My favorite type of marketing is also perhaps the most difficult to inspire, create, and control: word of mouth. When I hear from a friend (or even a stranger) that they loved a game, book, movie, podcast, blog, YouTube channel, restaurant, band, service, company, etc, it immediately piques my curiosity. Not only did the person […]
What is the best-supported tabletop game of all time? This is an intentionally vague question I posed in yesterday’s Facebook livecast, as it’s a topic I’ve thought about as a top 10 list on our YouTube channel. I’m always fascinated to learn what people mean when they feel like a publisher has done a good […]
A few months ago when Expeditions was in production, I found myself with around 40 “journal entry” pages from the game, and I decided to do something with them to surprise a few people who open their copies. For this to make sense, I need to back up a little to another surprise for everyone […]
Most television shows are broken into seasons (e.g., I’m currently watching season 3 of The Witcher and season 2 of The Afterparty), and I’ve noticed some podcasts–and even games–that do the same thing. But none of the content we create at Stonemaier Games is differentiated by season, and today I thought I’d examine if that’s […]
Have you ever backed or bought a game, only to see a few months later that the publisher is launching an updated version of the game? I’ve found that how the publisher entices, respects, and retains their existing early adopters can make a big difference. Eveline from Mighty Boards contacted me earlier this week about […]
How and when do you make time for creative work? Specifically, the act of creation–not just thinking about creating. I recently saw a post about the daily routines of famous historical creatives, and they’re all over the place. It seems that everyone has a different way of finding time to create while also balancing their […]
With yesterday’s announcement of Rolling Realms Redux–a standalone game with the same rules as Rolling Realms but with 12 new realms completely unique to Redux, along with new dice and a box designed to fit all Rolling Realms stuff–we officially debuted a new method for announcing products (with the previous methods being “preorder” and “launch”). […]
For the first time in 4 years, I attended a concert this past weekend. One of my favorite bands, Me Like Bees, was playing in St. Louis, opening for a band called Ha Ha Tonka that I was unfamiliar with. While I was greatly enjoying the show, something occurred to me: The whole concept of […]
In general, our philosophy for making products is: If enough people say they want it, we’ll probably make it. Examples of this range from products like the Wingspan Nesting Box and the Scythe modular board to reprints. After gathering enough back-in-stock requests, we recently started a reprint of the Ignorance Is Bliss expansion for Euphoria. […]
Stonemaier Games is very fortunate to have logistics virtuoso Alex Schmidt at the helm of a massive, ongoing, worldwide puzzle that combines demand forecasting and sales with every level of the supply chain. Recently, Alex and I were emailing about a great post on BoardGameGeek by W. Eric Martin about the choice between selling directly […]
