7 October 2019 | 19 Comments
Kickstarter continues to refine their platform, and I thought I’d highlight some of the main changes and my thoughts on them.
“Teaser” Option for the Preview Page
Before a creator launches a project, they have the ability to share a preview page link with anyone. Previously, the preview page was the full project page. This was great for proofreading, but not so great if you just wanted people to see a few highlights and click the “notify me upon launch” button.
Now they’ve added a different sharing option to cater to the “notify me” folks. I saw an example of it the other day and can’t find it now, but it seems to only include the main project image, the creator name, and maybe the funding goal? I think this is a really elegant solution so that creators can generate interest in the project in advance and potential backers can get a notification immediately upon launch without having to subscribe to anything.
Creators can also now generate the final URL for their project before launching in case they need to share it with the press or others (though the preview link will still redirect to the project page when it goes live).
Embed Social Media Content
Creators can now integrate embedded content from Instagram, Facebook Live, and other platforms into the project page and even updates. I think this is fantastic (and probably long overdue). It’s a more organic way to inform backers of your online presence than by constantly reminding them that you’re on Instagram, Facebook, etc.
I think this is old news at this point, but it’s still exciting that the main comments section now includes the ability to reply to specific comments and display them indented under those comments instead of as one long continuous thread.
Am I missing anything? How do you feel about these updates?
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