[An updated 2022 version of this post is available here.] Sending games to reviewers and content creators continues to be a key part of the Stonemaier Games marketing plan. It’s far from the only part, but it remains an important marketing expense. Since my original post on this topic 18 months ago (and this older–but […]
Lately I’ve been puzzling over two aspects of the Stonemaier Games webstore–things that other webstore owners may contemplate as well–so I thought I’d mention them to you in case you have a strong preference or feedback. There are two polls on this post. Add-On Only Products Most of the products on our webstore range from […]
In a recent post on Facebook, creator James Hudson posted something that I think is worth sharing and discussing (I checked with James to make sure this is okay). I don’t know the exact impetus for his post, but I’m guessing it’s the result of Kickstarter backers pestering him about the Tidal Blades project. I […]
We’re a few days away from the end of 2019, so I think it’s a good time to look back on some of the highlights on this blog from the last year. I really appreciate everyone who reads, subscribes, shares, and financially supports this twice-weekly blog–while I learn a lot from processing my thoughts in […]
I love working from home. I’ve been running Stonemaier Games full time from my home office for 6 years now, and right from the start I knew it was a good fit. No distractions or interruptions (except from cats), no commute, no packing a lunch, no overhead, and the flexibility, freedom, and autonomy to work […]
Five years ago, I compiled data from several sources for an article called How to Design and Publish an Evergreen Board Game. As we near the end of 2019, I thought it might be a good time to revisit the concept of games that continually sell well, year after year. Please note before proceeding that […]
(Also see this post from early 2023 that showcases game publisher Instagram examples and data in a different way.) Over Thanksgiving, I heard about the Instagram account for the US National Park Service. It features a series of beautiful photos, but with a twist: Almost ever photo is accompanied by a clever post that combines […]
It’s December 9–isn’t it way too early to start thinking about April Fools Day? I would propose that it’s actually a great time for entrepreneurs to think about April 1, which has become a fun day for marketing across a variety of industries. The reason is that if you want to create a tangible product […]
One of the perks of running your own company is that you can try little experiments on a whim to see how they work out. I’ve done this twice in the last few weeks, and I thought I’d share the results with you and get your thoughts. Thanksgiving Week Promo Codes A few weeks ago […]
If you haven’t watched The Mandalorian (but intend to someday) and also somehow haven’t seen anything on the internet about Baby Yoda, I’d recommend that you don’t read this article. The Mandalorian is a live-action Disney+ show set in the Star Wars universe. It features an armored character whose face we never see…and an absolutely […]
