coverChronological List of All Kickstarter Lessons

A step-by-step guide to steer you throughout the entire crowdfunding process.

Shipping and Fulfillment

Here’s everything we’ve learned about shipping and fulfilling crowdfunding projects to backers and retailers.

Insights from My Projects

Jamey’s behind-the-scenes insights, leasons learned, and insights from all Stonemaier Games Kickstarter campaigns.

Top 10 Lists

Top 10 lists of Kickstarter lessons, insights, discoveries, and innovations.

Open Letters from Us to You

Honest but solution-focused letters from us (well, from Jamey) to conventions, reviewers, and backers.

Business Brilliance

Innovative strategies from non-Kickstarter, non-tabletop game companies as they might apply to other businesses.

Interviews and Guest Posts

Interviews and guest posts with a variety of Kickstarter creators.

KS Retrospectives

Learn from the successes, methods, and mistakes of other project creators (from our perspective).

KS Experiments

Experimental methods for Kickstarter projects to be more attractive to backers and creators. Your opinion matters!

KS Face-Off

Two readers debate controversial Kickstarter methods and subjects.


29 Comments on “Kickstarter

  1. […] Too many things to learn. Too many dependencies. Too big of a startup cost. Too big of a Kickstarter target for an unknown unproven company. For anybody considering kick-starting a project, particularly for a tabletop game, we highly recommend checking out Jamey Stegmaier’s Kickstarter blog. […]

  2. […] A Crowdfunder’s Strategy Guide – Jamie Stegmaier of Stonemaier Games recently put out a tremendous book on crowdfunding that I highly recommend. It was compiled from the incredible amount of information on the Stegmaier blog, which is worth a deep dive! […]

  3. […] A Crowdfunder’s Strategy Guide – Jamie Stegmaier of Stonemaier Games recently put out a tremendous book on crowdfunding that I highly recommend. It was compiled from the incredible amount of information on the Stegmaier blog, which is worth a deep dive! […]

  4. Hello everybody!

    You’re right. Work with each project lot, and 24 and 34 hours a day. But the main 3 things, it is still 1. ORIGINAL IDEA and 2. the ability to apply the project fun and professional and most important 3. money on advertising. If all 3 points happened, you will succeed at $ 1 million and more. Actually a lot of bad and mediocre projects. Here below you will find my project. I do it myself, without advertising money. Its disadvantage is that the narrow part of the people who need it. But still need to do. In this progress people

    Launched new innovative design and technological projects “Glowing Cup” for the illumination of dice. Support us on Kickstarter!
    https: //

    + Mobile phone charger

  5. Hello Graemecorrin! :) thanks so much for the feedback!

    I am talking about trying $500K because, lol :) I need to set a goal on Kickstarter like it or not…

    Yes of course start from the idea, that’s why I am doing this. And the $500K will go 100% on the project, I am not doing profit at all, not even $1 dollar (I am not selling anything like tech or games), it will be more like a social experiment. :-) i am not in need of money for myself, at all, I need it 100% for the project it self. It’s going to be for the people and the “one” selected… Can’t said much more now :) but I am very exited, you will see when I launch… Probably on May 2016 in fact. Thanks again for feedback!


  6. Hello everybody! :)

    I am here because I am a new fan of Jamey and his Epic Kickstarter Projects… :)

    I need some advices, any feedback is welcome!

    So, I previously did a “small” Kickstarter and accomplish a $25,000 Goal, but now I would like to try a new one in a much bigger scale, let’s say over $500,000 and I am a bit perplexed… It was already a huge stress and amount of work (24h) to raise $25K, if I multiply the effort I need to do for $500K it will become impossible for one person (I will have practically enough time to push it). But at the same time, I find out that even Kickstarter authors of $1M+ projects, sometimes they don’t have a team! Or just 1 or 2 more people! And I am thinking “how is that possible?”

    Let’s say, I do have an idea that can interest many people to participate, with a vast demographic, how in the world I drag people into the Kickstarter page? For me this is the most important key of a Kickstarter, and I need to say “successful” solutions do not work necessary on different kind of projects… or they do?

    What is your experience?
    What do you think will work?
    What form PR or social media strategy you think I should focus on?

    Thank you guys! :)

    Can’t wait for the replies! :P

    – Leo

    1. Hey Leo,

      It sounds to me like you’re approaching this from the wrong direction. You don’t set out to run a Kickstarter campaign that raises $500K. You start with an idea. If you have an idea, you can then choose to use Kickstarter as a platform to see that idea realized. You do this by determining the smallest amount of funds you need to turn your idea into a reality, and setting that as your goal.

      From my observations, few Kickstarter campaigns set out with the goal of making $500K. They have goals more along the likes of $50K, and then happen to overfund because of their popularity. You can definitely hope that your project becomes a mega project, and do everything in your power to increase the popularity of the project. But you need to do that because you want to make it the best version of your project possible, not with the goal of raising more money.

      As for the work behind running a mega campaign, I can’t speak from experience, but I imagine the amount of work doesn’t increase linearly with the funding total. If you set out with a goal of $500K, you may have trouble getting there. However, if you set out with a more realistic goal of $50K, and happened to overfund to $500K, the amount of work doesn’t increase 10 times over. It might be twice as much work on your part, but not 10 times as much. (These numbers are purely theoretical).

      If you really want advice on how to run a successful Kickstarter campaign, then I recommend you read every blog post in this section. And remember, “you don’t need to launch today.”

Comments are closed.

© 2020 Stonemaier Games