19 December 2016
Up until recently, I didn’t consider this a big deal. Stonemaier Games is on Facebook (the #3 most visited website in the world), Twitter (#10), and YouTube (#2). I thought we had social media covered pretty well.
But every now and then, someone mentions to me that Stonemaier should have a presence on LinkedIn, Instagram, or Pinterest. I have accounts for all of them, but I don’t use them (neither as a user or a company):
- LinkedIn (#16): I’ve heard great things about LinkedIn’s reach, particularly among entrepreneurs (which is great for the content I create for this blog).
- Instagram (#15): Instagram’s filters and focus on individual photos is cool, but it seems catered for mobile use, and I’m almost always at my computer.
- Pinterest (#55): I love Pinterest’s infinite scroll of images, but I’m just not sure that the use of it would result in anything that helps the brand or sales of a board game company.
Actually, as I write this, I remembered that I did use Pinterest during my original Viticulture Kickstarter campaign. I asked backers to write captions for some silly photos of meeples with wine-related objects superimposed onto the original art.
Perhaps the key reason I’m not active on any of these platforms is because I’m fully engaged on Facebook, Twitter, BoardGameGeek, and this blog. I could start posting stuff on these other platforms, but I don’t have time to interact with them, which isn’t how I like to use social media.
That said, these are major sites that many millions of people are active on every day. So I’d like to ask you the following:
- Users: If you’re active on a daily basis on LinkedIn, Instagram, and/or Pinterest, how do you use the platform? Do you follow any companies on those platforms that have an impact on your impression of those companies?
- Creators: Have you used LinkedIn, Instagram, and/or Pinterest in positive ways for your crowdfunding campaign or company? If so, how have you measured the impact?