12 October 2014
Today’s post is completely focused on what backers (not creators) prefer: The built-in Kickstarter survey software or third-party pledge manager software like BackerKit, PledgeManager, or CrowdOx. I have my preferences and biases as a project creator, but I want to put those aside and learn about what backers like most.
I’ve compiled a list of pros and cons of these two platforms from my perspective as a backer, and then I’ve included a poll for you to anonymously share your preference.
- It’s easy. You already have a Kickstarter username, and you’re probably always logged in, so filling out the survey usually takes less than a minute
- You don’t have to type out your address or any credit card information because Kickstarter already has that information
- You always know where to find your survey data–you don’t have to hunt around on various pledge manager platforms to find it
- You can change your address after filling out the survey if the creator
- It’s hard to see exactly what you pledged for if you pledged for some add-ons
- You can’t add on more stuff through the survey
- The survey can’t prompt you if you haven’t calculated your pledge correctly for shipping or add-ons
- Every question requires some some of a response (creators don’t have the option of making a question optional)
Third-Party Pledge Manager
- It enables you to pay for (or confirm a payment for) the exact amount for shipping to your specific country (instead of being lumped in with a bunch of other countries to which shipping isn’t as expensive)
- It helps you remember what you paid for, as it might have been months since the project ended when you get the pledge manager
- It allows you to add on extra stuff after the project ends (if the creator has enabled that feature), and it can store your credit card information for subsequent projects
- If multiple projects use the same pledge manager, you don’t have to create a new account after the first project, and it stores your information for all of those projects
- It’s easy to change your address at any time
- It makes it easy to obtain your digital rewards without having to pay attention to project updates
- It costs the creator money. Of course, this doesn’t impact the backer unless the backer feels bad about costing the project creator extra money.
- It adds extra steps to the process. Kickstarter’s survey is one page (usually 3-5 questions, depending on the creator), while most pledge managers are more elaborate
- It can’t credit card (Amazon payments) info from Kickstarter, so you have to retype that information
If I’m missing any important pros or cons–again, from the backer perspective–please let me know in the comments and I’ll add them to the list. The poll is below.
Also read: Kickstarter Lesson #42: The Backer Survey