16 March 2020 | 7 Comments
Have you ever bought something because you thought your significant other might like it?
As I’ve talked about on this blog over the last year, I’ve been intentionally single for most of Stonemaier Games’ existence (2012-2020). That changed last year when I started dating Megan. Since then, I’ve found myself considering her when I buy anything that we might share together. It’s led to purchases I wouldn’t otherwise have made (e.g., 2-player only games) and in a few cases it’s led me to not buy certain things that I didn’t think we’d use.
So while this purchasing behavior has been on my mind for a while, it took me a while to think about it from a marketing perspective. Surely there are companies that do a great job creating and advertising products in such a way that we pay attention to them because of our partners, right?
At the top of the MeUndies website is a tab labeled “Match Me.” With a few clicks, it lets you order a matching pair of fun underwear for you and your partner. It not only serves as a reminder that it might be cute to wear the same pattern as your partner, but it also makes it very easy to accomplish that goal. I love it.
The closest thing Stonemaier Games has for this is our gift guide, which helps you select games by thinking about the recipient’s personality and preferences. I think that’s a step in the right direction, though it would be better to have a matching system, as games aren’t just about your opponent–they’re about your experience as well.
So I wonder if we could offer a short personality quiz that suggests a game for you and your significant other based on each of your personalities and the types of games you already enjoy playing together. Do you have a recommend quiz software that could be used for this purpose?
For another industry, I could see book publishers offering special deals where you can buy 2 copies of the same book for you and your spouse to read at the same time, perhaps with discussion questions after certain chapters or thematic recipes to try together.
A similar version of this are purchases made because you think your kids might like it, or even that you might enjoy sharing it with your kids someday. Or maybe you’ve bought something because your parents might having fun experiencing it with you (see this related article from Going Analog).
Can you think of a time that you made a purchase because you thought someone in your life would enjoy it with you? How have you seen companies facilitate this process?
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