10 August 2012 | 2 Comments
“Finalized” is a nebulous term for a fledgling company that can easily change anything at any time, but it’s nice to say that some things are finalized (for now). Thus, today we finalized our Stonemaier Games logos!
So, we have a secret…we’re not a German board game company. Surprise! Nor do we want people to think we’re a German board game company (in case you don’t know, some of the best board game companies in the world are in Germany, where board games continue to be extremely popular).
However, we do want people to associate the quality and enjoyment of Stonemaier Games with German games. Hence the name. And hence the look and feel of the logo–this is German engineering at its best.
We went for classic colors and a bold, construction-yard feel to the S (for Alan Stone) and M (for the “maier” in Jamey Stegmaier). Also, we wanted an iconic gaming symbol in the logo, hence the hexagon. If you’ve played Settlers of Catan you’ll always associate hexagons with board games.
What do you think? Wish us luck tomorrow as we film our Kickstarter video!