Blog – Page 10 – Stonemaier Games

Blog

3 Easy Ways to Make Game Fulfillment More Eco-Friendly

Like many publishers, we’re actively trying to make our games more environmentally sustainable. But the games themselves are only part of the equation, as our fulfillment centers ship tens of thousands of packages worldwide every year (e.g., the third printing of the Nesting Box is shipping now, and Expeditions will ship in July). What can […]

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The Ladder Approach to Media Coverage

In early 2019, we got a bit lucky with Wingspan media coverage. An editor for the New York Times happened to preorder the game from us, and they were so delighted by it that they arranged for an article about Elizabeth Hargrave and Wingspan. The article went live in March 2019. Having seen the coverage […]

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Let’s Talk About YouTube Face and Clickbait

Today I’m taking off my publisher hat and putting on my content creator hat to examine “YouTube face” and clickbait titles. A few weeks ago, someone asked for my thoughts on YouTube face on my weekly livecast. They said that they were struggling with the increasing number of YouTube videos for which the thumbnail image […]

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Tabletop Publishers, Content Creators, and Audiences: The Inside Scoop

Every now and then a behind-the-scenes revelation shakes the trust that people have in publishers and reviewers. Are publishers paying reviewers to exert control over their opinions? Are reviewers secretly holding back hours of negative content? A few days ago, Josh Wielgus (Chip Theory Games) and Jen Graham-Macht (Keymaster Games) joined Jason Perez (Shelf Stories and […]

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Do You Use Wishlists?

I’m curious about so many games, books, movies, TV shows, and even digital games. But I can’t remember them all, so I’m increasingly reliant on lists and wishlists–I appreciate any website that gives me the option of getting a notification about a wishlisted item. During my livestream last week, I asked people if and why […]

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10 Steps to Create a Tabletop Game Company

Do you want to start a board game publishing company? I grew up playing and designing games. In 2011, I combined my fascination with Kickstarter with my love of games and started working on Viticulture, a game I would eventually crowdfund in September 2012 and deliver to backers in May 2013. Ten years later, Stonemaier […]

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Vision-Friendly Cards and Eco-Friendly Packaging

Ever since Wingspan’s release a few years ago, on occasion people have told us that they have trouble reading the cards. We don’t always hear specific feedback on the circumstances–reading cards in hand vs on player mats vs the card row across the table–but we’ve tried to gather information when possible. Eventually we heard this […]

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Nike, Ted Lasso, and Invoices: 3 Quick Topics

Today I have 3 quick topics inspired by the recent movie Air about Nike signing Michael Jordan to an endorsement contract, an inspiring quote from a season 3 episode of Ted Lasso, and a completely random pair of tips about sending invoices. Nike and Endorsements Air is a fascinating movie about the start of Nike’s transformation from running […]

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Is the Freight Fright Over?

At the peak of the pandemic freight shipping woes, we paid over $33,000 for a 40′ container from Shenzhen to St. Louis. Prior to the pandemic, a container that size was around $5000 door-to-door. 5292 units of Wingspan fit into container of that size, so the freight shipping cost of 1 copy of Wingspan pre-pandemic […]

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