5 Google Spreadsheets That Can Help Every Tabletop Game Crowdfunder

7 January 2016 | 15 Comments

Over the years, I’ve launched a few different resources through this blog. Some of them are quite visible to newcomers, like my crowdfunding book. Others are a little harder to find, like the full chronological list of all Kickstarter Lessons.

But a few of them are particularly hard to find, not for lack of trying, but rather that they’re not resources that come up on a consistent basis on this blog. I created these spreadsheets at various times over the last few years and often talked about them once but never again. This might be the first blog entry of mine you’ve ever read (hi!), and I want to make sure you know about the important stuff. Here’s the list:

  1. Kickstarter Launch and End Dates: When you’re starting to think about when you want to launch your project, check out this spreadsheet and enter your project on it, even tentatively. It’s a great way to prevent similar projects from launching or ending on the exact same day–even just a day difference can really help.
  2. International Shipping Partners: There are now tons of fulfillment centers that can pack and ship your games far more effectively than you can. This spreadsheet includes tabs for Europe, Australia/Asia, Canada, and the US. You’ll still want to get exact quotes for your specific project (size, weight, and quality of packaging can make a big difference in cost), but this is the starting point for comparing the various fulfillment solutions.
  3. Tabletop Game Retailers to Contact 1 Week Before Kickstarter Launch: There are a growing number of retailers who are interested in backing Kickstarter projects, or at least knowing about them. Send the retailers on this list a link to the project preview page and their bulk pricing details about a week before you launch.
  4. Kickstarter Project Data – Original and Relaunch: This spreadsheet contains a list of projects that failed to reach their funding goal the first time before relaunching and succeeding. There are some invaluable lessons in comparing the various elements of the original and rebooted projects.
  5. Play-and-Win: After you’ve delivered your game to backers and you’re trying to give it retail life, one of the best ways to get people to test out your game is to send it to conventions that feature play-and-win sections. That’s where people can check out your game, play it, and then enter their name in a lottery to win that specific game at the end of the convention. This spreadsheet contains 50+ conventions in 2016 that feature play-and-wins so you can contact them (I prefer this to getting 50+ e-mails from different conventions requesting game donations).

All of these spreadsheets are completely open to the public for editing, so feel free to add your contributions as you wish. The one exception is the shipping spreadsheet. If you’re a fulfillment company who wants to add to that document, please e-mail me (Jamey) at contact@stonemaiergames.com.

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15 Comments on “5 Google Spreadsheets That Can Help Every Tabletop Game Crowdfunder

  1. Hi Jamey,

    I just came across your blog this week. After doing well over 90 hours of research it has been wonderful to find this plethora of information (especially for free). Thanks so much for sharing your knowledge!

  2. Thank you Jamey. I just finished your book, ‘A Crowdfunder’s Strategy Guide’ and thoroughly enjoyed and learned a lot from it. Also, I appreciate that you prioritize backers in your philosophy.

  3. As usual, thanks very much for your altruism and for so freely offering such helpful advice and tools such as these. And the timing couldn’t be better, as I’m looking at a mid-March launch date (hopefully) for my next project. Thanks, Jamey.

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