

Read More

My Struggle with Premium Pricing

4 June 2018

Lately I’ve really been struggling with premium pricing. I’m referring to products that necessitate high prices because of how much they cost to make. Specifically, the product I’m struggling with are the metal mechs for Scythe. I have the samples, and they look, feel, and sound fantastic: There are 7+ factions in Scythe (the + […]

Read More

3 Crowdfunding Videos About the Funding Goal, Rewards, and Early Birds

31 May 2018

It’s video day on the blog! I’ve added 3 new short videos about Kickstarter, crowdfunding, and entrepreneurship to my YouTube channel. You can find the previous videos on our website or mixed in with my game design videos on YouTube. The corresponding written entries are in the description of each video (click through to YouTube to see them). […]

Read More

My Current Approach to Board Game Reviewers and Content Creators

28 May 2018

Sending games to reviewers is a key part of the Stonemaier Games marketing plan. It’s far from the only part, but it remains an important marketing expense. Last year I tested a new method to ensure that I’m sending games/expansions to the reviewers who want them, and not just the big, well-known reviewers. A reviewer […]

Read More

GDPR: What It Means for Crowdfunders

24 May 2018

I’ve been getting a lot of mass e-mails recently asking me to confirm that I still want to subscribe to something that I already gave my consent to subscribe. Perhaps you have too. The emails were all about GDPR (General Data Protection Regulation). This is a new law regarding how companies collect, use, and process […]

Read More

4 Intriguing Strategies Implemented by Publishers

17 May 2018

In this series, I highlight some of the interesting choices made by creators regarding their project’s reward levels, stretch goals, and overall campaign design (the projects themselves, not the content or product). This isn’t an endorsement or promotion. On Tour As I was scrolling through the project page of On Tour this week, I noticed something really interesting. It’s […]

Read More
© 2018 Stonemaier Games