26 February 2013
There’s a little quirk on Kickstarter that you won’t realize until you launch a project: You can’t write the FAQ in advance.
I understand the point of this–how do you know which questions are frequently asked if you haven’t yet launched a project on which people can ask questions? But you don’t need people to ask you questions to figure out what some of your FAQs are going to be. You can anticipate most of them.
Also, the FAQ is a great place to include information that some people–but not most people–are curious about. Thus it helps you keep your project page as short, sweet, and focused as possible.
The point of all this is that you should pre-write as much of your FAQ as possible in preparation of posting those questions and answers as soon as you launch your project. You might have to scramble to post them for a few minutes, but you definitely want them up as soon as possible.
So now you’re here. You’ve worked on every aspect and detail of your project page. Kickstarter approved it a long time ago as I recommended in one of the first Kickstarter lessons. You’re finally ready to launch…but there’s one more thing.
Send out your private preview link to 5-10 tech- and web-savvy friends. Give them a few days to reply. I guarantee they will catch things you missed or that you thought were obvious. You want these people to catch your mistakes, not the first few people to visit your project after it goes live.
(Update: Your project preview link will automatically forward to your actual project URL after you’ve launched.)
It’ll take a few days to compile feedback and make revisions, but then you’re finally ready to launch. Double check the Kickstarter Lesson on timing, and then a the right moment, press the Launch button that has been enticing you for the last few months. It’s go time.
Up Next: Kickstarter Lesson #16: Launch Day