11 January 2016 | 7 Comments
Every time I see a timeline image on a project page, I feel better about the project. A good timeline tells me the following:
- The creators have carefully thought over the steps they need to take to successfully deliver the product to backers, which gives me confidence in them.
- It sets clear expectations about when the product is likely to be delivered.
- It makes me look forward to updates as each milestone is reached.
An example of a good timeline is on the Project Resurgence page. I particularly like this horizontal format because it doesn’t take up too much space on the page–you don’t have to scroll down just to see the entire timeline.
Creators can even take the timeline to the next level by not only showing the future, but also the past. This increases my confidence in the project, because it shows the amount of work they’ve already put into the product, that it’s well developed and production ready (or close to it). Here’s an example from The Freedom Journal:
Last, if you’re like me and are still confusing 2015 with 2016, you might appreciate a project timeline that uses visual cues to show you what has already been accomplished and what still needs to be done. Here’s an example from the Fleye project:
Overall, I think the ideal timeline is the example immediately above this, but oriented horizontally like the first example so it doesn’t take up so much space on the project page (though I see that the vertical format is easier to design).
Do you derive value from project timelines? If you ever spot one that does something unique, feel free to share it in the comments below.