12 March 2020 | 12 Comments
Today I have 3 quick tips from various sources regarding creativity, entrepreneurship, and e-commerce.
Create Every Day, but Set a Low Bar
Two parts of this discussion (around the 40-minute mark) really stood out to me: First, I like the concept Charlie mentioned about how if you’re working, for example, working on game design every day, some part of your brain is always processing that creative goal. I’ve found that to be true for myself–when I’m walking to get coffee, brushing my teeth, or even sleeping, I’m thinking about game design.
Second, Gabe makes an excellent point about setting a low, achievable bar. If you want to write a novel, the prospect of writing 80,000 words is pretty daunting. So daunting that you may never start. But what if you set a goal of writing 250 words a day, every day? That’s just a paragraph or two. You can do that. And some days you’ll get in the flow and write a lot more than that.
I love this concept. Aside from just making progress, I find myself the most satisfied and fulfilled when I’ve even just spent 15-20 minutes on game design, opposed to the busy days when I decide to wait until tomorrow.
How to Start a Board Game Company
I love when entrepreneurs share their journey publicly as a way of adding value to fellow creators. Game designer Jay Cormier (Belfort, In the Hall of the Mountain King) decided to do this 9 months ago when he started a board game company to publish his new game, Mind MGMT, which is now on Kickstarter.
In Jay’s excellent YouTube series, he details step by step how he started his company. If you’re thinking about running a board game company someday, I highly recommend this series.
If You Use Shopify, Try Bold Upsell
I’ve experimented with a variety of Shopify apps to improve the customer experience on our webstore, but I don’t think I’ve ever been as surprised by the results as I have by Bold Upsell. In just over a month after implementing it, it’s resulted in 340 conversions (+$8349 in revenue).
You’ve probably seen something like this while shopping online. You add something to your cart (say, a copy of Euphoria), and when you do, the webstore lets you know that you could treat yourself and add a related product (Ignorance Is Bliss) to your order. It’s not pushy–it’s just a suggestion.
It’s easy to implement, and while it’s beneficial for Stonemaier Games, I also think it’s helpful for customers, as it’s essentially helping them avoid shipping fees for multiple orders. I think it will also help if we ever make multiple versions of the same game, as there’s a way in Bold Upsell that you can suggest a different product, and if the customer accepts the offer, it switches the two products in their cart.
What do you think about these tips? Do you spend a little time creating every day? What YouTube channel have you been learning from? And what’s your favorite e-commerce app/plugin?
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