25 November 2019 | 7 Comments
I have a random assortment of links and thoughts to share today!
“Let’s Make a Deal” Pricing
Cody Thompson shared this interesting technique that he observed on ClickUp’s website:
Instead of simply accepting their cost, they give you the option of proposing something different. I like how this opens the door to someone who originally balks at the stated cost.
Board Game Arena Exposure
Nick Bentley wrote a recent article about how he put a few of his prototypes on Board Game Arena and was pleasantly surprised by the sheer number of players they attracted. Not only did he get great playtester data, but he also got a huge amount of exposure compared to the number of people who may have learned about the games from his website or a convention.
This is specific to tabletop games, but if you’re a designer looking to get more eyes on your games, I think this sounds like an excellent option.
Early Black Friday Deals
Megan and I noticed today that a number of companies appear to be running special deals for this entire week instead of just on Black Friday. Perhaps this has been going on for a while and I just haven’t paid attention, but I find it interesting.
My theory is twofold: One, I think online companies in particular may struggle to ship an influx of orders received on the same day, so they find it easier to spread them out a bit. I may need to find a way to do that for future preorders from Stonemaier Games!
Two, if you have a good deal now, you might entice customers to your brand before competitors have a chance to act. This makes me think of how tabletop Kickstarter creators might gain a competitive advantage by launching on Monday instead of Tuesday (Tuesday has somehow become the go-to day for tabletop game launches).
What are your thoughts on these strategies?