14 June 2015
This weekend I’ve been gathering feedback for a project I’m somewhat connected to (Morning Players is our European production partner, and they’re launching their first Kickstarter this week).
One person mentioned that they were impressed by the shipping for the project. Morning Players operates a Kickstarter fulfillment service called Ideaspatcher that I use and recommend, especially for EU shipping.
The person pointed out, though, that the main project image didn’t have the EU-friendly icon we’ve come to associate with shipping-savvy projects thanks to advaranaut’s guest post and graphic design skills way back on KS Lesson #47: This Project Is EU Friendly.
The person is right–these icons are really helpful ways for backers to quickly and easily see if a project has “friendly” shipping or not. “Friendly,” in this case, means one of two things:
- The rewards are shipped from within the country or region, thus avoiding import fees and taxes. This “Stonemaier method” is discussed in detail on these posts.
- The rewards are priced low enough that they don’t apply to import fees and taxes. Kim Brebach discusses this method here; the VAT threshold in the EU is roughly $23 USD. Please note that each country in the EU has different rules and regulations you must be aware of when shipping to those countries from outside the EU–the low price by itself isn’t enough to make it EU friendly.
You can still have low prices for shipping elsewhere, low shipping fees alone don’t qualify for the “friendly” label. For example, I ship games to backers in Asia directly from China, which is great, but I’m not shipping to, say, backers in Hong Kong from within Hong Kong. So, not technically “friendly.”
If–and only if–your project qualifies for this label, I’ve created four different icons you can use to communicate to your backers as part of your main project image or shipping explanation image. The images below are jpegs, but I’ve also uploaded a PDF and PNG files to this folder (if I’ve exported them correctly, you should be able to “place” them into InDesign or Photoshop with a transparent background).
These are all free to use and share as you wish. Just please make sure your project actually qualifies for the description of “friendly” as defined above. Otherwise it’s going to diminish the power and clarity of these images to backers.
UPDATE: Graphic designer Jason Kingsley added his own twist to these icons–including a “Free Worldwide Shipping” icon–for download at this link.
For Google SEO, here are the various icons above:
- Australia-friendly logo
- EU-friendly logo
- US-friendly logo
- Canada-friendly logo
- Mexic0-friendly logo (designed by William Burgos. Shipments sent from North America to Mexico are Mexico-friendly in terms of customs)