2 April 2020 | 15 Comments
Yesterday when we announced two new silly–but very real–products on April Fools Day, something that should have been obvious quickly became clear: People don’t believe much of anything you tell them on April 1.
Despite a wealth of evidence that our chocolate-colored candy egg trays and custom magnifying glass were real–videos and photos showing the products, functional links to our webstore, and me repeatedly saying that they are 100% real–half of the comments I’ve heard about them were along the lines of, “Haha, April Fools, you almost got me!”
Of course, I probably shouldn’t have been surprised by this reaction. I know how suspicious people are on April Fools, and it’s for that reason that I’ve avoided talking about anything Stonemaier-related on that day over the last few years. But as I wrote about here, I wanted to try something different this year.
The overall results? They’re fine, though nothing spectacular like Sandy Petersen’s Hastur-yellow energy drink. Last I checked, we’ve sold 370 magnifying glasses and 170 sets of plastic trays. I actually thought the trays would have sold better than the magnifying glasses, as they’re more than just a novelty item.
I’d do it again, though, especially with a minimal investment in time and money. It’s certainly not a profitable endeavor (especially since we’re sending the proceeds to Stonemaier supporters who are struggling to cover the costs of basic necessities right now), but it’s fun, and it doesn’t hurt.
And hopefully next year more people will trust that these are real products. :)
What do you think about companies that release real (but silly) products on April Fools Day? In addition to our videos below, I’d also recommend checking out this great video from Mindclash Games.
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