I normally send out our monthly e-newsletter on the first of the month, but April 1 isn’t a good day to send out actual news. So I send out the newsletter a few days early–you can view the web version here. However, I love April Fool’s Day, so below is a special edition of our […]
Backers are individuals, not numbers. But I love sorting through post-project data to learn from what those numbers reveal. That’s what today’s entry for Between Two Cities is all about. The intent of these posts is to give other project creators a more detailed, behind-the-scenes look at our data than what they can see on […]
Earlier this week I received an intriguing e-mail from Kickstarter about their newest feature, Spotlight: We’re introducing an exciting evolution for successfully funded projects — one that lets you tell your whole story, from concept to reality, and showcase everything you’ve accomplished along the way. Meet the new spotlight page: New tools make it easy […]
In this series, I highlight some of the interesting choices current crowdfunders have made regarding their project’s reward levels, stretch goals, and overall campaign design (the projects themselves, not the content or product). This isn’t meant as an endorsement of these projects (these creators did not ask for me to promote their work–I disregard all such requests); rather, […]
After each of my projects, I like to write a post to show that despite 6 successfully funded projects, over $1.2 million raised, and 143 Kickstarter Lessons written, I’m still kind of an idiot. That is the case on my most recent project, Between Two Cities. Nne of these posts are meant to downplay the […]
At Stonemaier Games, we offer exactly one Kickstarter exclusive for backers: If you pledge to receive one of our games or products on Kickstarter, starting from the moment you make the pledge and extending until 1 month after you receive your reward, you can return it to us for a full pledge refund for any […]
I recently had an interaction that has completely changed the way I approach customer service. A customer contacted me about a premium product of ours that he had purchased and opened to find that it wasn’t quite what he envisioned. He paid high price for something that was different than his expectations, and he expressed […]
In the last 2 weeks of my Kickstarter campaign for Between Two Cities, a few people have asked the same question: “Why isn’t there a reward level that includes your other games? Other projects do that.” It is true that other projects sell existing inventory as part of campaigns to create something new. But should […]
When I launched Between Two Cities on Kickstarter last week, it had been about 8 months since my last crowdfunding project as a creator (the Treasure Chest). I had received spam during previous campaigns, but I was surprised by how much more I’ve received during this project. Now, I like to keep these KS Lessons […]
At 11:50 am last Wednesday, in the middle of Kickstarter’s 2-hour downtime on Between Two Cities’ launch day, I got the following e-mail from Kickstarter: “Cool,” I thought. Then I immediately archived it and didn’t give it a second thought. Becoming a Kickstarter staff pick is universally considered a good thing. It means extra exposure […]
